Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK eating out market size and forecast, 2008-18
- Market drivers
- Companies, brands and innovation
- Companies and products
- Who’s innovating?
- The consumer
- Fast food venues visited
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- Figure 2: Fast food restaurants visited in the last three months, April 2013
- Restaurants visited
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- Figure 3: Restaurants visited in the past three months, April 2013
- Frequency of visiting restaurants
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- Figure 4: Frequency of eating out, April 2013
- Consumer perception of restaurant categories
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- Figure 5: Correspondence analysis showing the attributes associated with selected restaurant categories, April 2013
- How have eating out habits changed?
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- Figure 6: Eating out behaviour, April 2013
- Attitudes towards eating out
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- Figure 7: Attitudes towards eating out, April 2013
- What we think
Issues in the Market
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- How can foodservice operators gain a greater share of the leisure pound?
- What initiatives can help foodservice operators better compete with retail NPD?
- How can variety and theatre of serve improve the perception of added value?
- How can operators counteract consumer cutbacks?
Trend Application
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- Size variants and sharing options add flexibility to the menu
- Highlighting affordable ways to indulge
- Using lifestyle branding to appeal to the youth market
Market Drivers
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- Key points
- Lingering fears over job security may mute consumer spending
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- Figure 8: Employment and unemployment, by gender, 2007-17
- Signs that consumer confidence is improving
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- Figure 9: GfK NOP Consumer Confidence Index, monthly, January 2007 – May 2013
- Wet weather and snow has compounded problems for restaurants
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- Figure 10: Monthly sales growth against same month previous year (%) across leading restaurant and pub groups, April 2009 to April 2013
- Restaurants should empower not patronise older diners
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- Figure 11: Forecast adult population trends, by lifestage, 2007-17
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- Figure 12: Trends in the age structure of the UK population, 2007-17
Competitive Context
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- Key points
- Consumer spending priorities
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- Figure 13: Dining out as a consumer spending priority (after bills), November 2009 – April 2013
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- Figure 14: Selected consumer spending priorities (after bills), April 2010 – April 2013
Who’s Innovating?
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- Key points
- Gourmet fried chicken specialists
- Seafood trends
- Upmarket chip shops
- The growth of the niche artisan pizza segment
- Pop-ups: embracing the transience of food fads
- When is a pop-up no longer a pop up?
- Embracing the transience of change
- Experiential dining: upping the ante
Market Size and Forecast
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- Key points
- Eating out market size and forecast
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- Figure 15: UK eating out market size and forecast, 2008-18
- Forecast
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- Figure 16: UK eating out market size and forecast, 2008-18
- Forecast methodology
Market Segmentation
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- Key points
- Market segmentation – overview
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- Figure 17: Eating out market*, by sector, 2008-12
- Strong performers
- Coffee shops
- Weak performers
- Hotel catering
- Roadside catering
- Sandwich market
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- Figure 18: Agreement with the statement ‘I find I am eating more homemade sandwiches than I did a year ago’, March 2012 – May 2013
Companies and Products
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- Key points
- Market share
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- Figure 19: Selected restaurant chains/operators by outlet numbers, 2011-13
- Gondola Holdings
- Background
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- Figure 20: Gondola restaurants, brand growth, 2010-12
- Financial results
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- Figure 21: Gondola Holdings financial results, 2008-12
- Recent developments
- Tragus Group
- Background
- Financial results
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- Figure 22: Tragus Group financial results, 2008-12
- Recent developments/future plans
- Recent developments – Bella Italia
- The Restaurant Group
- Background
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- Figure 23: The Restaurant Group brands, outlet growth, 2009-12
- Financial results
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- Figure 24: The Restaurant Group financial results, 2008-12
- Recent developments/future plans
- Other
- Brasserie Blanc
- Other – Lifecycle of a brand comes to an end?
- Little Chef
- Other – The come-back kids?
