Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Pub catering market size and forecast – fan chart, 2007-17
- Market factors
- Companies, brands and innovation
- Companies and products
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- Figure 2: Key pub/pub restaurant brands, by outlet numbers, 2012 and 2013
- Brand research
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- Figure 3: Pub brand personality – micro image, February 2013
- Who’s innovating?
- The consumer
- Frequency of visiting a pub
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- Figure 4: Frequency of visiting a pub for a meal or for a drink, February 2013
- Pub enticements
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- Figure 5: Pub enticements, February 2013
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- Figure 6: Pub drink enticements, February 2013
- Attitudes towards pub catering
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- Figure 7: Attitudes towards pub catering, February 2013
- Attitudes towards pub snacks
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- Figure 8: Attitudes towards pub snacks, February 2013
- What we think
Issues in the Market
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- How can menu innovation help operators reinvigorate consumers’ willingness to spend?
- What steps can operators take to foster word of mouth recommendations?
- How can operators create specific reasons to visit to encourage more regular usage among diners?
- What role can snacks play in driving quality perceptions of pub food?
Trend Application
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- Speciality ranges could help bolster brand awareness
- ‘Gamifying’ snack choices
- Opportunities of automation and artisan products
Market Drivers
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- Key points
- Little improvement in consumer confidence in 2013
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- Figure 9: GfK NOP Consumer Confidence Index, monthly, January 2007 – April 2013
- Figure 10: Selected consumer spending priorities (after bills), April 2010 – April 2013
- The horse meat scandal
- Tailored concepts to meet the growth in different lifestages
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- Figure 11: Forecast adult population trends, by lifestage, 2007-17
Competitive Context
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- Key points
- In-home
- Classics with a twist
- The search for stand-out
- Out of home
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- Figure 12: Restaurants visited in the last three months, to eat in (excluding takeaways), April 2012
Who’s Innovating
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- Key points
- New premium pub concepts
- Tackling takeaways head on
- Menu trends
- Sharing platters
- Large plates
- Junk food fashion
- Innovation outlets
- Digital technology opportunities
Market Size and Forecast
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- Key points
- Pubs are still in decline but food sales are holding their own
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- Figure 13: Pub catering market size and forecast, 2007-17
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- Figure 14: Pub catering market size and forecast – fan chart, 2007-17
- Forecast methodology
Companies and Products
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- Key points
- Overview
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- Figure 15: Selected leading pub operators, by outlet numbers, 2012 and 2013
- Focus on gaining market share in the face of a contracting marketplace
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- Figure 16: Number of UK pubs, 1980-2012
- Company profiles
- Geronimo Inns
- Financial data
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- Figure 17: Key financial data for Geronimo Inns Plc, 2010-12
- Recent developments
- Greene King
- Financial data
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- Figure 18: Key financial data for Greene King plc, 2008-12
- Figure 19: Revenue, by segment for Greene King plc, 2011-12
- Recent developments
- JD Wetherspoon
- Financial data
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- Figure 20: Key financial data for JD Wetherspoon plc, 2008-12
- Recent developments
- Mitchells & Butlers
- Financial data
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- Figure 21: Key financial data for Mitchells & Butlers plc, 2008-12
- Recent developments
- Punch Taverns
- Financial data
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- Figure 22: Key financial data for Punch Taverns plc, 2011-12
- Figure 23: Revenue, by segment for Punch Taverns plc, 2011-12
- Recent developments
- Spirit Pub Company
- Financial data
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- Figure 24: Key financial data for Spirit Pub Company, 2010-13
- Figure 25: Revenue, by segment for Spirit Pub Company, 2011-12
- Recent developments
- Stonegate Pub Company
- Financial data
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- Figure 26: Key financial data for Stonegate Pub Company LTD, 2011
- Recent developments
- Whitbread
- Financial data
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- Figure 27: Key financial data for Whitbread Plc, 2008-12
- Recent developments
Brand Research
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- Brand map
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- Figure 28: Attitudes towards and usage of brands in the pub sector, February 2013
- Correspondence analysis
- Brand attitudes
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- Figure 29: Attitudes by pub brand, February 2013
- Brand personality
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- Figure 30: Pub brand personality – macro image, February 2013
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- Figure 31: Pub brand personality – micro image, February 2013
- Brand experience
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- Figure 32: Pub brand usage, February 2013
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- Figure 33: Satisfaction with various pub brands, February 2013
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- Figure 34: Consideration of pub brands, February 2013
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- Figure 35: Consumer perceptions of current pub brand performance, February 2013
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- Figure 36: Pub brand recommendation – Net Promoter Score, February 2013
- Brand index
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- Figure 37: Pub brand index, February 2013
- Figure 38: Pub brand index vs. recommendation, February 2013
- Target group analysis
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- Figure 39: Target groups, February 2013
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- Figure 40: Pub brand usage, by target groups, February 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
Consumer – Frequency of Visiting a Pub
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- Key points
- Six in ten adults eat in a pub at least once every three months
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- Figure 41: Frequency of visiting a pub for a meal or for a drink, February 2013
- Loyalty card trends
- Pub visits for a meal have remained relatively stable
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- Figure 42: Frequency of visiting a pub for a meal, 2010, 2012 and 2013
- Men and those with no children in the household are the most frequent pub diners
Consumer – Pub Enticements
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- Key points
- Traditional pub features sway four in ten consumers
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- Figure 43: Pub enticements, February 2013
- Comfortable seating and all-day dining options can drive off-peak trade
- Theme nights appeal to young pub visitors…
- …whilst meet the brewer/chef events appeal to older age groups
- Varied events as footfall drivers
- Pub concepts
