Table of Contents
Introduction
-
- Definition
- Methodology
- Abbreviations
Executive Summary
-
- The market
-
- Figure 1: China - Total market value for nappies/diapers and baby wipes, 2008-18
- Companies and brands
-
- Figure 2: China – Leading nappy manufacturer market shares, by value, 2012
-
- Figure 3: China – Leading baby wipe manufacturer market shares, by value, 2012
- The consumer
-
- Figure 4: Types of baby nappies and wipes used, May 2013
- Key trends
- Consumers use a wide range of products
-
- Figure 5: Reasons for not using baby nappies and wipes products, May 2013
- Occasion of use influences choice of product
-
- Figure 6: Occasions when baby nappies and wipes products are used, May 2013
- Product materials and effectiveness are key purchasing criteria
-
- Figure 7: Most important factors considered when buying disposable baby nappies, May 2013
- Consumers demanding more choice from retailers
-
- Figure 8: Stores that consumers bought baby nappies/baby wipes from in last 12 months, May 2013
- What we think
The Market
-
- Key points
- Total market size
-
- Figure 9: China - Total market value for nappies/diapers and baby wipes, 2008-18
- Sector sizes
-
- Figure 10: China - Total market value for nappies/diapers, 2008-18
-
- Figure 11: China - Total market value for baby wipes, 2008-18
- Key demographic trends
-
- Figure 12: China – % breakdown of population, by broad age group, 2002/2011
- Increased education levels positively influence the market
- Regional differences in market requirements
- Domestic industry
-
- Figure 13: 5 most important factors considered when buying disposable baby nappies, May 2013
-
- Figure 14: 10 leading new product launch claims for baby wipes, % of total, 2010-13
- The retail structure of China is evolving
-
- Figure 15: Stores where consumers have bought baby nappies/baby wipes from in last 12 months, May 2013
-
- Figure 16: Supermarkets’ and hypermarkets’ retail market significance, 2007-12
- Figure 17: Total B2C online retail market breakdown, by broad product sectors, by value, 2010-12
- Department stores show sales growth
-
- Figure 18: Department store retailing market value and number of outlets, by broad sector, 2007-12
- Market opportunities
Companies and Brands
-
- Key points
- Nappy/diaper sector shares
-
- Figure 19: China – Leading nappy manufacturer value market shares, 2010-12
- Bay wipe sector shares
-
- Figure 20: China – Leading baby wipe manufacturer value market shares, 2010-12
- Leading company profiles
- Procter & Gamble
-
- Figure 21: Procter & Gamble financial results, 2010-12
- Unicharm Corporation
-
- Figure 22: Unicharm Corporation financial results, 2011-12
- Hengan International Group
-
- Figure 23: Hengan International Group financial results, 2011-12
- Kimberly-Clark Corporation
-
- Figure 24: Kimberly-Clark financial results, 2010-12
- Johnson & Johnson China
-
- Figure 25: Johnson & Johnson financial results, 2010-12
The Consumer
-
- Key points
- Still considerable room to increase market penetration
-
- Figure 26: Per capita nappies/diapers and baby wipes spending on children aged 0-4, 2007-12
-
- Figure 27: Types of baby nappies and wipes used, May 2013
- Reasons for not using nappies/diapers and baby wipes
-
- Figure 28: Reasons for not using baby nappies and wipes products, May 2013
- Occasions baby nappies and wipes products are used
-
- Figure 29: Occasions baby nappies and wipes products are used, May 2013
- Most important factors considered when buying disposable nappies/baby wipes
-
- Figure 30: Most important factor considered when buying disposable baby nappies, May 2013
-
- Figure 31: Most important factors considered when buying baby wipes, May 2013
- Stores consumers bought nappies/baby wipes from in last 12 months
-
- Figure 32: Stores that consumers bought baby nappies/baby wipes from in last 12 months, May 2013
- Statements agreed on baby nappies and wipes
-
- Figure 33: Agreement with consumer statements on baby nappies and wipes, May 2013
Key Issue – Consumers Use a Wide Range of Products
-
- Key points
- Traditional split-pants use persists
-
- Figure 34: Types of baby nappies and wipes used, May 2013
-
- Figure 35: Types of baby nappies and wipes used, by education level, May 2013
-
- Figure 36: Types of baby nappies and wipes used, by monthly household income group, May 2013
- Product claims key to consumer purchasing decisions
-
- Figure 37: New product feature claims made for nappies/diapers, 2008-12
-
- Figure 38: New product claims in baby wipes, 2008-12
-
- Figure 39: New product attribute claims made for nappies/diapers, 2008-12
