Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
- Volume
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- Figure 1: UK combined desktop and laptop computer market size, by volume, 2008-18
- Value
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- Figure 2: UK combined desktop and laptop computer market size, by value, 2008-18
- Market segmentation
- Over four fifths of PCs sold are now laptops
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- Figure 3: Proportion of UK PC volume sales, 2008-13
- Market drivers
- Consumers move towards portable computers
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- Figure 4: UK tablet computer market size, by volume sales, 2010-12
- Ultrabooks could still spell relief for laptop manufacturers
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- Figure 5: Worldwide device shipments, by segment (in units), 2012
- Figure 6: Estimated worldwide device shipments, by segment (in units), 2014
- The consumer
- Tablet penetration soars as desktops continue decline
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- Figure 7: Household ownership of desktop, laptop/netbook and tablet computers, January 2012-June 2013
- More people considering the purchase of a tablet for the first time
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- Figure 8: Plans to purchase laptop/netbook, desktop and tablet computers in the next three months, June 2013
- High desktop budgets give hope to lucrative all-in-one sector
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- Figure 9: Consumers’ maximum spend on a new laptop or desktop computer, June 2013
- Already a high demand for touchscreen PCs
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- Figure 10: Interest in new features, June 2013
- Intel Core processors consumers’ most wanted feature
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- Figure 11: Awareness and value of product specifications, June 2013
- Consumers choosing portability over reliability
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- Figure 12: Consumers’ attitudes towards computers, June 2013
- Planned purchases driven by a need for speed
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- Figure 13: Reasons for planning or considering the purchase of a new desktop, laptop or tablet computer in the next three months, June 2013
- What we think
Issues in the Market
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- How much of a threat are tablets to this market?
- Do desktops have a future?
- How can laptop manufacturers meet consumers’ desire for an even more portable computer?
- Has a mixed response to Windows 8 delayed upgrades?
Trend Application
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- Trend: FSTR and HYPR
- Trend: Life Hacking
- Mintel Futures: East Meets West
Market Drivers
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- Key points
- Consumers move towards portable computers
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- Figure 14: UK tablet computer market size, by volume sales, 2010-12
- Tablet market in its infancy
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- Figure 15: Household ownership of tablets vs number of people who would potentially buy a tablet in the future, by age, April 2013
- Generally tablets not replacements for PCs
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- Figure 16: Household ownership of computers, by form factors, January 2013
- Hybrid tablets present the biggest threat…
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- Figure 17: Microsoft Surface Pro tablet, with cyan touch cover, launched May 2013
- …but convertible laptops give the industry a defence weapon
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- Figure 18: Dell XPS 12 convertible Ultrabook laptop, unveiled autumn 2012
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- Figure 19: Samsung ATIV Q convertible laptop, due to be released in late 2013
- Ultrabooks could still spell relief for laptop manufacturers
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- Figure 20: Worldwide device shipments, by segment (in units), 2012
- Figure 21: Estimated worldwide device shipments, by segment (in units), 2014
- Intel launches Haswell processor
- AMD offers a more affordable proposition
- Windows 8 brings touchscreen to ‘in-home’ computers
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- Figure 22: Top five operating systems in the UK, by usage, January 2009-May 2013
- Market recovers after Thailand floods
Who’s Innovating?
