“The influence of diverse ethnic flavours and the solid loyalty towards local specialists make China a complex foodservice market. While food safety has a significant continuous social impact, the focus point should go beyond East versus West and spark menu diversification. To find a new equilibrium between diners’ desire for a healthy diet and unique flavours, whether it is fusing different cuisines or as an authentic version, operators need to ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Drivers, Trends and Innovations
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Eating at Different Venues
The Consumer – Interest in Food Preparation Methods
The Consumer – Interest in Chinese Cuisines
The Consumer – Interest in International Cuisines
The Consumer – Target Groups Overview
The Consumer – Factors Influencing Purchase Decision in Restaurants
The Consumer – Attitude towards Eating Habit
The Consumer – Interest in Benefits from Daily Diet
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Dining Habits
Appendix – The Consumer – Eating Habits
Appendix – The Consumer – Dining Habits
Appendix – The Consumer – Dining Habits
Appendix – The Consumer – Attitudes towards Daily Diet
Appendix – The Consumer – Factors Influencing Purchase Decision in Restaurants
Appendix – The Consumer – Attitudes towards Eating Habits
Appendix – Further Analysis
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What are the key trends and innovations in the Chinese foodservice industry?
