Author: Mintel Group Ltd.
Last saved by: HTTP server

Eating Out: The Decision Making Process - UK - July 2013

INTRODUCTION
Definition
Abbreviations
EXECUTIVE SUMMARY
The market
Companies, brands and innovation
Discounting still prevalent but creativity has stepped up
Tailored store formats to suit alternative distribution channels
Establishing brand personality through store design and food presentation
A new breed of micro-restaurant
The consumer
Factors influencing venue choice
Figure 1: Factors influencing venue choice, April 2013
Attitudes towards venue choice
Figure 2: Attitudes towards venue choice, April 2013
Factors influencing dish choice
Figure 3: Factors influencing dish choice, April 2013
Ingredients influencing dish choice
Figure 4: Ingredients influencing dish choice, April 2013
Menu enticements
Figure 5: Menu enticements, April 2013
What we think
ISSUES IN THE MARKET
How can operators reduce their vulnerability to consumer cutbacks?
How can product/flavour innovation support the market?
How can restaurants leverage ingredient sourcing more effectively?
How can restaurants combat low loyalty levels amongst diners?
TREND APPLICATION
Using pop-ups to add an ‘experiential’ element to big brands
Tasting platters could bolster sales in niche product categories
Putting a positive spin on sourcing
MARKET DRIVERS
Key points
Restaurants need to build on consumers’ rising optimism
Figure 6: GfK NOP Consumer Confidence Index, monthly, January 2007-June 2013
Figure 7: Trends in consumer spending priorities (after bills), December 2012 – June 2013
The eating out market
Discounting
Menu innovation
Figure 8: Selected attitudes towards eating out, April 2013
Events
WHO’S INNOVATING?
Key points
New casual dining formats offer flexibility and speed
Increasing visibility with the target audiences
Online restaurant services facilitate new group dining experiences
Localised store design takes shape
Small, intimate restaurants
FACTORS INFLUENCING VENUE CHOICE
Key points
Specific targeting needed to appeal to different age groups
Figure 9: Factors influencing venue choice, April 2013
Under-25s lack confidence but are enthusiastic about eating out
Brand personality trends: creating a ‘buzz’ around a brand
Lifestyle branding: engaging with 25-34-year-olds
The habitual nature of older diners
ATTITUDES TOWARDS VENUE CHOICE
Key points
Loyalty and spontaneity of visits are issues for the eating out market
Figure 10: Attitudes towards venue choice, April 2013
Creating personable, engaging brands
Product specialists: separating the durable from the flash in the pan
The planning process
The horsemeat scandal has created more opportunities than problems for many
An increasingly digital age
FACTORS INFLUENCING DISH CHOICE
Key points
Balancing low confidence whilst combating menu fatigue
Figure 11: Factors influencing dish choice, April 2013
Variety dishes offer diners ‘safe adventure’
House specialities and seasonal dishes hold particular appeal for the over 55s
Opportunities from flexible menus
The role of healthy eating when dining out
 INGREDIENTS INFLUENCING DISH CHOICE
Figure 12: Ingredients influencing dish choice, April 2013
Local versus regional sourcing
Know your consumer
MENU ENTICEMENTS
Key points
Variety is a key attraction for consumers
Figure 13: Menu enticements, April 2013
‘Chip flights’ balance diners’ sense of adventure with their price sensitivity
Build your own
Upscaling low cost dishes
Gourmet junk food
Gourmet doughnuts and éclairs
Historical/British dishes, offal & exotic/unusual meats
Offal
Historical/traditional British dishes
Exotic/unusual meats
Hard shakes
Man Vs Food
APPENDIX – FACTORS INFLUENCING VENUE CHOICE
Figure 14: Factors influencing venue choice, April 2013
Figure 15: Most popular factors influencing everyday meal, by demographics, April 2013
Figure 16: Next most popular factors influencing everyday meal, by demographics, April 2013
Figure 17: Other factors influencing everyday meal, by demographics, April 2013
Figure 18: Most popular factors influencing special occasion, by demographics, April 2013
Figure 19: Next most popular factors influencing special occasion, by demographics, April 2013
Figure 20: Other factors influencing special occasion, by demographics, April 2013
Figure 21: Factors influencing dish choice, by most popular factors influencing everyday meal, April 2013
Figure 22: Factors influencing dish choice, by next most popular factors influencing everyday meal, April 2013
Figure 23: Factors influencing dish choice, by other factors influencing everyday meal, April 2013
Figure 24: Factors influencing dish choice, by most popular factors influencing special occasion, April 2013
Figure 25: Factors influencing dish choice, by next most popular factors influencing special occasion, April 2013
Figure 26: Factors influencing dish choice, by other factors influencing special occasion, April 2013
Figure 27: Ingredients influencing dish choice, by most popular factors influencing everyday meal, April 2013
Figure 28: Ingredients influencing dish choice, by next most popular factors influencing everyday meal, April 2013
Figure 29: Ingredients influencing dish choice, by other factors influencing everyday meal, April 2013
Figure 30: Ingredients influencing dish choice, by most popular factors influencing special occasion, April 2013
Figure 31: Ingredients influencing dish choice, by next most popular factors influencing special occasion, April 2013
Figure 32: Ingredients influencing dish choice, by other factors influencing special occasion, April 2013
Figure 33: Menu enticements, by most popular factors influencing everyday meal, April 2013
Figure 34: Menu enticements, by next most popular factors influencing everyday meal, April 2013
Figure 35: Menu enticements, by other factors influencing venue choice, April 2013
Figure 36: Menu enticements, by most popular factors influencing special occasion, April 2013
Figure 37: Menu enticements, by next most popular factors influencing special occasion, April 2013
Figure 38: Menu enticements, by other factors influencing special occasion, April 2013