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- Key points
- Dual operating system PCs enter market
- All about convertibles
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- Figure 23: Lenovo IdeaPad Yoga 13 convertible laptop, launched in 2012
- HP takes a leap into gesture control
- Super-high resolution displays raise the bar
Market Size and Segmentation
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- Key points
- Market size
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- Figure 24: UK combined desktop and laptop computer market size, by volume and value, 2008-13
- Volume trends by segment
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- Figure 25: UK desktop and laptop computer market size, by volume sales, 2008-13
- Over four fifths of PCs sold are now laptops
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- Figure 26: Proportion of UK PC volume sales, 2008-13
- Value trends by segment
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- Figure 27: UK desktop and laptop computer market size, by value sales, 2008-13
- Gamers boosting ASPs of desktops
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- Figure 28: Average selling prices of desktop and laptop computers, 2008-13
- Market forecasts
- Total market
- Volume
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- Figure 29: UK combined desktop and laptop computer market size, by volume, 2008-18
- Figure 30: UK combined desktop and laptop computer market size, by volume, 2008-18
- Value
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- Figure 31: UK combined desktop and laptop computer market size, by value, 2008-18
- Figure 32: UK combined desktop and laptop computer market size, by value, 2008-18
- Desktop computers
- Volume
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- Figure 33: UK desktop computer market size, by volume, 2008-18
- Figure 34: UK desktop computer market size, by volume, 2008-18
- Value
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- Figure 35: UK desktop computer market size, by value, 2008-18
- Figure 36: UK desktop computer market size, by value, 2008-18
- Laptop computers
- Volume
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- Figure 37: UK laptop computer market size, by volume, 2008-18
- Figure 38: UK laptop computer market size, by volume, 2008-18
- Value
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- Figure 39: UK laptop computer market size, by value, 2008-18
- Figure 40: UK laptop computer market size, by value, 2008-18
- Methodology
Market Share
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- Key points
- Hewlett-Packard becomes market leader in 2012
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- Figure 41: Estimated shares of the UK laptop market, by volume, 2011 and 2012
- Direct sales help Dell to retain desktop share
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- Figure 42: Estimated shares of the UK desktop market, by volume, 2011 and 2012
Companies and Products
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- Key points
- Acer Inc
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- Figure 43: Acer Aspire S3 Ultrabook, first launched in 2011
- Figure 44: Key financials for Acer Inc, TWD (million), 2008-12
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- Figure 45: Key financials for Acer Inc, GBP (million), 2008-12
- Apple Inc
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- Figure 46: Key financials for Apple Inc, USD (million), 2008-12
- Figure 47: Key financials for Apple Inc, GBP (million), 2008-12
- Dell Inc
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- Figure 48: Dell XPS One 27, all-in-one desktop PC, unveiled at Computex in June 2013
- Figure 49: Key financials for Dell Inc, USD (million), 2009-13
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- Figure 50: Key financials for Dell Inc, GBP (million), 2009-13
- Hewlett-Packard Company
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- Figure 51: Key financials for Hewlett-Packard, USD (million), 2008-12
- Figure 52: Key financials for Hewlett-Packard, GBP (million), 2008-12
- Lenovo Group Ltd
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- Figure 53: Lenovo ThinkPad X1 Carbon Ultrabook, launched in 2012
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- Figure 54: Key financials for Lenovo Group Limited, USD (million), 2009-13
- Figure 55: Key financials for Lenovo Group Limited, GBP (million), 2009-13
- Samsung Electronics
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- Figure 56: Key financials for Samsung Electronics Co Ltd, KRW (billion), 2008-12
- Figure 57: Key financials for Samsung Electronics Co Ltd, GBP (million), 2008-12
- Sony Corporation
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- Figure 58: Sony VAIO T15 Ultrabook, launched in spring 2013
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- Figure 59: Key financials of Sony Corporation, JPY (billion), 2009-13
- Figure 60: Key financials for Sony Corporation, GBP (million), 2009-13
- Toshiba Corporation
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- Figure 61: Toshiba LX830 All-in-one PC, launched June 2012
- Figure 62: Key financials for Toshiba Corp, JPY (billion), 2009-13
- Figure 63: Key financials for Toshiba Corp, GBP (million), 2009-13
Brand Research
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- Brand map
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- Figure 64: Attitudes towards and usage of brands in the desktop and laptop computer sector, June 2013
- Correspondence analysis
- Brand attitudes
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- Figure 65: Attitudes, by desktop and laptop computer brand, June 2013
- Brand personality
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- Figure 66: Desktop and laptop computer brand personality – macro image, June 2013
