Table of Contents
Introduction
-
- Abbreviations
- Currency and scales
Executive Summary
-
- The issues
- The increasing number of jobs available impacts Brazilians’ dining out habits
-
- Figure 1: Reasons for choosing selected dining out venues, by gender, April 2013
- Consumers in socioeconomic group DE look for practicality and indulgence when dining out
-
- Figure 2: Reasons for choosing a dining out venue, by socioeconomic group, April 2013
- Curitiba’s inhabitants have a well-developed dining out habit, making it a good test market city for foodservices
-
- Figure 3: Dining out frequency, by city, April 2013
- Dining out trends—groups
-
- Figure 4: Segmentation according to dining out trends, April 2013
- What we think
Growing Job Market Impacts Dining Out Habits
-
- Key points
- Increase in number of jobs should boost the foodservice sector in coming years
-
- Figure 5: Most popular dining out occasions, April 2013
-
- Figure 6: Dining out by type of venue, by gender, April 2013
-
- Figure 7: Agreement with the statement “Dining out is something I can do often”, by gender, January 2013
- Figure 8: Current employment status, by gender, April 2013
- Faster service can help venues tap into the lunch occasion
-
- Figure 9: Agreement with the statement “I tend to choose where to eat according to the time I have available,” by gender, April 2013
-
- Figure 10: Reasons for choosing selected dining out venues—close to work/home and good service, by gender, April 2013
-
- Figure 11: Dining out, by venue, by presence of children in household, April 2013
- Figure 12: “The venue offers entertainment options and special meals for children" as a choice factor in venue choice, by age of child/children, April 2013
- What it means
Consumers in Socioeconomic Group DE Look for Convenience and Indulgence When Dining Out
-
- Key points
- DE consumers are the most likely to dine out at breakfast
-
- Figure 13: Dining out at breakfast, by socioeconomic group, April 2013
-
- Figure 14: Frequency of dining out by type of venue, by socioeconomic group, April 2013
- Affordable pricing to take the whole family to dine out is a key consideration for DE consumers
-
- Figure 15: Reasons for choosing a dining out venue “the venue is affordable so I can take the whole family,” by socioeconomic group, April 2013
-
- Figure 16: dining out by type of venue, by affordability as a reason that influences choice of dining out venue, April 2013
- Fast food can meet the demand of DE consumers for indulgent food
-
- Figure 17: Attitudes toward dining out “I tend to eat whatever I want when I dine out, and I do not worry about how healthy it is,” by socioeconomic group, April 2013
-
- Figure 18: Attitudes toward healthy habits, June 2012
- What it means
Due to High Levels of Dining Out, Curitiba is a Good Test Market for Foodservice Companies
-
- Key points
- Curitibans are frontrunners of dining out
-
- Figure 19: Dining out, by venue, Curitiba and average, April 2013
-
- Figure 20: Agreement with the statement “Dining out is something I can do often,” by city, January 2013
- Positioning dining out as providing leisure moments for friends and family can drive more frequent visits
-
- Figure 21: Selected dining out occasions, by city, April 2013
- Popularity of ethnic and premium establishments in Curitiba suggests expansion potential in other areas
-
- Figure 22: Agreement with the statement “Promotions are important when choosing a restaurants to dine out,” by city, April 2013
-
- Figure 23: Dining out, by selected venues, by city, April 2013
- What it means
Dining Out Trends—Target Groups
-
- Key points
- Four target groups
-
- Figure 24: Target groups for dining out, April 2013
- Influenced diners (38%)
-
- Figure 25: Attitudes toward dining out, by “Influenced diners" target group, April 2013
- Healthy, but with quality (25%)
-
- Figure 26: Attitudes toward dining out, by "healthy, but with quality" target group, April 2013
- More taste, less time (23%)
-
- Figure 27: Agreement with attitudes toward dining out, by the "more taste, less time" target group, April 2013
- Less involved diners (14%)
-
- Figure 28: Uninterested in any of the listed reasons for choosing a dining out venue, by target groups, April 2013
-
- Figure 29: attitudes toward dining out, by the "less involved diners” target group, April 2013
-
- Figure 30: Opinions on eating habits, by age and gender, January 2013
- What it means
Appendix – Dining Out Frequency
-
-
- Figure 31: Dining out frequency, by type of venue, April 2013
- Figure 32: Dining out frequency, by type of venue, April 2013 (continued)
