“The RTD tea drink market enjoyed a strong performance over 2008-10, with double-digit annual growth. This was fuelled by consumers’ increasing awareness of the negative health implications of drinking CSDs, and heavy investment in tea drinks by the established and new operators.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Drivers
Market Size, Forecast and Segment Performance
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Usage of Tea Drinks
The Consumer – Qualities Associated with Different Types of Tea Drinks
The Consumer – Tea Drink Purchasing Channels
The Consumer – Important Choice Factors
The Consumer – Attitudes towards Positioning
The Consumer – General Attitudes towards RTD Tea
The Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Tea Drinks Had In Past 6 Months
Appendix – Attitudes towards Different Types of Tea Drinks
Appendix – Tea Drink Purchasing Channels
Appendix – Important Consideration Factors When Buying Tea Drinks
Appendix – Attitudes towards Flavour of Tea Drinks
Appendix – General Attitude towards Tea Drinks
Appendix – Further Analysis
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How can brands drive standout in the increasingly crowded plain flavour tea drink segment?