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- Figure 67: Desktop and laptop computer brand personality – micro image, June 2013
- Brand experience
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- Figure 68: Desktop and laptop computer brand usage, June 2013
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- Figure 69: Satisfaction with various desktop and laptop computer brands, June 2013
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- Figure 70: Consideration of desktop and laptop computer brands, June 2013
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- Figure 71: Consumer perceptions of current desktop and laptop computer brand performance, June 2013
- Brand index
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- Figure 72: Desktop and laptop computer brand index, June 2013
- Target group analysis
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- Figure 73: Target groups, June 2013
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- Figure 74: Desktop and laptop computer brand usage, by target groups, June 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Brand Communication and Promotion
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- Key points
- Windows 8 launch boosted advertising spend in 2012
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- Figure 75: Advertising expenditure within the laptop and desktop computer market, 2009-13
- Television advertising still the preferred medium
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- Figure 76: Advertising expenditure within the laptop and desktop computer market, by media type, 2009-13
Ownership and Plans to Purchase Computers
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- Key points
- Tablet penetration soars as desktops continue decline
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- Figure 77: Household ownership of desktop, laptop/netbook and tablet computers, January 2012-June 2013
- Demographic breakdown
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- Figure 78: Household ownership of laptop/netbook, desktop and tablet computers, by gender, June 2013
- Figure 79: Household ownership of laptop/netbook, desktop and tablet computers, by age, June 2013
- Figure 80: Household ownership of laptop/netbook, desktop and tablet computers, by gross annual household income, June 2013
- More people considering the purchase of a tablet for the first time
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- Figure 81: Plans to purchase laptop/netbook, desktop and tablet computers in the next three months, June 2013
- Demographic breakdown
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- Figure 82: Plans to purchase laptop/netbook, desktop and tablet computers in the next three months, by age, June 2013
- Figure 83: Proportion of consumers who are planning or thinking of purchasing a new desktop, laptop/netbook or tablet computer, by area, June 2013
Consumer Budgets
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- Key points
- High desktop budgets give hope to lucrative all-in-one sector
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- Figure 84: Consumers’ maximum spend on a new laptop or desktop computer, June 2013
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- Figure 85: Consumers’ maximum spend on a new laptop or desktop computer, June 2013
- Immediate purchasers have higher budgets
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- Figure 86: Consumers’ maximum spend on a new laptop computer, by people who plan to purchase one in the next three months, June 2013
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- Figure 87: Consumers’ maximum spend on a new desktop computer, by people who plan to purchase one in the next three months, June 2013
Interest in New Features
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- Key points
- Already a high demand for touchscreen PCs
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- Figure 88: Interest in new features, June 2013
- Interest in flexible screens confirms potential of convertible devices…
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- Figure 89: Asus Taichi 21 convertible dual-screen Ultrabook, launched in 2012
- …but companies will have to justify premium pricing
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- Figure 90: Interest in new features, by consumers’ maximum budget for a new laptop, June 2013
Awareness and Value of Product Specifications
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- Key points
- Intel Core processors consumers’ most wanted feature
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- Figure 91: Awareness and value of product specifications, June 2013
- Windows 8.1 Blue could reassure doubters
- Men show more interest in fast processors and high-resolution displays
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- Figure 92: Proportion of people who would look out for product specifications when buying, by gender, June 2013
Attitudes towards Computers
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- Key points
- Consumers choosing portability over reliability
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- Figure 93: Attitudes towards computers, June 2013
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- Figure 94: Selected attitudes towards portable computers, by age, June 2013
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- Figure 95: Dell XPS 18, a portable all-in-one desktop PC, launched in April 2013
- Tablets not yet seen as full replacements to PCs
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- Figure 96: Attitudes towards tablets as replacements for laptops and desktops, by age, June 2013
Reasons for Purchasing a New Computer
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- Key points
- Planned purchases driven by a need for speed