- T.G.I Friday’s
- La Tasca
Fast Food Restaurants Visited
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- Key points
- Only 14% say they haven’t visited a fast food restaurant, café or coffee shop in the last months
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- Figure 25: Fast food restaurants visited, April 2013
- Fast food just got faster
Restaurants Visited
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- Key points
- Discounting can drive footfall but may damage margins unnecessarily
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- Figure 26: Restaurants visited, April 2013
- Promoting young consumers as ‘stakeholders’ in casual dining brands
- Eat in versus takeaway
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- Figure 27: Restaurants visited, by eat in and takeaway/home delivery, April 2013
Frequency of Eating Out
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- Key points
- Restaurants still reliant on discounting to drive footfall
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- Figure 28: Frequency of eating out, April 2013
- New concepts aim to help chains to more proactively chase footfall
- Multifaceted venues: additional revenue streams & increasing relevancy
Consumer Perceptions of Eating Out Categories
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- Key points
- Methodology
- Fast food is seen a family-friendly but boring and tired
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- Figure 29: Correspondence analysis showing the attributes associated with selected restaurant categories, April 2013
- Opportunities for ethnic restaurants to better appeal to the ‘regular treat’ dining occasion
- Pubs are seen as good VFM but need to ensure they are achieving brand differentiation too
- American-style restaurants are seen as overpriced
- Pizza/pasta restaurants have a weak image
How Have Eating Out Habits Changed?
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- Key points
- Restaurants need to reinvigorate consumers’ willingness to spend on eating out
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- Figure 30: Eating out behaviour, April 2013
- Demographic differences
Attitudes Towards Eating Out
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- Key points
- Waning enthusiasm for ‘splashing out’ on eating out
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- Figure 31: Attitudes towards eating out, April 2013
- Drinks VFM perceptions
- Nibbles and sharing plates
- Flexible menu trends: Mini desserts
- Creating more standout desserts to spark interest
Appendix – Fast Food Restaurants Visited
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- Figure 32: Fast food restaurants visited, April 2013
- Figure 33: Any fast food restaurants visited, by demographics, April 2013
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- Figure 34: Eat in restaurants visited, by demographics, April 2013
- Figure 35: Takeaway/home delivery restaurants visited, by demographics, April 2013
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Appendix – Restaurants Visited
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- Figure 36: Restaurants visited, April 2013
- Figure 37: Most popular restaurants visited, by demographics, April 2013
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- Figure 38: Next most popular restaurants visited, by demographics, April 2013
- Figure 39: Most popular eat in restaurants visited, by demographics, April 2013
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- Figure 40: Next most popular eat in restaurants visited, by demographics, April 2013
- Figure 41: Takeaway/home delivery restaurants visited, by demographics, April 2013
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- Figure 42: Attitudes towards eating out, by most popular any restaurants visited, April 2013
- Figure 43: Attitudes towards eating out, by next most popular any restaurants visited, April 2013
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Appendix – Consumer Perceptions of Eating Out Categories
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- Figure 44: Attributes associated with selected eating out categories, April 2013
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- Figure 45: Tired attributes associated with selected eating out categories, by demographics, April 2013
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- Figure 46: Boring attributes associated with selected eating out categories, by demographics, April 2013
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- Figure 47: Exciting attributes associated with selected eating out categories, by demographics, April 2013
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- Figure 48: Special attributes associated with selected eating out categories, by demographics, April 2013
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- Figure 49: Good value for money attributes associated with selected eating out categories, by demographics, April 2013
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- Figure 50: Overpriced attributes associated with selected eating out categories, by demographics, April 2013
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- Figure 51: Family friendly attributes associated with selected eating out categories, by demographics, April 2013
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- Figure 52: Indulgent attributes associated with selected eating out categories, by demographics, April 2013
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- Figure 53: Welcoming attributes associated with selected eating out categories, by demographics, April 2013
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- Figure 54: Tacky attributes associated with selected eating out categories, by demographics, April 2013
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- Figure 55: Outdated attributes associated with selected eating out categories, by demographics, April 2013
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- Figure 56: None of these attributes associated with selected eating out categories, by demographics, April 2013
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Appendix – Frequency of Eating Out
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- Figure 57: Frequency of eating out, April 2013
- Figure 58: Frequency of eating in a restaurant, by demographics, April 2013
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- Figure 59: Frequency of ordering a takeaway/home delivery, by demographics, April 2013
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Appendix – How Have Eating Out Habits Changed?
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- Figure 60: Eating out behaviour, April 2013
- Figure 61: Eating out behaviour, by demographics, April 2013
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Appendix – Attitudes Towards Eating Out
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- Figure 62: Attitudes towards eating out, April 2013
- Figure 63: Most popular attitudes towards eating out, by demographics, April 2013
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- Figure 64: Next most popular attitudes towards eating out, by demographics, April 2013
- Figure 65: Other attitudes towards eating out, by demographics, April 2013
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- Figure 66: Attitudes towards eating out, by most popular attitudes towards eating out, April 2013
- Figure 67: Attitudes towards eating out, by next most popular attitudes towards eating out, April 2013
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- Figure 68: Attitudes towards eating out, by other attitudes towards eating out, April 2013
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