“Pure sourcing is key to attracting bottled water consumers, which has created intense competition between manufacturers for acquiring water sources and has even led to merger and acquisition activity. Wide availability in both the on-trade and off-trade, as well as the introduction of smaller pack sizes, is encouraging impulse purchases and on-the-go consumption.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Key Issue – Heated Bottled Water and Food Pairings Can Boost Sales
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Frequency of Drinking Different Types of Packaged Drinks
The Consumer – Different Types of Bottled Water Drunk
The Consumer – Occasions for Drinking Bottled Water
The Consumer – Locations for Purchasing Bottled Water
The Consumer – Top Factors for Purchasing Bottled Water
The Consumer – Opinions and Attitudes Towards Bottled Water
Key Issue – Good Water Source is Key to Attracting Consumers
Key Issue – Product Accessibility and Smaller Packs Will Attract Impulse and On-the-go Consumers
Key Issue – Highlighting Health Benefits of Water can Penetrate Health-conscious Population
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Frequency of Drinking Different Types of Packaged Drinks
Appendix – The Consumer – Different Types of Bottled Water Drunk
Appendix – The Consumer – Occasions for Drinking Bottled Water
Appendix – The Consumer – Locations for Purchasing Bottled Water
Appendix – The Consumer – Top Factors for Purchasing Bottled Water
Appendix – The Consumer – Opinions and Attitudes Towards Bottled Water
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What is the current state of the bottled water market, and how is the market expected to develop in the near future? What are the key market drivers and restraints?