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- Figure 97: Reasons for planning or considering the purchase of a new desktop, laptop or tablet computer in the next three months, June 2013
- Laptop buyers the most influenced by speed
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- Figure 98: Reasons for planning or considering the purchase of a new desktop, laptop or tablet computer in the next three months, by planned purchasing of computers, June 2013
Appendix – Market Size and Segmentation
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- Figure 99: UK combined desktop and laptop computer market size, by volume and value, 2008-13
- Figure 100: UK desktop and laptop computer market size, by volume sales, 2008-13
- Figure 101: UK desktop and laptop computer market size, by value sales, 2008-13
- Figure 102: UK combined desktop and laptop computer market size, by volume, 2013-18
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- Figure 103: UK combined desktop and laptop computer market size, by value, 2013-18
- Figure 104: UK desktop computer market size, by volume, 2013-18
- Figure 105: UK desktop computer market size, by value, 2013-18
- Figure 106: UK laptop computer market size, by volume, 2013-18
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- Figure 107: UK laptop computer market size, by value, 2013-18
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Appendix – Brand Research
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- Figure 108: Brand usage, June 2013
- Figure 109: Brand commitment, June 2013
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- Figure 110: Brand momentum, June 2013
- Figure 111: Brand diversity, June 2013
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- Figure 112: Brand satisfaction, June 2013
- Figure 113: Brand attitude, June 2013
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- Figure 114: Brand image – macro image, June 2013
- Figure 115: Brand image – micro image, June 2013
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- Figure 116: Profile of target groups, by demographics, June 2013
- Figure 117: Psychographic segmentation, by target groups, June 2013
- Figure 118: Brand usage, by target groups, June 2013
- Brand index
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- Figure 119: Brand index, June 2013
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Appendix – Ownership and Purchasing Plans of Computers
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- Figure 120: Household ownership of computers, June 2013
- Figure 121: Household ownership of computers, by demographics, June 2013
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- Figure 122: Plans to purchase computers, June 2013
- Figure 123: Household ownership of computers, by household ownership of computers, June 2013
- Figure 124: Plans to purchase computers, by demographics, June 2013
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- Figure 125: Plans to purchase laptop/netbook computer, by demographics, June 2013
- Figure 126: Plans to purchase tablet computer, by demographics, June 2013
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- Figure 127: Plans to purchase computers, by plans to purchase desktop computers, June 2013
- Figure 128: Plans to purchase computers, by plans to purchase laptop/netbook computer, June 2013
- Figure 129: Plans to purchase computers, by plans to purchase tablet computer, June 2013
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Appendix – Consumer Budgets
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- Figure 130: Consumers’ maximum spend on a new laptop, June 2013
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- Figure 131: Consumers’ maximum spend on a new desktop PC, June 2013
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- Figure 132: Maximum spend on a new laptop PC, by demographics, June 2013
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- Figure 133: Maximum spend on a new laptop PC, by demographics, June 2013
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- Figure 134: Maximum spend on a new desktop, by demographics, June 2013
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- Figure 135: Maximum spend on a new desktop, by demographics, June 2013
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- Figure 136: Consumers’ maximum spend on a new desktop PC, by plans to purchase a desktop computer, June 2013
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- Figure 137: Consumers’ maximum spend on a new laptop, by plans to purchase a laptop computer, June 2013
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Appendix – Interest in New Features
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- Figure 138: Interest in new features, June 2013
- Figure 139: Most popular new features, by demographics, June 2013
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- Figure 140: Next most popular new features, by demographics, June 2013
- Figure 141: Interest in new features, by most popular new features, June 2013
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- Figure 142: Interest in new features, by next most popular new features, June 2013
- Figure 143: Interest in new features, by maximum spend on a new laptop, June 2013
- Figure 144: Interest in new features, by maximum spend on a new laptop, June 2013
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- Figure 145: Interest in new features, by most popular attitudes towards computers, June 2013
- Figure 146: Interest in new features, by next most popular attitudes towards computers, June 2013
- Figure 147: Interest in new features, by other attitudes towards computers, June 2013
- Figure 148: Interest in new features, by most popular reasons for planning the purchase of a new desktop, laptop or tablet computer, June 2013
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- Figure 149: Interest in new features, by next most popular reasons for planning the purchase of a new desktop, laptop or tablet computer, June 2013
