Tea Drinks - China - April 2012
Tea Drinks - China - April 2012

“China’s RTD tea market experienced strong double-digit annual growth from 2006-11 with a noticeable slowdown in 2011 due to a combination of factors including unfavourable weather, food safety issues such as the plasticiser incident and high input costs. However, compared to Japan and Taiwan, the two leading RTD tea markets with a per capita consumption of over 40 litres per person, China’s per capita consumption of RTD tea ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Market Background

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Struggles to Cope with Dependence on Summer
The Future of the Market

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

Increased Mobility is Driving Growth

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Different Tea Variants Create Opportunities
Functionality Drives Sector Growth

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size, Segmentation and Share
Appendix – Companies and Brands
Appendix – Consumer RTD Tea Consumption Habits
Appendix – Consumer RTD Tea Purchasing Habits
Appendix – The Consumer – Flavours Bought
Appendix – The Consumer – Locations of Purchasing Tea Drinks
Appendix – The Consumer – Package Sizes of Tea Drinks Usually Bought
Appendix – The Consumer – RTD Tea Brand Preference
Appendix – Consumer Attitudes towards RTD Tea
Appendix – The Consumer – Repertoire Analysis
Appendix – New Product Innovation