Author: Mintel Group Ltd.
Last saved by: HTTP server

Leisure Centres and Swimming Pools - UK - Jan 2013

INTRODUCTION
Definition
Abbreviations
EXECUTIVE SUMMARY
The market
Figure 1: UK market for leisure centres and swimming pools, 2007-17
Market factors
Energy causes headaches for operators
Figure 2: Indexed trend in average price of fuels purchased by non-domestic consumers in the United Kingdom (excluding the Climate Change Levy), 2007-11
Centre numbers on the rise despite budget pressures
Public health fund: mirage or treasure at the end of a rainbow?
Free sport does well as household budgets squeezed
Mobile device ownership growth presents opportunities
Companies, brands and innovation
Figure 3: Leading operators of leisure centres and swimming pools in UK, by number of sites, January 2013
The consumer
Two in five use leisure centres
Figure 4: Current usage of leisure centres and swimming pools, November 2012
Visiting frequencies suggest further scope for expanding memberships
Figure 5: Frequency of usage of leisure centres and swimming pools, November 2012
Swimming is the dominant activity
Figure 6: Activities done at leisure centres and swimming pools, November 2012
Facilities and service main concerns for members
Figure 7: Attitudes towards leisure centres, by current usage of leisure centres and swimming pools, November 2012
Membership flexibility holds greatest appeal
Figure 8: Attitudes towards potential new services and facilities, November 2012
What we think
ISSUES IN THE MARKET
How can centres compete with the rise of the budget gym?
How can centres reach out to new potential users?
How can centres encourage more people to visit?
TREND APPLICATION
Trend: Experience Is All
Trend: Green Technology
2015 Inspire Prediction: Access Anything, Anywhere
MARKET DRIVERS
Key points
Energy issues to the fore
Figure 9: Average price of fuels purchased by non-domestic consumers in the United Kingdom (excluding the Climate Change Levy), 2007-11
Figure 10: CO2 emissions of leading leisure centre and swimming pool operators, 2010
CRC scheme grabs operators’ attention
Centre numbers on the rise again
Figure 11: Trends in the number of leisure centres and swimming pools in the UK, 2007-12
Closures/investments
Public health strategy shifts further in favour of physical activity
Outdoor gym growth complements leisure centre provision
Attitudes towards sport and exercise harden in tough economic times
Figure 12: Trends in agreement with selected lifestyle statements, 2007-12
Figure 13: Trends in sports/activities played or taken part in regularly, 2007-12
Technology opens up new avenues for operators
Figure 14: Trends in broadband penetration, 2007-12
Figure 15: Electronic products/services have at home, January and September 2012
Economic factors weigh heavily on consumers
Figure 16: Trends in inflation and average weekly earnings, 2007-12
Figure 17: Trends in UK consumer confidence, January 2010-December 2012
WHO’S INNOVATING
Key points
Digital initiatives to the fore
Prescribing exercise to tackle diseases, illnesses and ailments
Contractors expand into weight management
Catch ’em young...
