"The automotive industry is one of the pillar industries of the national economy, and plays a pivotal role in China's economic development. However, with the withdrawal of an auto consumption stimulus plan and slow growth in total car sales for two consecutive years, is the automobile market’s golden age of growth over?”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Car Retailing Market
The Impact Of Policy On Car Retailing
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Car Retail Channels
Changes In Car Retail Models And New Business Development
Room For Improvement In After-Sales Services
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Car Ownership of the Family and Car Purchase Plan
Appendix – Individual car Ownership Status
Appendix – Brand and Model of the Main Car
Appendix – Resources Used for Last Car Bought
Appendix – Channel of Last Car Bought
Appendix – Important Factors in Choosing a Car Dealer
Appendix – Attitudes towards Buying a Car and Services
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How do government policy guidance and auto market policies affect the auto market and car retailing in China?
