Table of Contents
Introduction
-
- Definition
- Report structure
- Methodology
- Abbreviations
Executive Summary
-
- Car retailing market
- Following a period of rapid growth, the passenger car market will see steady growth
-
- Figure 1: Car sales in China ('000 vehicles), 2007-12
- Automakers’ market share
- Drivers and barriers to growth in the passenger car market
- The forecast
- New car market
-
- Figure 2: Forecast – volume sales of new cars in China ('000 vehicles), 2007-17
- Used car market
-
- Figure 3: Forecast – volume sales of used cars in China ('000 vehicles), 2007-17
- Car retail channels
- The consumer
- Car parc continues to grow
- Brand and model of main car
- Plans to buy a car in the next year
- Resources used when buying a car
- Choice of channel when buying a car
- Important factors when buying a car
- Attitudes towards after-sales service and car finance
- Significant impact of policy on car retailing
- Changes in car retail models and new business development
- Room for improvement in after-sales services
Car Retailing Market
-
- Key points
- Car retailing market in China moves from rapid growth to steady growth
-
- Figure 4: Car sales in China ('000 vehicles), 2007-12
- Vehicle types
-
- Figure 5: Car sales in China, by vehicle category ('000 vehicles), 2007-12
- Automakers’ market share
- Shanghai GM leads the passenger car market
-
- Figure 6: Market share of top ten passenger car manufacturers, by passenger car sales, 2010-12
- German brands are strong, Japanese brands decline and Chinese self-owned brands experience slow growth
-
- Figure 7: Market share of passenger car market in China, by car making nation, 2010-12
- Drivers of growth in the passenger car market
- Sustained economic growth in China
- The automotive industry is a pillar of the national economy
- Income levels of urban and rural residents continue to rise
-
- Figure 8: Per capita net income and actual growth rate of urban and rural residents in China, 2008-12
- Urbanisation is an opportunity for auto industry growth
-
- Figure 9: Urban/rural population split, 2008-12
- Rapid spread of motorway network and rise of road trips
- Large room for growth in car parc in China
- More choices for consumers
- Car owners are trading up, and consumers without cars are eager to jump on the bandwagon
- Barriers to growth in the auto market
- Potential for excess production capacity
- Rising petrol prices and sharp increase in the cost of keeping a car
- Urban construction is slowing, and congestion and lack of parking in the city are becoming the norm
- Car exhaust emissions
- The forecast
- New car market
-
- Figure 10: Forecast – volume sales of new cars in China ('000 vehicles), 2007-17
- Used car market
-
- Figure 11: Forecast – volume sales of used cars in China ('000 vehicles), 2007-17
Car Retail Channels
-
- Key points
- Car retail channels overview
- The 4S dealership model
- Other retail formats
- Market trends
- Retail channels are moving into lower tier markets and further West in China
- Two opposite directions in which the 4S dealership model may develop
- Government regulation of car retailing
- Retail channels of major car manufacturers
- Dealership groups
- Top ten dealership groups
-
- Figure 12: Top ten China auto dealers, 2011
- Car dealership groups stock listings
-
- Figure 13: Overview of car dealership group stock listings
- Main dealership groups
- China Grand Automotive Service Co., Ltd.
- Pang Da Automobile Trade Co., Ltd.
