“Despite bottled water being a drink suitable for on-the-go occasions, at-home usage could be the next growth engine for the largely saturated market, in particular when it comes to premium bottled water.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Drivers
Market Size and Forecast
Market Share
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Penetration of Different Types of Bottled Water
The Consumer – Reasons Not to Drink Flavoured Water
The Consumer – Change of Consumption Behaviour
The Consumer – Drinking Occasions
The Consumer – Attributes Associated with Premium Bottled Water
The Consumer – Attitudes towards Different Types of Non-Alcoholic Drinks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Brands and Companies
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Are at-home occasions the growth engine for bottled water in the future?
