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Pub Catering - UK - May 2013

INTRODUCTION
Definition
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: Pub catering market size and forecast – fan chart, 2007-17
Market factors
Companies, brands and innovation
Companies and products
Figure 2: Key pub/pub restaurant brands, by outlet numbers, 2012 and 2013
Brand research
Figure 3: Pub brand personality – micro image, February 2013
Who’s innovating?
The consumer
Frequency of visiting a pub
Figure 4: Frequency of visiting a pub for a meal or for a drink, February 2013
Pub enticements
Figure 5: Pub enticements, February 2013
Figure 6: Pub drink enticements, February 2013
Attitudes towards pub catering
Figure 7: Attitudes towards pub catering, February 2013
Attitudes towards pub snacks
Figure 8: Attitudes towards pub snacks, February 2013
What we think
ISSUES IN THE MARKET
How can menu innovation help operators reinvigorate consumers’ willingness to spend?
What steps can operators take to foster word of mouth recommendations?
How can operators create specific reasons to visit to encourage more regular usage among diners?
What role can snacks play in driving quality perceptions of pub food?
TREND APPLICATION
Speciality ranges could help bolster brand awareness
‘Gamifying’ snack choices
Opportunities of automation and artisan products
MARKET DRIVERS
Key points
Little improvement in consumer confidence in 2013
Figure 9: GfK NOP Consumer Confidence Index, monthly, January 2007 – April 2013
Figure 10: Selected consumer spending priorities (after bills), April 2010 – April 2013
The horse meat scandal
Tailored concepts to meet the growth in different lifestages
Figure 11: Forecast adult population trends, by lifestage, 2007-17
COMPETITIVE CONTEXT
Key points
In-home
Classics with a twist
The search for stand-out
Out of home
Figure 12: Restaurants visited in the last three months, to eat in (excluding takeaways), April 2012
WHO’S INNOVATING
Key points
New premium pub concepts
Tackling takeaways head on
Menu trends
Sharing platters
Large plates
Junk food fashion
Innovation outlets
Digital technology opportunities
MARKET SIZE AND FORECAST
Key points
Pubs are still in decline but food sales are holding their own
Figure 13: Pub catering market size and forecast, 2007-17
Figure 14: Pub catering market size and forecast – fan chart, 2007-17
 FORECAST METHODOLOGY
COMPANIES AND PRODUCTS
Key points
Overview
Figure 15: Selected leading pub operators, by outlet numbers, 2012 and 2013
Focus on gaining market share in the face of a contracting marketplace
Figure 16: Number of UK pubs, 1980-2012
 COMPANY PROFILES
Geronimo Inns
Financial data
Figure 17: Key financial data for Geronimo Inns Plc, 2010-12
Recent developments
Greene King
Financial data
Figure 18: Key financial data for Greene King plc, 2008-12
Figure 19: Revenue, by segment for Greene King plc, 2011-12
Recent developments
JD Wetherspoon
Financial data
Figure 20: Key financial data for JD Wetherspoon plc, 2008-12
Recent developments
Mitchells & Butlers
Financial data
Figure 21: Key financial data for Mitchells & Butlers plc, 2008-12
Recent developments
Punch Taverns
Financial data
Figure 22: Key financial data for Punch Taverns plc, 2011-12
Figure 23: Revenue, by segment for Punch Taverns plc, 2011-12
Recent developments
Spirit Pub Company
Financial data
Figure 24: Key financial data for Spirit Pub Company, 2010-13
Figure 25: Revenue, by segment for Spirit Pub Company, 2011-12
Recent developments
Stonegate Pub Company
Financial data
Figure 26: Key financial data for Stonegate Pub Company LTD, 2011
Recent developments
Whitbread
Financial data
Figure 27: Key financial data for Whitbread Plc, 2008-12
Recent developments
BRAND RESEARCH
Brand map
Figure 28: Attitudes towards and usage of brands in the pub sector, February 2013
Correspondence analysis
Brand attitudes
Figure 29: Attitudes by pub brand, February 2013
Brand personality
Figure 30: Pub brand personality – macro image, February 2013
Figure 31: Pub brand personality – micro image, February 2013
Brand experience
Figure 32: Pub brand usage, February 2013
Figure 33: Satisfaction with various pub brands, February 2013
Figure 34: Consideration of pub brands, February 2013
Figure 35: Consumer perceptions of current pub brand performance, February 2013
Figure 36: Pub brand recommendation – Net Promoter Score, February 2013
Brand index
Figure 37: Pub brand index, February 2013
Figure 38: Pub brand index vs. recommendation, February 2013
Target group analysis
Figure 39: Target groups, February 2013
Figure 40: Pub brand usage, by target groups, February 2013
Group One – Conformists
Group Two – Simply the Best
Group Three – Shelf Stalkers
Group Four – Habitual Shoppers
Group Five – Individualists
CONSUMER – FREQUENCY OF VISITING A PUB
Key points
Six in ten adults eat in a pub at least once every three months
Figure 41: Frequency of visiting a pub for a meal or for a drink, February 2013
Loyalty card trends
Pub visits for a meal have remained relatively stable
Figure 42: Frequency of visiting a pub for a meal, 2010, 2012 and 2013
Men and those with no children in the household are the most frequent pub diners
CONSUMER – PUB ENTICEMENTS
Key points
Traditional pub features sway four in ten consumers
Figure 43: Pub enticements, February 2013
Comfortable seating and all-day dining options can drive off-peak trade