-
- Figure 33: Frequency of dining at fast food restaurants with no table service, by demographics, April 2013
- Figure 34: Frequency of dining at fast food restaurants with no table service, by demographics, April 2013 (continued)
-
- Figure 35: Frequency of dining at fast food restaurants with table service, by demographics, April 2013
- Figure 36: Frequency of dining at fast food restaurants with table service, by demographics, April 2013 (continued)
-
- Figure 37: Frequency of dining at bakeries, by demographics, April 2013
- Figure 38: Frequency of dining at bakeries, by demographics, April 2013(continued)
-
- Figure 39: Frequency of dining at pizzerias, by demographics, April 2013
- Figure 40: Frequency of dining at pizzerias, by demographics, April 2013 (continued)
-
- Figure 41: Frequency of dining at Japanese/Chinese restaurants, by demographics, April 2013
- Figure 42: Frequency of dining at American restaurants, by demographics, April 2013
-
- Figure 43: Frequency of dining at street food stalls, by demographics, April 2013
- Figure 44: Frequency of dining at street food stalls, by demographics, April 2013 (continued)
-
- Figure 45: Frequency of dining at neighborhood snack bars, by demographics, April 2013
- Figure 46: Frequency of dining at neighborhood snack bars, by demographics, April 2013 (continued)
-
- Figure 47: Frequency of dining at pubs/bars/nightclubs, by demographics, April 2013
- Figure 48: Frequency of dining at pubs/bars/nightclubs, by demographics, April 2013 (continued)
-
- Figure 49: Frequency of dining at gourmet/premium restaurants, by demographics, April 2013
- Figure 50: Frequency of dining at cake shops/tea houses/coffeehouses, by demographics, April 2013
-
- Figure 51: Frequency of dining at "by kilo" restaurants, by demographics, April 2013
- Figure 52: Frequency of dining at "by kilo" restaurants, by demographics, April 2013
-
Appendix – Dining Out Occasions
-
-
- Figure 53: Dining out occasions, April 2013
- Figure 54: Most popular dining out occasions, by demographics, April 2013
-
- Figure 55: Next most popular dining out occasions, by demographics, April 2013
- Figure 56: Other dining out occasions, by demographics, April 2013
-
Appendix – Reasons for Choosing a Dining Out Venue
-
-
- Figure 57: Reasons for choosing a dining out venue, April 2013
- Figure 58: Most popular reasons for choosing dining out venue, by demographics, April 2013
-
- Figure 59: Other reasons for choosing a dining out venue, by demographics, April 2013
-
Appendix – Attitudes Toward Dining Out
-
-
- Figure 60: Attitudes toward dining out, April 2013
- Figure 61: Attitudes toward dining out—I tend to eat whatever I want when I dine out, and not worry about how healthy it is, by demographics, April 2013
-
- Figure 62: Attitudes toward dining out—I would like to see more healthy options in menus, by demographics, April 2013
- Figure 63: Attitudes toward dining out—I tend to choose where to eat according to the time I have available, by demographics, April 2013
-
- Figure 64: Attitudes toward dining out—Foods that are easy to eat while I am walking/driving are appealing to me, by demographics, April 2013
- Figure 65: Attitudes toward dining out—Promotions are important when choosing a restaurant to dine out, April 2013
-
- Figure 66: Attitudes toward dining out—Information that I see in magazines, TV, internet influence me when choosing a dining out venue, by demographics, April 2013
- Figure 67: Attitudes toward dining out—Recommendations by friends and family are important when choosing a dining out venue, by demographics, April 2013
-
- Figure 68: Attitudes toward dining out—Quality is more important than price when choosing restaurants to dine out, by demographics, April 2013
- Figure 69: Attitudes toward dining out—I tend to go to the same places when I dine out, by demographics, April 2013
-
- Figure 70: Attitudes toward dining out—New restaurants are appealing to me, by demographics, April 2013
- Figure 71: Attitudes toward dining out—Taste is more important than the venue (e.g., street stall, gourmet restaurant) when dining out, by demographics, April 2013
-
Appendix – Cluster Analysis
-
-
- Figure 72: Target groups, April 2013
- Figure 73: Target groups, by demographics, April 2013
-
- Figure 74: Dining out frequency, by target group, April 2013
- Figure 75: Dining out occasions, by target group, April 2013
-
- Figure 76: Reasons for choosing venues to dine out, by target group, April 2013
- Figure 77: Agreement with attitudes toward dining out, by target group, April 2013
-
Back to top