- Age of child determines products used
-
- Figure 40: Types of baby nappies and wipes used, by age of youngest child in household, May 2013
-
- Figure 41: Reasons for not using baby nappies and wipes products, May 2013
- What it means
Key Issue – Occasion of Use Influences Choice of Product
-
- Key points
- Daytime at-home use dominated by open-seat pants
-
- Figure 42: Occasions baby nappies and wipes products are used, May 2013
- Price still a hurdle for lower income groups
-
- Figure 43: Occasions baby nappies and wipes products are used, by monthly household income group, May 2013
-
- Figure 44: Occasions baby nappies and wipes products are used, by city tier, May 2013
- Daytime and outdoor use potential growth area for disposables
-
- Figure 45: Occasions baby nappies and wipes products are used, by age of youngest child in household, May 2013
- Education still key to increasing market penetration for disposables
-
- Figure 46: Types of baby nappies and wipes currently used, by Occasions baby nappies and wipes products are used, May 2013
- What it means
Key Issue – Product Materials and Effectiveness are Key Purchasing Criteria
-
- Key points
- Materials used and product feel of key importance to consumers
-
- Figure 47: Most important factor considered when buying disposable baby nappies, May 2013
-
- Figure 48: Most important factor considered when buying baby wipes, May 2013
- The significance of income on feature choice by consumers
-
- Figure 49: Most important factors considered when buying disposable baby nappies, by monthly household income group, May 2013
-
- Figure 50: Most important factors considered when buying baby wipes, by monthly household income group, May 2013
- Key features sought by consumers according to product
-
- Figure 51: Types of baby nappies and wipes used, by most important factors considered when buying disposable baby nappies, May 2013
- What it means
Key Issue – Consumers Demanding More Choice from Retailers
-
- Key points
- Supermarkets/hypermarkets challenged by mother & baby chains
-
- Figure 52: Stores where consumers have bought baby nappies/baby wipes from in last 12 months, May 2013
- Consumer retail choices when buying nappies/diapers
-
- Figure 53: Stores that consumers bought baby nappies from in the last 12 months, by age group, May 2013
-
- Figure 54: Stores that consumers bought baby nappies from in the last 12 months, by monthly household income group, May 2013
-
- Figure 55: Stores that consumers bought baby nappies from in the last 12 months, by age of youngest child in household, May 2013
-
- Figure 56: Stores that consumers bought baby nappies from in the last 12 months, by city tier, May 2013
-
- Figure 57: Stores that consumers bought baby nappies from in the last 12 months, by city, May 2013
- Private-label emerges in the sector
- What it means
Appendix – Types of Baby Nappies and Wipes Used
-
-
- Figure 58: Types of baby nappies and wipes used, May 2013
- Figure 59: Pants-type disposable diaper and tape-type disposable diaper, by demographics, May 2013
-
- Figure 60: Cloth diaper and split-pants, by demographics, May 2013
- Figure 61: Baby wipes and general wipes, by demographics, May 2013
-
Appendix – Reasons for Not Using Baby Nappies and Wipes Products
-
-
- Figure 62: Reasons for not using baby nappies and wipes products, May 2013
- Figure 63: Reasons for not using pants-type disposable diaper, by demographics, May 2013
-
- Figure 64: Reasons for not using tape-type disposable diaper, by demographics, May 2013
- Figure 65: Reasons for not using cloth diaper, by demographics, May 2013
-
- Figure 66: Reasons for not using open-seat pants, by demographics, May 2013
- Figure 67: Reasons for not using baby wipes, by demographics, May 2013
-
- Figure 68: Reasons for not using general wipes, by demographics, May 2013
-
Appendix – Occasions Baby Nappies and Wipes Products are Used
-
-
- Figure 69: Occasions baby nappies and wipes products are used, May 2013
- Figure 70: Types of baby nappies and wipes used – Currently use, by occasions pants-type disposable diapers and tape-type disposable diapers, May 2013
-
- Figure 71: Types of baby nappies and wipes used – Currently use, by occasions cloth diapers and open-seat pants, May 2013
- Figure 72: Types of baby nappies and wipes used – Currently use, by occasions baby wipes and general wipes, May 2013
-
Appendix – Most Important Factors Considered when Buying Disposable Baby Nappies/Baby Wipes
-
-
- Figure 73: Most important factors considered when buying disposable baby nappies, May 2013