Theme nights appeal to young pub visitors…
…whilst meet the brewer/chef events appeal to older age groups
Varied events as footfall drivers
Pub concepts
Figure 44: Pub drink enticements, February 2013
Secret supper clubs appeal to women and high earners
Pop-up bars appeal to young urbanites
Drinks paddles appeal to Pre-/No Family consumers and Wealthy Achievers
CONSUMER – ATTITUDES TOWARDS PUB CATERING
Key points
Opportunities and dangers of discounting versus menu innovation
Figure 45: Attitudes towards pub catering, February 2013
Reinvigorating consumers’ willingness to spend
Menu innovation competitions can engage younger diners
Threat from in-home meal deals (eg M&S Dine In For £10) shows significant regional bias
Pub restaurant market is becoming increasingly polarised
Short versus long menus
The power of the specials board
Brands versus independents
Carveries also appeal to value seekers
Loyalty cards
CONSUMER – ATTITUDES TOWARDS PUB SNACKS
Key points
A fifth of pub diners think snacks are a quality cue for the rest of the menu
Figure 46: Attitudes towards pub snacks, February 2013
Increasing visibility to drive snack sales
When crisps and nuts are simply not enough
Adventurous snacks and sides present a key upselling opportunity
Potential to grab market share from coffee shops
Perceptions of freshness limit appeal of baked goods
Flavour innovation can drive interest
Enhancing quality credentials in coffee
Widening the use of dessert menus
APPENDIX – MARKET SIZE AND FORECAST
Figure 47: Best- and worst-case forecasts for the UK pub catering market, by value, 2012-17
APPENDIX – BRAND RESEARCH
Figure 48: Brand usage, February 2013
Figure 49: Brand commitment, February 2013
Figure 50: Brand momentum, February 2013
Figure 51: Brand diversity, February 2013
Figure 52: Brand satisfaction, February 2013
Figure 53: Brand recommendation, February 2013
Figure 54: Brand attitude, February 2013
Figure 55: Brand image – macro image, February 2013
Figure 56: Brand image – micro image, February 2013
Figure 57: Profile of target groups, by demographics, February 2013
Figure 58: Psychographic segmentation, by target groups, February 2013
Figure 59: Brand usage, by target groups, February 2013
Brand index
Figure 60: Brand index, February 2013
APPENDIX – CONSUMER – FREQUENCY OF VISITING A PUB
Figure 61: Frequency of visiting a pub for a meal, February 2013
Figure 62: Frequency of visiting a pub for a meal, by demographics, February 2013
APPENDIX – CONSUMER – PUB ENTICEMENTS
Figure 63: Pub enticements, February 2013
Figure 64: Most popular pub enticements, by demographics, February 2013
Figure 65: Next most popular pub enticements, by demographics, February 2013
 PUB CONCEPTS
Figure 66: Selected pub drink enticements, February 2013
Figure 67: Selected pub drink enticements, by demographics, February 2013
APPENDIX – CONSUMER – ATTITUDES TOWARDS PUB CATERING
Figure 68: Attitudes towards pub catering, February 2013
Figure 69: Most popular attitudes towards pub catering, by demographics, February 2013
Figure 70: Next most popular attitudes towards pub catering, by demographics, February 2013
Figure 71: Attitudes towards pub catering, by frequency of visiting a pub for a meal, February 2013
Figure 72: Attitudes towards pub catering, by most popular attitudes towards pub catering, February 2013
Figure 73: Attitudes towards pub catering, by next most popular attitudes towards pub catering, February 2013
Figure 74: Pub enticements, by most popular attitudes towards pub catering, February 2013
Figure 75: Pub enticements, by next most popular attitudes towards pub catering, February 2013
Figure 76: Pub drink enticements, by most popular attitudes towards pub catering, February 2013
Figure 77: Pub drink enticements, by next most popular attitudes towards pub catering, February 2013
Figure 78: Attitudes towards pub snacks, by most popular attitudes towards pub catering, February 2013
Figure 79: Attitudes towards pub snacks, by next most popular attitudes towards pub catering, February 2013
APPENDIX – CONSUMER – ATTITUDES TOWARDS PUB SNACKS
Figure 80: Attitudes towards pub snacks, February 2013
Figure 81: Most popular attitudes towards pub snacks, by demographics, February 2013
Figure 82: Next most popular attitudes towards pub snacks, by demographics, February 2013
Figure 83: Other attitudes towards pub snacks, by demographics, February 2013
Figure 84: Attitudes towards pub snacks, by frequency of visiting a pub for a meal, February 2013
Figure 85: Attitudes towards pub snacks, by most popular attitudes towards pub snacks, February 2013
Figure 86: Attitudes towards pub snacks, by next most popular attitudes towards pub snacks, February 2013
Figure 87: Attitudes towards pub snacks, by other attitudes towards pub snacks, February 2013
Figure 88: Pub enticements, by most popular attitudes towards pub snacks, February 2013
Figure 89: Pub enticements, by next most popular attitudes towards pub snacks, February 2013
Figure 90: Pub enticements, by other attitudes towards pub snacks, February 2013
Figure 91: Pub drink enticements, by most popular attitudes towards pub snacks, February 2013
Figure 92: Pub drink enticements, by next most popular attitudes towards pub snacks, February 2013
Figure 93: Pub drink enticements, by other attitudes towards pub snacks, February 2013

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