Table of Contents
Introduction
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- Definition
- Excluded
- Methodology
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Best- and worst-case forecast for China value sales of colour cosmetics, 2008-18
- Figure 2: China colour cosmetics segments’ percentage share in value, 2010-12
- Companies and brands
- The consumer
- Face make-up is the priority
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- Figure 3: Make-up products used in past 12 months, July 2013
- Internet retail is the channel to focus on
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- Figure 4: Purchase channel for make-up products July 2013
- Colour cosmetics the confidence booster
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- Figure 5: Attitudes towards make-up products, July 2013
- Key issues
- Cross-selling is essential to drive market share
- Driving usage frequency is the next growth opportunity
- Multichannel strategies to capture different demographics
- What it means
The Market
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- Key points
- Market size and forecast
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- Figure 6: Colour cosmetics China market value in local currency, 2008-18
- The future
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- Figure 7: Best- and worst-case forecast for China value sales of colour cosmetics, 2008-18
- Market segmentation
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- Figure 8: China colour cosmetics retail value sales, by sector, 2011-13
- Figure 9: New product launches in colour cosmetics, % share, by category, Jan 2009- Jun13
Market Drivers
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- Key points
- Increasing purchasing power in lower-tier cities
- The rise of the Chinese middle class could drive significant growth
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- Figure 10: Discretionary spending, April 2012
- Online channel changes the market dynamics
- What it means
Companies and Brands
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- Key points
- Company share
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- Figure 11: China colour cosmetics market company retail market share, by value (%), 2009-12
- Advertising and innovation
- Can CC cream create a similar sensation like BB cream?
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- Figure 12: Examples of CC cream launches in China, Q2 2013
- Smarter promotions
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- Figure 13: L’Oréal Voluminous Million Lashes, launched in China in January 2013
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- Figure 14: Innisfree has just opened its largest store in China, February 2013
- Chinese Imperial Palace look-inspired lip beauty
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- Figure 15: A clean finish with a focus on two-tone lips is the essence of Zhen Huan style beauty
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- Figure 16: Zhen Huan look-inspired colour cosmetic launches, 2012-13
- Figure 17: New colour cosmetic launches inspired by Chinese ancient culture, 2012-13
- Brands
- L’Oréal Paris
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- Figure 18: Profit and loss statement L’Oréal, 2011-12
- Maybelline
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- Figure 19: Selected innovation under the Maybelline brand, 2013
- Lancôme
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- Figure 20: Lancôme Hypnôse new range is designed by Alber Elbaz, also available in eye shadow, Q2 2013
- Estee Lauder
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- Figure 21: Financial overview fiscal year ended 30 June 2011 and 2012
- Clinique
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- Figure 22: Clinique CC Cream Hydrating Colour Corrector Broad Spectrum SPF30, Q2 2013
- Carslan
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- Figure 23: Carslan Max Big Eyes Multi-Function Mascara, Q4 2012
- What it means
The Consumer – Product Usage and Frequency
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- Key points
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- Figure 24: Make-up products used in past 12 months, July 2013
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- Figure 25: Frequency of use of make-up products, July 2013
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- Figure 26: Frequency of use of eye make-up products, July 2013
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- Figure 27: Frequency of use of lip make-up products, July 2013
The Consumer – Number of Products Used and Spending Habits
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- Key points
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- Figure 28: Number of make-up products used in past 12 months, July 2013
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- Figure 29: Number of make-up products used in past 12 months by age group, July 2013
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- Figure 30: Number of make-up products used in past 12 months, by type of make-up, July 2013
- Focus on the face
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- Figure 31: Spend on make-up, by category, July 2013
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- Figure 32: Spend on facial make-up, by price point, July 2013
- Lower investment on eyes and lips
The Consumer – Channel Usage
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- Key points
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- Figure 33: Purchase channel for make-up products July 2013
The Consumer – Attitudes Towards Make-Up and Cosmetics
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- Key points
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- Figure 34: Attitudes towards make-up and cosmetics, July 2013
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- Figure 35: Sulwhasoo newly launched Whitening BB Base SPF 50+/PA+++ in China, June 2013
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- Figure 36: Asian beauty, a focus on clarity of the skin, contrasting eyes and lips colour with dramatic nail design, March 2013
The Consumer – Motivating Factors for Buying a Different Make-Up Product/Brand
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- Key points
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- Figure 37: Motivating factors for buying a different make-up product/brand, July 2013
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- Figure 38: Proportion of new make-up and skincare products making natural claims, China, January 2009- July 2013
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- Figure 39: South South Korea brand MCC ‘s Green Tea Dramatic Volume Mascara launched in China, January 2013
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- Figure 40: New Anna Sui necklace rouge, a new innovation that transform a lip gloss into an accessory
Key Issue – Cross-Selling is Essential to Drive Market Share
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- Key points
- Multi-buy deals to attract repertoire buyers
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- Figure 41: Number of make-up products used in past 12 months, July 2013
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- Figure 42: Cosmetic products used by lipstick users, July 2013
- Upselling to the higher income groups
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- Figure 43: Number of colour cosmetic products used in the past 12 months, by monthly household income, July 2013
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- Figure 44: Influence of household income on use of prestige make-up, July 2013
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- Figure 45: Giorgio Armani advanced cosmetic textile technology, Q1 2013
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- Figure 46: Brand loyalty, by household income group, July 2013
- Inspiration coming from the past
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- Figure 47: M.A.C Year of the Snake collection, February 2013
- Innovation in new natural ingredients
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- Figure 48: Lirikos Marine Power Curling Mascara with extracts from algae, June 2013
- What it means
Key Issue – Driving Usage Frequency is the Next Growth Opportunity
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- Key points
- Multi-purpose products to drive usage frequency
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- Figure 49: Make-up products used, July 2013
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- Figure 50: Frequency of using eye make-up products, July 2013
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- Figure 51: Attitudes towards make-up products, July 2013
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- Figure 52: Nuxe’s Huile Prodigieuse, January 2013
- Figure 53: M.A.C Face and Body foundation, January 2013
- Innovation in packaging convenience can drive usage frequency
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- Figure 54: Attitudes towards make-up products, July 2013
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- Figure 55: Packaging material for new product launches in China’s colour cosmetics sector, 2010-12
- Creating occasions to drive frequency of use
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- Figure 56: Bobbi Brown Luxe Collection Eye Palette, June 2013
- What it means
Key Issue – Multichannel Strategies to Capture Different Demographics
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- Key points
- Engaging the young demographics online
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- Figure 57: Where make-up products were purchased in the last 12 months, July 2013
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- Figure 58: Use of the internet in the research or purchase of make-up products, by age group, July 2013
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- Figure 59: Purchase of colour cosmetics from specialist beauty and personal care stores, by age group, July 2013
- Added-value service to attract the older women
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- Figure 60: Selected store types where women buy make-up products, by age group, July 2013
- What it means
Appendix – Consumer Behaviour – Make-up Products Used in Past 12 Months
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- Figure 61: Make-up products used in past 12 months, July 2013
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- Figure 62: Most popular face make-up products used in past 12 months, by demographics, July 2013
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- Figure 63: Next most popular face make-up products used in past 12 months, by demographics, July 2013
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- Figure 64: Eye make-up products used in past 12 months, by demographics, July 2013
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- Figure 65: Lip make-up products used in past 12 months, by demographics, July 2013
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- Figure 66: Nail make-up products used in past 12 months, by demographics, July 2013
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- Figure 67: Make-up products used in past 12 months, by face make-up products used in past 12 months, July 2013
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- Figure 68: Make-up products used in past 12 months, by eye make-up products used in past 12 months, July 2013
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- Figure 69: Make-up products used in past 12 months, by lip make-up products used in past 12 months, July 2013
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- Figure 70: Make-up products used in past 12 months, by nail make-up products used in past 12 months, July 2013
- Repertoire analysis
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- Figure 71: Repertoire of make-up products used in past 12 months, July 2013
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- Figure 72: Most popular repertoire of make-up products used in past 12 months, by demographics, July 2013
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- Figure 73: Next most popular repertoire of make-up products used in past 12 months, by demographics, July 2013
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- Figure 74: Make-up products used in past 12 months, by most popular repertoire of make-up products used in past 12 months, July 2013
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- Figure 75: Make-up products used in past 12 months, by next most popular repertoire of make-up products used in past 12 months, July 2013
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- Figure 76: Usage frequency of make-up products, by repertoire of make-up products used in past 12 months, July 2013
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- Figure 77: Size of wallet, by repertoire buying behaviour of make-up products used in past 12 months, July 2013
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- Figure 78: Size of wallet, by repertoire of make-up products used in past 12 months, July 2013
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- Figure 79: Purchase channel for make-up products, by repertoire of make-up products used in past 12 months, July 2013
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- Figure 80: Attitudes towards make-up products, by repertoire of make-up products used in past 12 months, July 2013
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- Figure 81: Motivating factors for buying a different make-up product/brand, by repertoire of make-up products used in past 12 months, July 2013
- Consumer behaviour – Usage frequency of make-up products
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- Figure 82: Usage frequency of make-up products, July 2013
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- Figure 83: Usage frequency of make-up products, by demographics, July 2013
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- Figure 84: Usage frequency of make-up products, by demographics, July 2013 (continued)
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- Figure 85: Usage frequency of Primer/make up base/UV block sheer/whitening sun block sheer, by demographics, July 2013
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- Figure 86: Usage frequency of BB cream, by demographics, July 2013
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- Figure 87: Usage frequency of foundation, by demographics, July 2013
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- Figure 88: Usage frequency of face powder, by demographics, July 2013
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- Figure 89: Usage frequency of concealer, by demographics, July 2013
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- Figure 90: Usage frequency of blusher, by demographics, July 2013
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- Figure 91: Usage frequency of mascara/lash serum, by demographics, July 2013
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- Figure 92: Usage frequency of eyebrow definer, by demographics, July 2013
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- Figure 93: Usage frequency of eye liner, by demographics, July 2013
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- Figure 94: Usage frequency of eye shadow, by demographics, July 2013
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- Figure 95: Usage frequency of lipstick, by demographics, July 2013
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- Figure 96: Usage frequency of lip gloss, by demographics, July 2013
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- Figure 97: Usage frequency of lip liner, by demographics, July 2013
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- Figure 98: Usage frequency of nail polish, by demographics, July 2013
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- Figure 99: Usage frequency of other make-up products, by demographics, July 2013
- Consumer behaviour – Size of wallet
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- Figure 100: Size of wallet, July 2013
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- Figure 101: Size of wallet, July 2013 (continued)
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- Figure 102: Size of wallet, July 2013 (continued)
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- Figure 103: Most popular size of wallet – Face make-up, by demographics, July 2013
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- Figure 104: Next most popular size of wallet – Face make-up, by demographics, July 2013
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- Figure 105: Other size of wallet – Face make-up, by demographics, July 2013
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- Figure 106: Most popular size of wallet – Eye make-up, by demographics, July 2013
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- Figure 107: Next most popular size of wallet – Eye make-up, by demographics, July 2013
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- Figure 108: Other size of wallet – Eye make-up, by demographics, July 2013
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- Figure 109: Most popular size of wallet – Lip make-up, by demographics, July 2013
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- Figure 110: Next most popular size of wallet – Lip make-up, by demographics, July 2013
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- Figure 111: Other size of wallet – Lip make-up, by demographics, July 2013
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- Figure 112: Most popular size of wallet – Nail make-up, by demographics, July 2013
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- Figure 113: Next most popular size of wallet – Nail make-up, by demographics, July 2013
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- Figure 114: Other size of wallet – Nail make-up, by demographics, July 2013
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- Figure 115: Motivating factors for buying a different make-up product/brand, by most popular size of wallet – Face make-up, July 2013
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- Figure 116: Motivating factors for buying a different make-up product/brand, by next most popular size of wallet – Face make-up, July 2013
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- Figure 117: Motivating factors for buying a different make-up product/brand, by size of wallet – Eye make-up, July 2013
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- Figure 118: Motivating factors for buying a different make-up product/brand, by size of wallet – Lip make-up, July 2013
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- Figure 119: Motivating factors for buying a different make-up product/brand, by size of wallet – Nail make-up, July 2013
- Consumer behaviour – Purchase channel for make-up products
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- Figure 120: Purchase channel for make-up products, July 2013
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- Figure 121: Most popular purchase channel for make-up products, by demographics, July 2013
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- Figure 122: Next most popular purchase channel for make-up products, by demographics, July 2013
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- Figure 123: Other purchase channel for make-up products, by demographics, July 2013
- Consumer attitudes – Attitudes towards make-up products
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- Figure 124: Attitudes towards make-up products, July 2013
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- Figure 125: Attitudes towards reasons for wearing make-ups, by demographics, July 2013
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- Figure 126: Attitudes towards make-up style preference, by demographics, July 2013
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- Figure 127: Attitudes towards multipurpose make-up products, by demographics, July 2013
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- Figure 128: Attitudes towards involvement in digital tools, by demographics, July 2013
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- Figure 129: Attitudes towards brand loyalty, by demographics, July 2013
- Consumer attitudes – Motivating factors for buying a different make-up product/brand
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- Figure 130: Motivating factors for buying a different make-up product/brand, July 2013
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- Figure 131: Motivating factors for buying a different make-up product/brand – Beauty passionists, by demographics, July 2013
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- Figure 132: Motivating factors for buying a different make-up product/brand – Value seekers, by demographics, July 2013
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- Figure 133: Motivating factors for buying a different make-up product/brand – Convenience bunch, by demographics, July 2013
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- Figure 134: Motivating factors for buying a different make-up product/brand – Trends followers, by demographics, July 2013
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