- Figure 74: Most important top tanked factors considered when buying disposable baby nappies, by demographics, May 2013
-
- Figure 75: Most important factors considered when buying baby wipes, May 2013
- Figure 76: Most important top ranked factors considered when buying baby wipes, by demographics, May 2013
-
- Figure 77: Types of baby nappies and wipes used, by most important top ranked factors considered when buying disposable baby nappies, May 2013
- Figure 78: Types of baby nappies and wipes used, by most important top ranked factors considered when buying baby wipes, May 2013
-
- Figure 79: Types of baby nappies and wipes used, by most important second ranked factors considered when buying baby wipes, May 2013
- Figure 80: Types of baby nappies and wipes used, by most important third ranked factors considered when buying baby wipes, May 2013
-
Appendix – Stores Where Consumers have Bought Baby Nappies/Baby Wipes From in Last 12 Months
-
-
- Figure 81: Stores where consumers have bought baby nappies/baby wipes from in last 12 months, May 2013
-
- Figure 82: Most popular stores that consumers bought baby nappies from in the last 12 months, by demographics, May 2013
-
- Figure 83: Next most popular stores that consumers bought baby nappies from in the last 12 months, by demographics, May 2013
-
- Figure 84: Most popular stores where consumers have bought baby wipes from in last 12 months, by demographics, May 2013
-
- Figure 85: Next most popular stores consumers bought baby wipes from in last 12 months, by demographics, May 2013
-
- Figure 86: Types of baby nappies and wipes used, by most popular stores that consumers bought baby nappies from in the last 12 months, May 2013
-
- Figure 87: Types of baby nappies and wipes used, by next most popular stores that consumers bought baby nappies from in the last 12 months, May 2013
-
- Figure 88: Types of baby nappies and wipes used, by most popular stores that consumers bought baby wipes from in last 12 months, May 2013
-
- Figure 89: Types of baby nappies and wipes used, by next most popular stores consumers bought baby wipes from in last 12 months, May 2013
-
- Figure 90: Most important factors considered when buying disposable baby nappies, by most popular stores that consumers bought baby nappies from in the last 12 months, May 2013
-
- Figure 91: Most important factors considered when buying disposable baby nappies, by next most popular stores that consumers bought baby nappies from in the last 12 months, May 2013
-
- Figure 92: Most important factors considered when buying baby wipes, by most popular stores that consumers bought baby nappies from in the last 12 months, May 2013
-
- Figure 93: Most important factors considered when buying baby wipes, by next most popular stores that consumers bought baby nappies from in the last 12 months, May 2013
-
- Figure 94: Most important factors considered when buying disposable baby nappies, by most popular stores where consumers have bought baby wipes from in last 12 months, May 2013
-
- Figure 95: Most important factors considered when buying disposable baby nappies, by next most popular stores bought baby wipes from in last 12 months, May 2013
-
- Figure 96: Most important factors considered when buying baby wipes, by most popular stores where consumers have bought baby wipes from in last 12 months, May 2013
-
- Figure 97: Most important factors considered when buying baby wipes, by next most popular stores where consumers have bought baby wipes from in last 12 months, May 2013
-
Appendix – Statements Agreed on Baby Nappies and Wipes
-
-
- Figure 98: Statements agreed on regarding baby nappies and wipes, May 2013
- Figure 99: Most popular statements agreed on regarding baby nappies and wipes, by demographics, May 2013
-
- Figure 100: Next most popular statements agreed on regarding baby nappies and wipes, by demographics, May 2013
- Figure 101: Statements agreed on regarding baby nappies and wipes, by most popular Stores that consumers bought baby nappies from in the last 12 months, May 2013
-
- Figure 102: Statements agreed on regarding baby nappies and wipes, by next most popular Stores that consumers bought baby nappies from in the last 12 months, May 2013
- Figure 103: Statements agreed on regarding baby nappies and wipes, by most popular stores where consumers have bought baby wipes from in last 12 months, May 2013
-
- Figure 104: Statements agreed on regarding baby nappies and wipes, by next most popular stores where consumers have bought baby wipes from in last 12 months, May 2013
-
Back to top