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- Figure 44: Pub drink enticements, February 2013
- Secret supper clubs appeal to women and high earners
- Pop-up bars appeal to young urbanites
- Drinks paddles appeal to Pre-/No Family consumers and Wealthy Achievers
Consumer – Attitudes towards Pub Catering
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- Key points
- Opportunities and dangers of discounting versus menu innovation
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- Figure 45: Attitudes towards pub catering, February 2013
- Reinvigorating consumers’ willingness to spend
- Menu innovation competitions can engage younger diners
- Threat from in-home meal deals (eg M&S Dine In For £10) shows significant regional bias
- Pub restaurant market is becoming increasingly polarised
- Short versus long menus
- The power of the specials board
- Brands versus independents
- Carveries also appeal to value seekers
- Loyalty cards
Consumer – Attitudes towards Pub Snacks
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- Key points
- A fifth of pub diners think snacks are a quality cue for the rest of the menu
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- Figure 46: Attitudes towards pub snacks, February 2013
- Increasing visibility to drive snack sales
- When crisps and nuts are simply not enough
- Adventurous snacks and sides present a key upselling opportunity
- Potential to grab market share from coffee shops
- Perceptions of freshness limit appeal of baked goods
- Flavour innovation can drive interest
- Enhancing quality credentials in coffee
- Widening the use of dessert menus
Appendix – Market Size and Forecast
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- Figure 47: Best- and worst-case forecasts for the UK pub catering market, by value, 2012-17
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Appendix – Brand Research
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- Figure 48: Brand usage, February 2013
- Figure 49: Brand commitment, February 2013
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- Figure 50: Brand momentum, February 2013
- Figure 51: Brand diversity, February 2013
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- Figure 52: Brand satisfaction, February 2013
- Figure 53: Brand recommendation, February 2013
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- Figure 54: Brand attitude, February 2013
- Figure 55: Brand image – macro image, February 2013
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- Figure 56: Brand image – micro image, February 2013
- Figure 57: Profile of target groups, by demographics, February 2013
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- Figure 58: Psychographic segmentation, by target groups, February 2013
- Figure 59: Brand usage, by target groups, February 2013
- Brand index
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- Figure 60: Brand index, February 2013
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Appendix – Consumer – Frequency of Visiting a Pub
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- Figure 61: Frequency of visiting a pub for a meal, February 2013
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- Figure 62: Frequency of visiting a pub for a meal, by demographics, February 2013
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Appendix – Consumer – Pub Enticements
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- Figure 63: Pub enticements, February 2013
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- Figure 64: Most popular pub enticements, by demographics, February 2013
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- Figure 65: Next most popular pub enticements, by demographics, February 2013
- Pub concepts
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- Figure 66: Selected pub drink enticements, February 2013
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- Figure 67: Selected pub drink enticements, by demographics, February 2013
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Appendix – Consumer – Attitudes towards Pub Catering
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- Figure 68: Attitudes towards pub catering, February 2013
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- Figure 69: Most popular attitudes towards pub catering, by demographics, February 2013
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- Figure 70: Next most popular attitudes towards pub catering, by demographics, February 2013
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- Figure 71: Attitudes towards pub catering, by frequency of visiting a pub for a meal, February 2013
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- Figure 72: Attitudes towards pub catering, by most popular attitudes towards pub catering, February 2013
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- Figure 73: Attitudes towards pub catering, by next most popular attitudes towards pub catering, February 2013
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- Figure 74: Pub enticements, by most popular attitudes towards pub catering, February 2013
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- Figure 75: Pub enticements, by next most popular attitudes towards pub catering, February 2013
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- Figure 76: Pub drink enticements, by most popular attitudes towards pub catering, February 2013
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- Figure 77: Pub drink enticements, by next most popular attitudes towards pub catering, February 2013
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- Figure 78: Attitudes towards pub snacks, by most popular attitudes towards pub catering, February 2013
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- Figure 79: Attitudes towards pub snacks, by next most popular attitudes towards pub catering, February 2013
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Appendix – Consumer – Attitudes towards Pub Snacks
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- Figure 80: Attitudes towards pub snacks, February 2013
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- Figure 81: Most popular attitudes towards pub snacks, by demographics, February 2013
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- Figure 82: Next most popular attitudes towards pub snacks, by demographics, February 2013
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- Figure 83: Other attitudes towards pub snacks, by demographics, February 2013
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- Figure 84: Attitudes towards pub snacks, by frequency of visiting a pub for a meal, February 2013
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- Figure 85: Attitudes towards pub snacks, by most popular attitudes towards pub snacks, February 2013
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- Figure 86: Attitudes towards pub snacks, by next most popular attitudes towards pub snacks, February 2013
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- Figure 87: Attitudes towards pub snacks, by other attitudes towards pub snacks, February 2013
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- Figure 88: Pub enticements, by most popular attitudes towards pub snacks, February 2013
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- Figure 89: Pub enticements, by next most popular attitudes towards pub snacks, February 2013
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- Figure 90: Pub enticements, by other attitudes towards pub snacks, February 2013
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- Figure 91: Pub drink enticements, by most popular attitudes towards pub snacks, February 2013
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- Figure 92: Pub drink enticements, by next most popular attitudes towards pub snacks, February 2013
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- Figure 93: Pub drink enticements, by other attitudes towards pub snacks, February 2013
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