“The finding that such large proportions of people have noticed improvements to own-label household care products in terms of quality and selection in recent years gives grounds for optimism, as does the number of people who think further improvements would tempt them to buy more own-label versions of products. Raising awareness of what own-label has to offer and using in-store marketing to encourage trial and repeat purchasing, including through injecting ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Purchasing Patterns
The Consumer – Retailers Used for Buying Own-brand Household Care Products
The Consumer – Changes in Purchasing Own-label Products
The Consumer – Factors That Would Encourage Purchasing of Own-label Products
The Consumer – Perceptions of Branded and Own-label Products
The Consumer – Attitudes towards Own-label and Branded Household Care Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Who’s Innovating?
Appendix – The Consumer – Purchasing Patterns
Appendix – The Consumer – Retailers Used for Buying Own-brand Household Care Products
Appendix – The Consumer – Changes in Purchasing Own-label Products
Appendix – The Consumer – Factors That Would Encourage Purchasing of Own-label Products
Appendix – The Consumer – Perceptions of Branded and Own-label Products
Appendix – The Consumer – Attitudes towards Own-label and Branded Household Care Products
16th December 2014
“Leading supermarkets can persuade a higher proportion of their family shoppers to buy own-label cleaning products through better communication and promotion of their ranges.” 
13th August 2014
“As well as through improving and expanding ranges, to encourage more shoppers to buy own-label household care products retailers need to prove their products offer better value in terms of matching the performance of the big brands but at a lower price.”
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Why has private label not gained ground during the economic downturn?
