Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
- Companies, brands and innovation
- Discounting still prevalent but creativity has stepped up
- Tailored store formats to suit alternative distribution channels
- Establishing brand personality through store design and food presentation
- A new breed of micro-restaurant
- The consumer
- Factors influencing venue choice
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- Figure 1: Factors influencing venue choice, April 2013
- Attitudes towards venue choice
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- Figure 2: Attitudes towards venue choice, April 2013
- Factors influencing dish choice
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- Figure 3: Factors influencing dish choice, April 2013
- Ingredients influencing dish choice
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- Figure 4: Ingredients influencing dish choice, April 2013
- Menu enticements
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- Figure 5: Menu enticements, April 2013
- What we think
Issues in the Market
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- How can operators reduce their vulnerability to consumer cutbacks?
- How can product/flavour innovation support the market?
- How can restaurants leverage ingredient sourcing more effectively?
- How can restaurants combat low loyalty levels amongst diners?
Trend Application
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- Using pop-ups to add an ‘experiential’ element to big brands
- Tasting platters could bolster sales in niche product categories
- Putting a positive spin on sourcing
Market Drivers
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- Key points
- Restaurants need to build on consumers’ rising optimism
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- Figure 6: GfK NOP Consumer Confidence Index, monthly, January 2007-June 2013
- Figure 7: Trends in consumer spending priorities (after bills), December 2012 – June 2013
- The eating out market
- Discounting
- Menu innovation
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- Figure 8: Selected attitudes towards eating out, April 2013
- Events
Who’s Innovating?
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- Key points
- New casual dining formats offer flexibility and speed
- Increasing visibility with the target audiences
- Online restaurant services facilitate new group dining experiences
- Localised store design takes shape
- Small, intimate restaurants
Factors Influencing Venue Choice
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- Key points
- Specific targeting needed to appeal to different age groups
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- Figure 9: Factors influencing venue choice, April 2013
- Under-25s lack confidence but are enthusiastic about eating out
- Brand personality trends: creating a ‘buzz’ around a brand
- Lifestyle branding: engaging with 25-34-year-olds
- The habitual nature of older diners
Attitudes towards Venue Choice
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- Key points
- Loyalty and spontaneity of visits are issues for the eating out market
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- Figure 10: Attitudes towards venue choice, April 2013
- Creating personable, engaging brands
- Product specialists: separating the durable from the flash in the pan
- The planning process
- The horsemeat scandal has created more opportunities than problems for many
- An increasingly digital age
Factors Influencing Dish Choice
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- Key points
- Balancing low confidence whilst combating menu fatigue
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- Figure 11: Factors influencing dish choice, April 2013
- Variety dishes offer diners ‘safe adventure’
- House specialities and seasonal dishes hold particular appeal for the over 55s
- Opportunities from flexible menus
- The role of healthy eating when dining out
- Ingredients influencing dish choice
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- Figure 12: Ingredients influencing dish choice, April 2013
- Local versus regional sourcing
- Know your consumer
Menu Enticements
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- Key points
- Variety is a key attraction for consumers
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- Figure 13: Menu enticements, April 2013
- ‘Chip flights’ balance diners’ sense of adventure with their price sensitivity
- Build your own
- Upscaling low cost dishes
- Gourmet junk food
- Gourmet doughnuts and éclairs
- Historical/British dishes, offal & exotic/unusual meats
- Offal
- Historical/traditional British dishes
- Exotic/unusual meats
- Hard shakes
- Man Vs Food
Appendix – Factors Influencing Venue Choice
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- Figure 14: Factors influencing venue choice, April 2013
- Figure 15: Most popular factors influencing everyday meal, by demographics, April 2013
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- Figure 16: Next most popular factors influencing everyday meal, by demographics, April 2013
- Figure 17: Other factors influencing everyday meal, by demographics, April 2013
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- Figure 18: Most popular factors influencing special occasion, by demographics, April 2013
- Figure 19: Next most popular factors influencing special occasion, by demographics, April 2013
