“Some ethnic food brands may benefit from positioning their products specifically as child- or family-friendly. Cooking pastes, for instance, could more actively promote how they are a suitable option for the whole family, allowing for heat levels tailored to taste.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance by Cuisine
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage and Purchase of World Foods
The Consumer – Attitudes Towards World Foods
The Consumer – Non-Users’ and Lapsed Users’ Attitudes Towards World Foods
The Consumer – Motives for Trying New Cuisines
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Brand Communication and Promotion
Appendix – The Consumer – Usage and Purchase of World Foods
Appendix – The Consumer – Attitudes Towards World Foods
Appendix – The Consumer – Non-Users’ and Lapsed Users’ Attitudes Towards World Foods
Appendix – The Consumer – Motives for Trying New Cuisines
23rd April 2015
“Bart’s decision to partner with an existing authentic ethnic brand for its new Thai ingredients range should lend credibility and authenticity to it.” 
22nd December 2014
“Additional meal occasions such as breakfast and brunch continue to offer a route for venues to reduce their exposure to the turbulent out-of-home drinking market and increase their relevance to consumers’ changing lifestyles.”
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Is there further scope for reduced-fat options of world foods?