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Appendix – Awareness and Value of Product Specifications
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- Figure 150: Awareness and value of product specifications, June 2013
- Figure 151: Awareness and value of product specifications – Intel Core processor, by demographics, June 2013
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- Figure 152: Awareness and value of product specifications – GB RAM, by demographics, June 2013
- Figure 153: Awareness and value of product specifications – Windows 8 operating system, by demographics, June 2013
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- Figure 154: Awareness and value of product specifications – 1080P HD display, by demographics, June 2013
- Figure 155: Awareness and value of product specifications – Dual-core processor, by demographics, June 2013
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- Figure 156: Awareness and value of product specifications – Quad-core processor, by demographics, June 2013
- Figure 157: Awareness and value of product specifications – AMD Processor, by demographics, June 2013
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- Figure 158: Awareness and value of product specifications – OS X Mountain Lion, by demographics, June 2013
- Figure 159: Awareness and value of product specifications, by maximum spend on a new laptop, June 2013
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- Figure 160: Awareness and value of product specifications, by maximum spend on a new laptop, June 2013
- Figure 161: Awareness and value of product specifications, by maximum spend on a new desktop PC, June 2013
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- Figure 162: Awareness and value of product specifications, by maximum spend on a new desktop PC, June 2013
- Figure 163: Awareness and value of product specifications, by most popular attitudes towards computers, June 2013
- Figure 164: Awareness and value of product specifications, by next most popular attitudes towards computers, June 2013
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- Figure 165: Awareness and value of product specifications, by other attitudes towards computers, June 2013
- Figure 166: Awareness and value of product specifications, by most popular reasons for planning the purchase of a new desktop, laptop or tablet computer, June 2013
- Figure 167: Awareness and value of product specifications, by next most popular reasons for planning the purchase of a new desktop, laptop or tablet computer, June 2013
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Appendix – Attitudes towards Computers
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- Figure 168: Attitudes towards computers, June 2013
- Figure 169: Most popular attitudes towards computers, by demographics, June 2013
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- Figure 170: Next most popular attitudes towards computers, by demographics, June 2013
- Figure 171: Other attitudes towards computers, by demographics, June 2013
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- Figure 172: Attitudes towards computers, by most popular attitudes towards computers, June 2013
- Figure 173: Attitudes towards computers, by next most popular attitudes towards computers, June 2013
- Figure 174: Attitudes towards computers, by other attitudes towards computers, June 2013
- Figure 175: Attitudes towards computers, by maximum spend on a new laptop, June 2013
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- Figure 176: Attitudes towards computers, by maximum spend on a new laptop, June 2013
- Figure 177: Attitudes towards computers, by maximum spend on a new desktop PC, June 2013
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- Figure 178: Attitudes towards computers, by maximum spend on a new desktop PC, June 2013
- Figure 179: Attitudes towards computers, by interest in new features, June 2013
- Figure 180: Attitudes towards computers, by interest in new features, June 2013
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- Figure 181: Attitudes towards computers, by most popular reasons for planning the purchase of a new desktop, laptop or tablet computer, June 2013
- Figure 182: Attitudes towards computers, by next most popular reasons for planning the purchase of a new desktop, laptop or tablet computer, June 2013
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Appendix – Reasons for Purchasing a New Computer
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- Figure 183: Reasons for planning the purchase of a new desktop, laptop or tablet computer, June 2013
- Figure 184: Most popular reasons for planning the purchase of a new desktop, laptop or tablet computer, by demographics, June 2013
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- Figure 185: Next most popular reasons for planning the purchase of a new desktop, laptop or tablet computer, by demographics, June 2013
- Figure 186: Reasons for planning the purchase of a new desktop, laptop or tablet computer, by plans to purchase a desktop computer, June 2013
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- Figure 187: Reasons for planning the purchase of a new desktop, laptop or tablet computer, by plans to purchase a laptop/netbook computer, June 2013
- Figure 188: Reasons for planning the purchase of a new desktop, laptop or tablet computer, by plans to purchase a tablet computer, June 2013
- Figure 189: Reasons for planning the purchase of a new desktop, laptop or tablet computer, by consumers’ maximum spend on a new laptop, June 2013
- Figure 190: Reasons for planning the purchase of a new desktop, laptop or tablet computer, by consumers’ maximum spend on a new desktop PC, June 2013
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