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- Figure 20: Other factors influencing special occasion, by demographics, April 2013
- Figure 21: Factors influencing dish choice, by most popular factors influencing everyday meal, April 2013
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- Figure 22: Factors influencing dish choice, by next most popular factors influencing everyday meal, April 2013
- Figure 23: Factors influencing dish choice, by other factors influencing everyday meal, April 2013
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- Figure 24: Factors influencing dish choice, by most popular factors influencing special occasion, April 2013
- Figure 25: Factors influencing dish choice, by next most popular factors influencing special occasion, April 2013
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- Figure 26: Factors influencing dish choice, by other factors influencing special occasion, April 2013
- Figure 27: Ingredients influencing dish choice, by most popular factors influencing everyday meal, April 2013
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- Figure 28: Ingredients influencing dish choice, by next most popular factors influencing everyday meal, April 2013
- Figure 29: Ingredients influencing dish choice, by other factors influencing everyday meal, April 2013
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- Figure 30: Ingredients influencing dish choice, by most popular factors influencing special occasion, April 2013
- Figure 31: Ingredients influencing dish choice, by next most popular factors influencing special occasion, April 2013
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- Figure 32: Ingredients influencing dish choice, by other factors influencing special occasion, April 2013
- Figure 33: Menu enticements, by most popular factors influencing everyday meal, April 2013
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- Figure 34: Menu enticements, by next most popular factors influencing everyday meal, April 2013
- Figure 35: Menu enticements, by other factors influencing venue choice, April 2013
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- Figure 36: Menu enticements, by most popular factors influencing special occasion, April 2013
- Figure 37: Menu enticements, by next most popular factors influencing special occasion, April 2013
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- Figure 38: Menu enticements, by other factors influencing special occasion, April 2013
- Figure 39: Menu enticements, by most popular factors influencing everyday meal, April 2013
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- Figure 40: Menu enticements, by next most popular factors influencing everyday meal, April 2013
- Figure 41: Menu enticements, by other factors influencing everyday meal, April 2013
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- Figure 42: Menu enticements, by most popular factors influencing special occasion, April 2013
- Figure 43: Menu enticements, by next most popular factors influencing special occasion, April 2013
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- Figure 44: Menu enticements, by other factors influencing special occasion, April 2013
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Appendix – Attitudes towards Venue Choice
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- Figure 45: Attitudes towards venue choice, April 2013
- Figure 46: Most popular attitudes towards venue choice, by demographics, April 2013
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- Figure 47: Next most popular attitudes towards venue choice, by demographics, April 2013
- Figure 48: Attitudes towards venue choice, by most popular attitudes towards venue choice, April 2013
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- Figure 49: Attitudes towards venue choice, by next most popular attitudes towards venue choice, April 2013
- Figure 50: Factors influencing venue choice, by most popular attitudes towards venue choice, April 2013
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- Figure 51: Factors influencing venue choice, by next most popular attitudes towards venue choice, April 2013
- Figure 52: Attitudes towards eating out, by most popular attitudes towards venue choice, April 2013
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- Figure 53: Attitudes towards eating out, by next most popular attitudes towards venue choice, April 2013
- Figure 54: Ingredients influencing dish choice, by most popular attitudes towards venue choice, April 2013
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- Figure 55: Ingredients influencing dish choice, by next most popular attitudes towards venue choice, April 2013
- Figure 56: Menu enticements, by most popular attitudes towards venue choice, April 2013
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- Figure 57: Menu enticements, by next most popular attitudes towards venue choice, April 2013
- Figure 58: Menu enticements, by most popular attitudes towards venue choice, April 2013
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- Figure 59: Menu enticements, by next most popular attitudes towards venue choice, April 2013
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Appendix – Factors Influencing Dish Choice
