Table of Contents
Introduction
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- Financial definitions
- Abbreviations
Executive Summary
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- Solid demand over Christmas
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- Figure 1: Retail sales value and volume growth, 2008-12
- Figure 2: How consumers feel about the state of their finances, 2009-13
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- Figure 3: The income squeeze, 2008-12
- Online growing strongly
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- Figure 4: Online sales by retail sector, 2012
- Multi-channel retailers outperform online
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- Figure 5: Leading retailers online sales growth, Christmas 2012
- Leading retailers over Christmas
- The consumer – what they bought
- The consumer – improving confidence
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- Figure 6: Christmas spending vs previous years, 2007-12
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- Figure 7: Attitudes to Christmas present buying, 2011, 2012
- Consumers buying online
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- Figure 8: Consumers who bought gifts online, Christmas 2007-12
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- Figure 9: Usage of online devices for Christmas gift shopping, 2012
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- Figure 10: Where consumers bought from online, Christmas 2012
- What we think
Issues in the Market
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- What do the successes have in common?
- And what about the food retailers?
- Do the failures have anything in common?
- Is this the end of retail failures?
- All those major businesses in administration – is this the beginning of the end of the high street?
- What are the prospects for 2013?
- And what are the lessons for Christmas 2013?
Trend Application
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- Trend: Slow it all down
- Trend: Sense of the Intense
- 2015 trend: Access Anything Anywhere
The Market – Christmas 2012
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- Key points
- Christmas 2012
- Demanding comparative
- Consumer confidence
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- Figure 11: How consumers feel about the state of their finances, 2009-13
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- Figure 12: How consumers feel about their financial prospects, 2009-13
- Retail sales
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- Figure 13: Retail sales value and volume growth 2008-12
- Income squeeze
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- Figure 14: The income squeeze, 2008-12
- 2013 and beyond
- Inflation
- Consumer attitudes
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- Figure 15: Food buying habits, Mar 2012- Dec 2012
The Market – Online
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- Key findings
- Online sales
- Online sales are also weighted to Christmas
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- Figure 16: Online share of monthly retail sales, 2007-12
- Online sales – store-based retailers lead the way
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- Figure 17: Online sales by retail sector, 2012
- Online share of sales varies by sector
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- Figure 18: Online share of sales by broad retail sector, 2012
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- Figure 19: Online share of retail sales by sector, 2012 and Dec 2012
- Retailers’ online sales over Christmas
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- Figure 20: Leading retailers’ online sales growth, Christmas 2012
- Multichannel the way forward
The Consumer – Gifts Bought at Christmas
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- Key points
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- Figure 21: Items bought as gifts, Christmas 2012, January 2013
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- Figure 22: Numbers of people buying particular gifts, Christmas 2010-12
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- Figure 23: Average age of purchasers of particular gifts, Christmas 2012
- The consumer – how much did people spend?
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- Figure 24: Amounts spent on Christmas presents, January 2013
- Total amount spent per category
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- Figure 25: Index of total amount spent by category, Christmas 2011, 2012
- Where next?
The Consumer – Evidence of Improving Consumer Confidence
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- Key points
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- Figure 26: Christmas spending vs previous years, 2007-12
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- Figure 27: Profile of people who spent more or less over Christmas 2012
- Consumer – Attitudes to gift buying
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- Figure 28: Attitudes to gift buying, January 2013
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- Figure 29: Attitudes to Christmas present buying, 2011, 2012
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- Figure 30: Profile of consumers with particular attitudes, Christmas 2012
The Consumer – Christmas Buying Online
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- Key points
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- Figure 31: Online shopping activities, January 2013
- Online buyers
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- Figure 32: Consumers who bought gifts online, Christmas 2007-12
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- Figure 33: Usage of online devices for Christmas gift shopping, 2012
- Mobile devices and shopping
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- Figure 34: Those who researched one retailer using another’s WiFi, Christmas 2012
- Mobiles and prices
- Where consumers shopped
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- Figure 35: Where consumers bought from online, Christmas 2012
- Where people shopped – consumer comments
The Consumer – Shopping for Christmas Food
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- Key points
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- Figure 36: Attitudes to buying food for Christmas, January 2013
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- Figure 37: Profile of those that changed their shopping habits, Christmas 2012
The Retailers – Performance over Christmas
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- Key points
- Overview
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- Figure 38: Sector performance, Year-on-year growth, Dec 2011 and Dec 2012
- Retail failures
- Clothing retailers
- Winners
- Losers
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- Figure 39: Clothing retailers: Christmas trading performance, 2012
- Department stores
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- Figure 40: Department stores: Christmas trading performance, 2012
- Food retailers
- Winners
- Losers
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- Figure 41: Food retailers: Christmas trading performance, 2012
- Other retailers
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- Figure 42: Miscellaneous non-food retailers: Christmas trading performance, 2012
Appendix – The Consumer – Gifts Bought at Christmas
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- Figure 43: Most popular items bought as gifts, by demographics, Christmas 2012, January 2013
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- Figure 44: Next most popular items bought as gifts, by demographics, Christmas 2012, January 2013
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- Figure 45: Other items bought as gifts, by demographics, Christmas 2012, January 2013
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- Figure 46: Least popular items bought as gifts, by demographics, Christmas 2012, January 2013
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- Figure 47: Average amounts spent on Christmas presents, by demographics, January 3012
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- Figure 48: Next average amounts spent on Christmas presents, by demographics, January 3012
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- Figure 49: Other average amounts spent on Christmas presents, by demographics, January 3012
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Appendix – The Consumer – Evidence of Improving Consumer Confidence
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- Figure 50: Christmas spending vs previous years, by demographics, January 2013
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- Figure 51: Most popular attitudes to gift buying, by demographics, January 2013
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- Figure 52: Next most popular attitudes to gift buying by demographics, January 2013
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Appendix – The Consumer – Christmas Buying Online
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- Figure 53: Online shopping activities – Looked for gift ideas, by demographics, January 2013
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- Figure 54: Online shopping activities – Bought from a retailer that only trades online, by demographics, January 2013
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- Figure 55: Online shopping activities – Compared prices, by demographics, January 2013
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- Figure 56: Online shopping activities – Bought a few gifts, by demographics, January 2013
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- Figure 57: Online shopping activities – Bought most gifts, by demographics, January 2013
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- Figure 58: Online shopping activities – Bought from an auction site, by demographics, January 2013
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- Figure 59: Online shopping activities – Obtained and used vouchers, by demographics, January 2013
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- Figure 60: Online shopping activities – Bought from a store’s website, by demographics, January 2013
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- Figure 61: Online shopping activities – Ordered for click & collect, Researched a shop using another shop’s WiFi, by demographics, January 2013
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- Figure 62: Online shopping activities – None of these, by demographics, January 2013
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Appendix – The Consumer – Shopping for Christmas Food
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- Figure 63: Most popular attitudes to buying food for Christmas by demographics, January 2013
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- Figure 64: Next most popular attitudes to buying food for Christmas by demographics, January 2013
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