- Lei Shing Hong
- Zhongsheng Group Holdings Limited
- China Yongda Automobiles Services Holdings Limited
The Consumer
-
- Key points
- Car parc continues to grow
-
- Figure 14: Individual car ownership status, January 2013
- Brand and model of main car
- Japanese and German cars are the most popular amongst consumers, whilst Volkswagen is the top brand
-
- Figure 15: Brand of the main car, January 2013
-
- Figure 16: Characteristics of car buyers of different brands of main car, by car brand, January 2013
-
- Figure 17: Model of the main car, January 2013
- Plans to buy a car in the next year
-
- Figure 18: Car ownership of the family and car purchase plan, January 2013
- Resources used when buying a car
- Growing role of online information
- Emergence of social media
-
- Figure 19: Resources used for last car bought, January 2013
- Choice of channel when buying a car
- 4S dealers are the main channel for car retail in China
-
- Figure 20: Channel of last car bought, January 2013
- Primary considerations in choosing a car dealer
-
- Figure 21: Important factors in choosing a car dealer, January 2013
- Attitudes towards after-sales service and car finance
-
- Figure 22: Attitudes towards buying a car and services, January 2013
The Impact Of Policy On Car Retailing
-
- Key points
- The major policies affecting the auto industry
- Automotive Industry Development Policy
- Automobile industry restructuring and revitalisation plan
- Main policies affecting car retailing
- Administration of Automobile Brand Sales Implementing Procedures
- What this means
Changes In Car Retail Models And New Business Development
-
- Key points
- Overstocked inventories and dealers exiting distribution networks in 2012
-
- Figure 23: Auto dealer inventory survey findings, inventory coefficient, by month, 2012
- Source of major issues in the car retail market
- Rapid imbalances in market supply and demand
- Over-concentrated distribution of dealers nationally
- Manufacturers’ and distributors' unequal relationship, passing on of risk
- The 4S dealership model is being challenged
-
- Figure 24: China's top 100 car dealers’ income structure, 2009-11
- Trends in car retailing models
-
- Figure 25: Channel of last car bought, January 2013
-
- Figure 26: Resources used for last car bought, January 2013
-
- Figure 27: Attitudes towards buying a car and services, January 2013
- New business development
-
- Figure 28: Attitudes towards buying a car and services, January 2013
- What this means
Room For Improvement In After-Sales Services
-
- Key points
- Impact and potential of after-sales services
-
- Figure 29: Important factors in choosing a car dealer, January 2013
-
- Figure 30: Sample survey of 4S dealership after-sales services, March 2013
- Price is a barrier to expanding share of after-sales services
-
- Figure 31: Attitudes towards buying a car and services, January 2013
- Possible divergence in the 4S dealership after-sales service model
-
- Figure 32: Attitudes towards buying a car and services, January 2013
-
- Figure 33: Attitudes towards buying a car and services, January 2013
- Other after-sales service models
- Auto finance
-
- Figure 34: Attitudes towards buying a car and services, January 2013
- What this means
Appendix – Car Ownership of the Family and Car Purchase Plan
-
-
- Figure 35: Car ownership of the family and car purchase plan, January 2013
- Figure 36: Car ownership of the family and car purchase plan, by demographics, January 2013
-
Appendix – Individual car Ownership Status
-
-
- Figure 37: Individual car ownership status, January 2013
- Figure 38: Individual car ownership status, by demographics, January 2013
-
Appendix – Brand and Model of the Main Car
-
-
- Figure 39: Brand and model of the main car, January 2013
- Figure 40: Brand and model of the main car, by individual car ownership status, January 2013
-
Appendix – Resources Used for Last Car Bought
-
-
- Figure 41: Resources used for last car bought, January 2013
- Figure 42: Resources used for last car bought, by individual car ownership status, January 2013
-
- Figure 43: Resources used for last car bought, by demographics, January 2013
-
Appendix – Channel of Last Car Bought
-
-
- Figure 44: Channel of last car bought, January 2013
- Figure 45: Channel of last car bought, by individual car ownership status, January 2013
-
Appendix – Important Factors in Choosing a Car Dealer
-
-
- Figure 46: Important factors in choosing a car dealer, January 2013
- Figure 47: Important factors in choosing a car dealer, by individual car ownership status, January 2013
-
Appendix – Attitudes towards Buying a Car and Services
-
-
- Figure 48: Attitudes towards buying a car and services, January 2013
- Figure 49: Attitudes towards purchasing/dealership, by demographics, January 2013
-
- Figure 50: Attitudes towards aftersales, by demographics, January 2013
- Figure 51: Attitudes towards car finance services, by demographics, January 2013
-
Back to top