Desktop and Laptop Computers - UK - August 2013
Desktop and Laptop Computers - UK - August 2013

“Hybrid tablets are perhaps the biggest threat to the fragile PC sector, however, convertible laptops could be the market’s strongest defence weapon, as brands respond to consumers’ desire for more portable computers.Desktops are also heading into a more portable direction with all-in-ones taking focus, but PC manufacturers must convince consumers that specialist high-end devices are still more advanced than hybrid imitations.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size and Segmentation

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Ownership and Plans to Purchase Computers
Consumer Budgets
Interest in New Features
Awareness and Value of Product Specifications
Attitudes towards Computers
Reasons for Purchasing a New Computer

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Segmentation
Appendix – Brand Research
Appendix – Ownership and Purchasing Plans of Computers
Appendix – Consumer Budgets
Appendix – Interest in New Features
Appendix – Awareness and Value of Product Specifications
Appendix – Attitudes towards Computers
Appendix – Reasons for Purchasing a New Computer