... and keep them when they get old
Consulting with the community on price
MARKET SIZE AND FORECAST
Key points
Market benefits from competitive pricing and summer of sport
Figure 18: UK market for leisure centres and swimming pools, 2007-17
Forecast
Figure 19: UK leisure centres and swimming pools market size forecast, 2007-17
SEGMENT PERFORMANCE
Key points
Most leisure centres do not have a swimming pool
Figure 20: Trends in numbers of leisure centres and swimming pools in the UK, by type, 2010-12
Trusts look set to overhaul in-house operations
Figure 21: Leisure centres and swimming pools, by type of operator, 2010-12
Ancillary revenues under pressure
Figure 22: Estimated revenue breakdown of leisure centres and swimming pools, 2012
MARKET SHARE
Key points
Greenwich Leisure takes top spot by revenue
Figure 23: Leading operators of leisure centres and swimming pools, by turnover, January 2013
Greenwich Leisure also largest operator by numbers of sites
Figure 24: Leading operators of leisure centres and swimming pools, by number of sites, January 2013
COMPANIES AND PRODUCTS
 MANAGEMENT CONTRACTORS
DCL (Holdings) Ltd
Figure 25: DC Leisure Management, clients and sites, January 2013
Figure 26: DCL Holdings Ltd, key financial data, 2011-12
Parkwood Leisure
Figure 27: Parkwood Leisure, clients and sites, January 2013
Figure 28: Parkwood Leisure Ltd, key financial data, 2010-11
Sport and Leisure Management Limited (SLM)
Figure 29: Sports and Leisure Management, clients and sites, January 2013
Figure 30: Sports and Leisure Management Ltd, key financial data, 2011-12
Serco Leisure
Figure 31: Serco Leisure Operating Ltd, clients and sites, January 2013
Figure 32: Serco Leisure Ltd, key financial data, 2010-11
Leisure Connection
Figure 33: Leisure Connection Ltd, clients and sites, January 2013
Figure 34: Leisure Connection Ltd, key financial data, 2010-11
 TRUSTS AND NPDOS
Greenwich Leisure Ltd
Figure 35: Greenwich Leisure Ltd clients and sites, January 2013
Figure 36: Greenwich Leisure Ltd, key financial data, 2010-11
Figure 37: Greenwich Leisure Ltd, incoming resources breakdown, 2010-11
Fusion Lifestyle
Figure 38: Fusion Lifestyle, clients and sites, January 2013
Figure 39: Fusion Lifestyle, key financial data, 2010-11
Figure 40: Fusion Lifestyle, revenue breakdown, 2010-11
Edinburgh Leisure Ltd
Figure 41: Edinburgh Leisure sites, January 2013
Figure 42: Edinburgh Leisure, key financial data, 2010-11
Aquaterra Leisure
Figure 43: Aquaterra Leisure, clients and sites, January 2013
Figure 44: Aquaterra Leisure, key financial data, 2010-11
CURRENT USAGE OF LEISURE CENTRES AND SWIMMING POOLS
Key points
Two in five adults visit a leisure centre
Figure 45: Current usage of leisure centres and swimming pools, November 2012
Leisure centre/swimming pool visitors and users
Leisure centre/swimming pool members
Pay-as-you-go leisure centre/swimming pool users
Potential leisure centre/swimming pool users
Non-users of leisure centres/swimming pools
FREQUENCY OF USAGE OF LEISURE CENTRES AND SWIMMING POOLS
Key points
More flexibility could increase membership appeal
Figure 46: Frequency of usage of leisure centres and swimming pools, November 2012
Scope for part-members to upgrade?
Figure 47: Frequency of usage of leisure centres and swimming pools, by current usage of leisure centres and swimming pools, November 2012
ACTIVITIES DONE AT LEISURE CENTRES AND SWIMMING POOLS
Key points
Swimming dominates leisure centre activities
Figure 48: Activities done at leisure centres and swimming pools, November 2012
Pay-as-you-go users most likely to be (social) swimmers
Figure 49: Activities done at leisure centres and swimming pools, by current usage of leisure centres and swimming pools, November 2012
ATTITUDES TOWARDS LEISURE CENTRES AND SWIMMING POOLS
Key points
Leisure centres still have some catching up to do
Figure 50: Attitudes towards leisure centres, November 2012
Catering: could still do better
Standard of facilities and service quality are issues for members
Figure 51: Attitudes towards leisure centres, by most popular current usage of leisure centres and swimming pools, November 2012
INTEREST IN POTENTIAL NEW SERVICES AND FACILITIES
Key points
Membership flexibility high on consumers’ list of priorities
Figure 52: Interest in potential new services and facilities, November 2012
Round the clock opening appeals most to gym users
Figure 53: Interest in potential new services and facilities, by most popular activities done at leisure centres and swimming pools, November 2012
Figure 54: Interest in potential new services and facilities, by next most popular activities done at leisure centres and swimming pools, November 2012
APPENDIX – MARKET SIZE AND FORECAST
Figure 55: UK leisure centres and swimming pools market size forecast scenarios, 2012-17
APPENDIX – CURRENT USAGE OF LEISURE CENTRES AND SWIMMING POOLS
Figure 56: Most popular current usage of leisure centres and swimming pools, by demographics, November 2012
Figure 57: Next most popular current usage of leisure centres and swimming pools, by demographics, November 2012
APPENDIX – FREQUENCY OF USAGE OF LEISURE CENTRES AND SWIMMING POOLS
Figure 58: Frequency of usage of leisure centres and swimming pools, by demographics, November 2012
APPENDIX – ACTIVITIES DONE AT LEISURE CENTRES AND SWIMMING POOLS
Figure 59: Most popular activities done at leisure centres and swimming pools, by demographics, November 2012
Figure 60: Next most popular activities done at leisure centres and swimming pools, by demographics, November 2012
Figure 61: Repertoire of activities done at leisure centres and swimming pools, by demographics, November 2012
Figure 62: Activities done at leisure centres and swimming pools, by most popular activities done at leisure centres and swimming pools, November 2012
Figure 63: Activities done at leisure centres and swimming pools, by next most popular activities done at leisure centres and swimming pools, November 2012
Figure 64: Activities done at leisure centres and swimming pools, by repertoire of activities done at leisure centres and swimming pools, November 2012
Figure 65: Activities done at leisure centres and swimming pools, by most popular frequency of usage of leisure centres and swimming pools, November 2012
APPENDIX – ATTITUDES TOWARDS LEISURE CENTRES AND SWIMMING POOLS
Figure 66: Agreement with the statement ‘It’s becoming too expensive now to visit my local leisure centre/swimming pool’ and ‘My local leisure centre/swimming pool is too overcrowded’, by demographics, November 2012
Figure 67: Agreement with the statement ‘Facilities at leisure centres are of a lesser standard than private health clubs’ and ‘I prefer to pay a bit more to use a private health club rather than my local leisure centre/swimming pool’, by demographics, November 2012
Figure 68: Attitudes towards leisure centres, by next most popular current usage of leisure centres and swimming pools, November 2012
Figure 69: Attitudes towards leisure centres, by other current usage of leisure centres and swimming pools, November 2012
Figure 70: Attitudes towards leisure centres, by most popular activities done at leisure centres and swimming pools, November 2012
Figure 71: Attitudes towards leisure centres, by next most popular activities done at leisure centres and swimming pools, November 2012
APPENDIX – INTEREST IN POTENTIAL NEW SERVICES AND FACILITIES
Figure 72: Most popular interest in potential new services and facilities, by demographics, November 2012
Figure 73: Next most popular interest in potential new services and facilities, by demographics, November 2012
Figure 74: Interest in potential new services and facilities, by next most popular current usage of leisure centres and swimming pools, November 2012
Figure 75: Interest in potential new services and facilities, by other current usage of leisure centres and swimming pools, November 2012
Figure 76: Interest in potential new services and facilities, by frequency of usage of leisure centres and swimming pools, November 2012
Figure 77: Interest in potential new services and facilities, by most popular attitudes towards leisure centres, November 2012
Figure 78: Interest in potential new services and facilities, by next most popular attitudes towards leisure centres, November 2012
Figure 79: Interest in potential new services and facilities, by most popular attitudes towards potential new services and facilities, November 2012
Figure 80: Interest in potential new services and facilities, by next most popular attitudes towards potential new services and facilities, November 2012
Figure 81: Interest in potential new services and facilities, by other attitudes towards potential new services and facilities, November 2012

This report is supplied in accordance with Mintel's terms and conditions.  
© Mintel Group Ltd.