Figure 39: Menu enticements, by most popular factors influencing everyday meal, April 2013
Figure 40: Menu enticements, by next most popular factors influencing everyday meal, April 2013
Figure 41: Menu enticements, by other factors influencing everyday meal, April 2013
Figure 42: Menu enticements, by most popular factors influencing special occasion, April 2013
Figure 43: Menu enticements, by next most popular factors influencing special occasion, April 2013
Figure 44: Menu enticements, by other factors influencing special occasion, April 2013
APPENDIX – ATTITUDES TOWARDS VENUE CHOICE
Figure 45: Attitudes towards venue choice, April 2013
Figure 46: Most popular attitudes towards venue choice, by demographics, April 2013
Figure 47: Next most popular attitudes towards venue choice, by demographics, April 2013
Figure 48: Attitudes towards venue choice, by most popular attitudes towards venue choice, April 2013
Figure 49: Attitudes towards venue choice, by next most popular attitudes towards venue choice, April 2013
Figure 50: Factors influencing venue choice, by most popular attitudes towards venue choice, April 2013
Figure 51: Factors influencing venue choice, by next most popular attitudes towards venue choice, April 2013
Figure 52: Attitudes towards eating out, by most popular attitudes towards venue choice, April 2013
Figure 53: Attitudes towards eating out, by next most popular attitudes towards venue choice, April 2013
Figure 54: Ingredients influencing dish choice, by most popular attitudes towards venue choice, April 2013
Figure 55: Ingredients influencing dish choice, by next most popular attitudes towards venue choice, April 2013
Figure 56: Menu enticements, by most popular attitudes towards venue choice, April 2013
Figure 57: Menu enticements, by next most popular attitudes towards venue choice, April 2013
Figure 58: Menu enticements, by most popular attitudes towards venue choice, April 2013
Figure 59: Menu enticements, by next most popular attitudes towards venue choice, April 2013
APPENDIX – FACTORS INFLUENCING DISH CHOICE
Figure 60: Factors influencing dish choice, April 2013
Figure 61: Most popular factors influencing dish choice, by demographics, April 2013
Figure 62: Next most popular factors influencing dish choice, by demographics, April 2013
Figure 63: Other factors influencing dish choice, by demographics, April 2013
Figure 64: Factors influencing dish choice, by most popular factors influencing dish choice, April 2013
Figure 65: Factors influencing dish choice, by next most popular factors influencing dish choice, April 2013
Figure 66: Factors influencing dish choice, by other factors influencing dish choice, April 2013
Figure 67: Factors influencing dish choice, by most popular attitudes towards eating out, April 2013
Figure 68: Factors influencing dish choice, by next most popular attitudes towards eating out, April 2013
Figure 69: Factors influencing dish choice, by other attitudes towards eating out, April 2013
Figure 70: Ingredients influencing dish choice, by most popular factors influencing dish choice, April 2013
Figure 71: Ingredients influencing dish choice, by next most popular factors influencing dish choice, April 2013
Figure 72: Ingredients influencing dish choice, by other factors influencing dish choice, April 2013
APPENDIX – INGREDIENTS INFLUENCING DISH CHOICE
Figure 73: Ingredients influencing dish choice, April 2013
Figure 74: Most popular ingredients influencing dish choice, by demographics, April 2013
Figure 75: Next most popular ingredients influencing dish choice, by demographics, April 2013
Figure 76: Ingredients influencing dish choice, by most popular ingredients influencing dish choice, April 2013
Figure 77: Ingredients influencing dish choice, by next most popular ingredients influencing dish choice, April 2013
Figure 78: Ingredients influencing dish choice, by most popular attitudes towards eating out, April 2013
Figure 79: Ingredients influencing dish choice, by next most popular attitudes towards eating out, April 2013
Figure 80: Ingredients influencing dish choice, by other attitudes towards eating out, April 2013
APPENDIX – MENU ENTICEMENTS
Figure 81: Menu enticements, April 2013
Figure 82: Menu enticements – hard shakes (alcoholic milkshakes), by demographics, April 2013
Figure 83: Menu enticements – Historical/traditional British dishes and ‘build your own’ , by demographics, April 2013
Figure 84: Menu enticements – Spicy food challenge (eating very hot/spicy food) and exotic/unusual meats, by demographics, April 2013
Figure 85: Menu enticements – Offal and chip flight (selection of different chips and dips), by demographics, April 2013
Figure 86: Menu enticements – Gourmet ‘junk’ food and gourmet doughnuts/eclairs etc, by demographics, April 2013
Figure 87: Menu enticement – Oversized eating contest (extra-large dish which has to be eaten in a set time), by demographics, April 2013
Figure 88: Menu enticements, by most popular attitudes towards venue choice, April 2013
Figure 89: Menu enticements, by next most popular attitudes towards venue choice, April 2013
Figure 90: Menu enticements, by most popular attitudes towards eating out, April 2013
Figure 91: Menu enticements, by next most popular attitudes towards eating out, April 2013
Figure 92: Menu enticements, by other attitudes towards eating out, April 2013
Figure 93: Menu enticements, by frequency of eating in a restaurant, April 2013
Figure 94: Menu enticements, by most popular menu enticements, April 2013
Figure 95: Menu enticements, by next most popular menu enticements, April 2013
Figure 96: Menu enticements, by most popular attitudes towards venue choice, April 2013
Figure 97: Menu enticements, by next most popular attitudes towards venue choice, April 2013
Figure 98: Menu enticements, by most popular attitudes towards eating out, April 2013
Figure 99: Menu enticements, by next most popular attitudes towards eating out, April 2013
Figure 100: Menu enticements, by other attitudes towards eating out, April 2013
Figure 101: Menu enticements, by frequency of eating in a restaurant, April 2013

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.