“With flavored vodkas reaching a virtual saturation point, the time could be right for the addition of unique flavors into other white spirits. Consumer research shows interest in flavored versions of rums and tequilas, and manufacturers could capitalize on that interest, while also maximizing awareness and usage of existing flavored vodkas in the marketplace.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Issues and Insights
Trend Applications
The Consumer – Frequency of Consumption
The Consumer – Flavor and White Spirits
The Consumer and Branding/Packaging
The Consumer – Price on Purchasing White Spirits
The Consumer –Socialization with White Spirits
Consumers and Types of White Spirits
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels
Leading Companies and Marketing Strategies
Social Media -- White Spirits
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media – White Spirits
Appendix – Trade Associations
2nd June 2016
“As rum volume and dollar sales decline, the segment is in need of innovation to keep up with current consumer trends toward new, sophisticated flavors and premiumization. Horchata flavors have already been seeping into the non-alcoholic beverage market. The flavor will also likely be of interest to key generational and ... 
8th January 2016
“While many consumers say there are too many flavors in the white spirits category, that have effectively ruined segments like vodka, those who are frequent and premium white spirits drinkers are open to more complex, sophisticated flavors – similar to dark spirits’ heritage.”
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Flavor innovation could benefit white spirits segments outside of vodka
