“A renewed focus on the basic principle of emphasising the ‘experience’ of eating out should help operators reclaim market share, particularly in sectors such as pizza/pasta restaurants where brand loyalty is low due to an extended period of heavy discounting.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
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Market Drivers
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Consumer
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Fast Food Restaurants Visited
Restaurants Visited
Frequency of Eating Out
Consumer Perceptions of Eating Out Categories
How Have Eating Out Habits Changed?
Attitudes Towards Eating Out
Brand/Company
Brand/Company
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Data
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Appendix – Fast Food Restaurants Visited
Appendix – Restaurants Visited
Appendix – Consumer Perceptions of Eating Out Categories
Appendix – Frequency of Eating Out
Appendix – How Have Eating Out Habits Changed?
Appendix – Attitudes Towards Eating Out
28th August 2014
“The emerging US trend of fast casual pizza operators is less developed in the UK arena. That fast service appeals to nearly half of lunch purchasers suggests that the format should perform well in the UK too.” 
29th April 2014
“Whilst the majority of players in this market remain committed to discounting as a significant footfall driver, menu expansion into lunch and breakfast should ensure that brands can increase frequency of visits in the long term.”
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How can foodservice operators gain a greater share of the leisure pound?
