Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK market for leisure centres and swimming pools, 2007-17
- Market factors
- Energy causes headaches for operators
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- Figure 2: Indexed trend in average price of fuels purchased by non-domestic consumers in the United Kingdom (excluding the Climate Change Levy), 2007-11
- Centre numbers on the rise despite budget pressures
- Public health fund: mirage or treasure at the end of a rainbow?
- Free sport does well as household budgets squeezed
- Mobile device ownership growth presents opportunities
- Companies, brands and innovation
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- Figure 3: Leading operators of leisure centres and swimming pools in UK, by number of sites, January 2013
- The consumer
- Two in five use leisure centres
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- Figure 4: Current usage of leisure centres and swimming pools, November 2012
- Visiting frequencies suggest further scope for expanding memberships
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- Figure 5: Frequency of usage of leisure centres and swimming pools, November 2012
- Swimming is the dominant activity
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- Figure 6: Activities done at leisure centres and swimming pools, November 2012
- Facilities and service main concerns for members
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- Figure 7: Attitudes towards leisure centres, by current usage of leisure centres and swimming pools, November 2012
- Membership flexibility holds greatest appeal
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- Figure 8: Attitudes towards potential new services and facilities, November 2012
- What we think
Issues in the Market
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- How can centres compete with the rise of the budget gym?
- How can centres reach out to new potential users?
- How can centres encourage more people to visit?
Trend Application
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- Trend: Experience Is All
- Trend: Green Technology
- 2015 Inspire Prediction: Access Anything, Anywhere
Market Drivers
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- Key points
- Energy issues to the fore
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- Figure 9: Average price of fuels purchased by non-domestic consumers in the United Kingdom (excluding the Climate Change Levy), 2007-11
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- Figure 10: CO2 emissions of leading leisure centre and swimming pool operators, 2010
- CRC scheme grabs operators’ attention
- Centre numbers on the rise again
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- Figure 11: Trends in the number of leisure centres and swimming pools in the UK, 2007-12
- Closures/investments
- Public health strategy shifts further in favour of physical activity
- Outdoor gym growth complements leisure centre provision
- Attitudes towards sport and exercise harden in tough economic times
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- Figure 12: Trends in agreement with selected lifestyle statements, 2007-12
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- Figure 13: Trends in sports/activities played or taken part in regularly, 2007-12
- Technology opens up new avenues for operators
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- Figure 14: Trends in broadband penetration, 2007-12
- Figure 15: Electronic products/services have at home, January and September 2012
- Economic factors weigh heavily on consumers
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- Figure 16: Trends in inflation and average weekly earnings, 2007-12
- Figure 17: Trends in UK consumer confidence, January 2010-December 2012
Who’s Innovating
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- Key points
- Digital initiatives to the fore
- Prescribing exercise to tackle diseases, illnesses and ailments
- Contractors expand into weight management
- Catch ’em young...
- ... and keep them when they get old
- Consulting with the community on price
Market Size and Forecast
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- Key points
- Market benefits from competitive pricing and summer of sport
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- Figure 18: UK market for leisure centres and swimming pools, 2007-17
- Forecast
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- Figure 19: UK leisure centres and swimming pools market size forecast, 2007-17
Segment Performance
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- Key points
- Most leisure centres do not have a swimming pool
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- Figure 20: Trends in numbers of leisure centres and swimming pools in the UK, by type, 2010-12
- Trusts look set to overhaul in-house operations
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- Figure 21: Leisure centres and swimming pools, by type of operator, 2010-12
- Ancillary revenues under pressure
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- Figure 22: Estimated revenue breakdown of leisure centres and swimming pools, 2012
Market Share
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- Key points
- Greenwich Leisure takes top spot by revenue
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- Figure 23: Leading operators of leisure centres and swimming pools, by turnover, January 2013
- Greenwich Leisure also largest operator by numbers of sites
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- Figure 24: Leading operators of leisure centres and swimming pools, by number of sites, January 2013
Companies and Products
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- Management contractors
- DCL (Holdings) Ltd
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- Figure 25: DC Leisure Management, clients and sites, January 2013
- Figure 26: DCL Holdings Ltd, key financial data, 2011-12
- Parkwood Leisure
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- Figure 27: Parkwood Leisure, clients and sites, January 2013
- Figure 28: Parkwood Leisure Ltd, key financial data, 2010-11
- Sport and Leisure Management Limited (SLM)
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- Figure 29: Sports and Leisure Management, clients and sites, January 2013
- Figure 30: Sports and Leisure Management Ltd, key financial data, 2011-12
- Serco Leisure
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- Figure 31: Serco Leisure Operating Ltd, clients and sites, January 2013
- Figure 32: Serco Leisure Ltd, key financial data, 2010-11
- Leisure Connection
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- Figure 33: Leisure Connection Ltd, clients and sites, January 2013
- Figure 34: Leisure Connection Ltd, key financial data, 2010-11
- Trusts and NPDOs
- Greenwich Leisure Ltd
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- Figure 35: Greenwich Leisure Ltd clients and sites, January 2013
- Figure 36: Greenwich Leisure Ltd, key financial data, 2010-11
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- Figure 37: Greenwich Leisure Ltd, incoming resources breakdown, 2010-11
- Fusion Lifestyle
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- Figure 38: Fusion Lifestyle, clients and sites, January 2013
- Figure 39: Fusion Lifestyle, key financial data, 2010-11
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- Figure 40: Fusion Lifestyle, revenue breakdown, 2010-11
- Edinburgh Leisure Ltd
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- Figure 41: Edinburgh Leisure sites, January 2013
- Figure 42: Edinburgh Leisure, key financial data, 2010-11
- Aquaterra Leisure
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- Figure 43: Aquaterra Leisure, clients and sites, January 2013
- Figure 44: Aquaterra Leisure, key financial data, 2010-11
Current Usage of Leisure Centres and Swimming Pools
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- Key points
- Two in five adults visit a leisure centre
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- Figure 45: Current usage of leisure centres and swimming pools, November 2012
- Leisure centre/swimming pool visitors and users
- Leisure centre/swimming pool members
- Pay-as-you-go leisure centre/swimming pool users
- Potential leisure centre/swimming pool users
- Non-users of leisure centres/swimming pools
Frequency of Usage of Leisure Centres and Swimming Pools
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- Key points
- More flexibility could increase membership appeal
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- Figure 46: Frequency of usage of leisure centres and swimming pools, November 2012
- Scope for part-members to upgrade?
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- Figure 47: Frequency of usage of leisure centres and swimming pools, by current usage of leisure centres and swimming pools, November 2012
Activities Done at Leisure Centres and Swimming Pools
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- Key points
- Swimming dominates leisure centre activities
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- Figure 48: Activities done at leisure centres and swimming pools, November 2012
- Pay-as-you-go users most likely to be (social) swimmers
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- Figure 49: Activities done at leisure centres and swimming pools, by current usage of leisure centres and swimming pools, November 2012
Attitudes Towards Leisure Centres and Swimming Pools
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- Key points
- Leisure centres still have some catching up to do
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- Figure 50: Attitudes towards leisure centres, November 2012
- Catering: could still do better
- Standard of facilities and service quality are issues for members
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- Figure 51: Attitudes towards leisure centres, by most popular current usage of leisure centres and swimming pools, November 2012
Interest in Potential New Services and Facilities
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- Key points
- Membership flexibility high on consumers’ list of priorities
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- Figure 52: Interest in potential new services and facilities, November 2012
- Round the clock opening appeals most to gym users
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- Figure 53: Interest in potential new services and facilities, by most popular activities done at leisure centres and swimming pools, November 2012
- Figure 54: Interest in potential new services and facilities, by next most popular activities done at leisure centres and swimming pools, November 2012
Appendix – Market Size and Forecast
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- Figure 55: UK leisure centres and swimming pools market size forecast scenarios, 2012-17
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Appendix – Current Usage of Leisure Centres and Swimming Pools
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- Figure 56: Most popular current usage of leisure centres and swimming pools, by demographics, November 2012
- Figure 57: Next most popular current usage of leisure centres and swimming pools, by demographics, November 2012
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Appendix – Frequency of Usage of Leisure Centres and Swimming Pools
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- Figure 58: Frequency of usage of leisure centres and swimming pools, by demographics, November 2012
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Appendix – Activities Done at Leisure Centres and Swimming Pools
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- Figure 59: Most popular activities done at leisure centres and swimming pools, by demographics, November 2012
- Figure 60: Next most popular activities done at leisure centres and swimming pools, by demographics, November 2012
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- Figure 61: Repertoire of activities done at leisure centres and swimming pools, by demographics, November 2012
- Figure 62: Activities done at leisure centres and swimming pools, by most popular activities done at leisure centres and swimming pools, November 2012
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- Figure 63: Activities done at leisure centres and swimming pools, by next most popular activities done at leisure centres and swimming pools, November 2012
- Figure 64: Activities done at leisure centres and swimming pools, by repertoire of activities done at leisure centres and swimming pools, November 2012
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- Figure 65: Activities done at leisure centres and swimming pools, by most popular frequency of usage of leisure centres and swimming pools, November 2012
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Appendix – Attitudes Towards Leisure Centres and Swimming Pools
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- Figure 66: Agreement with the statement ‘It’s becoming too expensive now to visit my local leisure centre/swimming pool’ and ‘My local leisure centre/swimming pool is too overcrowded’, by demographics, November 2012
- Figure 67: Agreement with the statement ‘Facilities at leisure centres are of a lesser standard than private health clubs’ and ‘I prefer to pay a bit more to use a private health club rather than my local leisure centre/swimming pool’, by demographics, November 2012
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- Figure 68: Attitudes towards leisure centres, by next most popular current usage of leisure centres and swimming pools, November 2012
- Figure 69: Attitudes towards leisure centres, by other current usage of leisure centres and swimming pools, November 2012
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- Figure 70: Attitudes towards leisure centres, by most popular activities done at leisure centres and swimming pools, November 2012
- Figure 71: Attitudes towards leisure centres, by next most popular activities done at leisure centres and swimming pools, November 2012
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Appendix – Interest in Potential New Services and Facilities
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- Figure 72: Most popular interest in potential new services and facilities, by demographics, November 2012
- Figure 73: Next most popular interest in potential new services and facilities, by demographics, November 2012
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- Figure 74: Interest in potential new services and facilities, by next most popular current usage of leisure centres and swimming pools, November 2012
- Figure 75: Interest in potential new services and facilities, by other current usage of leisure centres and swimming pools, November 2012
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- Figure 76: Interest in potential new services and facilities, by frequency of usage of leisure centres and swimming pools, November 2012
- Figure 77: Interest in potential new services and facilities, by most popular attitudes towards leisure centres, November 2012
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- Figure 78: Interest in potential new services and facilities, by next most popular attitudes towards leisure centres, November 2012
- Figure 79: Interest in potential new services and facilities, by most popular attitudes towards potential new services and facilities, November 2012
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- Figure 80: Interest in potential new services and facilities, by next most popular attitudes towards potential new services and facilities, November 2012
- Figure 81: Interest in potential new services and facilities, by other attitudes towards potential new services and facilities, November 2012
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