White Spirits: Incl Impact of COVID-19 - US - December 2020

“Spirit brands are reeling from the loss of on-premise sales, and consumers facing economic hardships prioritize known, familiar brands over experimentation. Opportunities within the market exist despite these challenges. Tequila and gin continue to thrive due to the popularity of premium varieties, and tequila and gin brands are embracing innovation. While financially struggling consumers are gravitating toward familiar spirits, brands can create new products/services for those consumers who are looking to upgrade their home bars.”

– Caleb Bryant, Associate Director of Food and Drink Reports

This Report looks at the following areas: 

The impact of COVID-19 on consumer behavior and the white spirit market
Changes in consumer spending habits due to the recession
The growing popularity of tequila and gin
Opportunities in spirit product development
Report Price: