“As income increases and basic life quality improves significantly, Chinese women could be expected to spend more on discretionary goods like colour cosmetics. This suggests that there is great opportunity to convert millions of non-users in the lower tier cities and rural areas. At the same time, the country’s middle classes is spurring demand for discretionary spend items. Their soaring purchasing power provides the greatest long-term potential for growth.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Market Drivers
Key Issue – Multichannel Strategies to Capture Different Demographics
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Product Usage and Frequency
The Consumer – Number of Products Used and Spending Habits
The Consumer – Channel Usage
The Consumer – Attitudes Towards Make-Up and Cosmetics
The Consumer – Motivating Factors for Buying a Different Make-Up Product/Brand
Key Issue – Cross-Selling is Essential to Drive Market Share
Key Issue – Driving Usage Frequency is the Next Growth Opportunity
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumer Behaviour – Make-up Products Used in Past 12 Months
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What is their spending power on colour cosmetics products and each sub category?
