“There is a lot of scope for packaging innovation, to increase the convenience of these products for users, make them more visually appealing and give them standout. Importantly, this would help position the company as being more innovative and forward-thinking than its competitors.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Bottled Water
The Consumer – Usage Occasions
The Consumer – Reasons for Drinking Bottled Water
The Consumer – Attitudes towards Bottled Water
The Consumer – Attitudes towards Flavoured Water
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Brand Communication and Promotion
Appendix – Brand Research
Appendix – The Consumer – Usage of Bottled Water
Appendix – The Consumer – Occasions for Drinking Bottled Water
Appendix – The Consumer – Reasons for Drinking Bottled Water
Appendix – The Consumer – Attitudes towards Bottled Water
Appendix – The Consumer – Attitudes towards Flavoured Water
29th October 2014
“Glaceau Smartwater should be able to repeat its US success in the UK. Its inclusion of electrolytes and the use of atypical bottle sizes should help it stand out in the crowded bottled water market. It also paves the way for the future development of bottled water enriched with electrolytes ... 
21st May 2014
"There is scope for bottled water brands to disrupt the category norm and look to eye-catching packaging and new formats to enhance standout and position themselves as a trend-setter in the market."
|
How cam companies overcome bottled water’s reliance on the hot summer weather?