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- Figure 60: Factors influencing dish choice, April 2013
- Figure 61: Most popular factors influencing dish choice, by demographics, April 2013
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- Figure 62: Next most popular factors influencing dish choice, by demographics, April 2013
- Figure 63: Other factors influencing dish choice, by demographics, April 2013
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- Figure 64: Factors influencing dish choice, by most popular factors influencing dish choice, April 2013
- Figure 65: Factors influencing dish choice, by next most popular factors influencing dish choice, April 2013
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- Figure 66: Factors influencing dish choice, by other factors influencing dish choice, April 2013
- Figure 67: Factors influencing dish choice, by most popular attitudes towards eating out, April 2013
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- Figure 68: Factors influencing dish choice, by next most popular attitudes towards eating out, April 2013
- Figure 69: Factors influencing dish choice, by other attitudes towards eating out, April 2013
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- Figure 70: Ingredients influencing dish choice, by most popular factors influencing dish choice, April 2013
- Figure 71: Ingredients influencing dish choice, by next most popular factors influencing dish choice, April 2013
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- Figure 72: Ingredients influencing dish choice, by other factors influencing dish choice, April 2013
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Appendix – Ingredients Influencing Dish Choice
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- Figure 73: Ingredients influencing dish choice, April 2013
- Figure 74: Most popular ingredients influencing dish choice, by demographics, April 2013
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- Figure 75: Next most popular ingredients influencing dish choice, by demographics, April 2013
- Figure 76: Ingredients influencing dish choice, by most popular ingredients influencing dish choice, April 2013
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- Figure 77: Ingredients influencing dish choice, by next most popular ingredients influencing dish choice, April 2013
- Figure 78: Ingredients influencing dish choice, by most popular attitudes towards eating out, April 2013
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- Figure 79: Ingredients influencing dish choice, by next most popular attitudes towards eating out, April 2013
- Figure 80: Ingredients influencing dish choice, by other attitudes towards eating out, April 2013
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Appendix – Menu Enticements
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- Figure 81: Menu enticements, April 2013
- Figure 82: Menu enticements – hard shakes (alcoholic milkshakes), by demographics, April 2013
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- Figure 83: Menu enticements – Historical/traditional British dishes and ‘build your own’ , by demographics, April 2013
- Figure 84: Menu enticements – Spicy food challenge (eating very hot/spicy food) and exotic/unusual meats, by demographics, April 2013
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- Figure 85: Menu enticements – Offal and chip flight (selection of different chips and dips), by demographics, April 2013
- Figure 86: Menu enticements – Gourmet ‘junk’ food and gourmet doughnuts/eclairs etc, by demographics, April 2013
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- Figure 87: Menu enticement – Oversized eating contest (extra-large dish which has to be eaten in a set time), by demographics, April 2013
- Figure 88: Menu enticements, by most popular attitudes towards venue choice, April 2013
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- Figure 89: Menu enticements, by next most popular attitudes towards venue choice, April 2013
- Figure 90: Menu enticements, by most popular attitudes towards eating out, April 2013
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- Figure 91: Menu enticements, by next most popular attitudes towards eating out, April 2013
- Figure 92: Menu enticements, by other attitudes towards eating out, April 2013
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- Figure 93: Menu enticements, by frequency of eating in a restaurant, April 2013
- Figure 94: Menu enticements, by most popular menu enticements, April 2013
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- Figure 95: Menu enticements, by next most popular menu enticements, April 2013
- Figure 96: Menu enticements, by most popular attitudes towards venue choice, April 2013
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- Figure 97: Menu enticements, by next most popular attitudes towards venue choice, April 2013
- Figure 98: Menu enticements, by most popular attitudes towards eating out, April 2013
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- Figure 99: Menu enticements, by next most popular attitudes towards eating out, April 2013
- Figure 100: Menu enticements, by other attitudes towards eating out, April 2013
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- Figure 101: Menu enticements, by frequency of eating in a restaurant, April 2013
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