Table of Contents
Introduction
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- Report structure
Executive Summary
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- The market
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- Figure 1: Make-up and colour cosmetics market value in local currency, 2004-12
- The forecast
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- Figure 2: Forecast for China’s make-up and colour cosmetics market, by value, 2007-17
- Market segmentation
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- Figure 3: Make-up and colour cosmetics market segmentation, by value, 2004-12
- Companies
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- Figure 4: Company market share, by value, 2009-11
- L’Oréal
- Carslan
- Shiseido
- Local companies – Suhu China Group, Hangzhou Mao Geping Make-up Co and Beauty China Holdings Limited
- Issues in the market
- Drivers and barriers to make-up usage in China
- Make-up with skincare functions is the way to go
- Brand loyalty is a real challenge
- High-end segment has greater growth potential
Drivers and Barriers to Make-up Usage in China
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- Issues at a glance
- A history of colour cosmetics in China
- The underlying drivers for Chinese women to wear make-up
- China’s make-up and colour cosmetics market has great potential
- China’s GDP growth and increasing personal income increase expenditure on make-up and colour cosmetics products
- Education contributes to the increasing usage of make-up and colour cosmetics products
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- Figure 5: Agreement with statement “Make-up and colour cosmetics are considered a daily essential/necessity for me”, by monthly personal income and education level, May 2012
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- Figure 6: Percentage of the value of the primary, secondary and tertiary industry in China, 2006-10
- The influence of Western, Korean and Japanese make-up cultures
- The emerging middle class also contribute to the blooming make-up market
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- Figure 7: Discretionary spending on clothing, jewellery, beauty and personal care, April 2012
- Make-up and colour cosmetics products linked to emotional needs
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- Figure 8: Attitudes towards make-up and colour cosmetics products, May 2012
- The underlying barriers for Chinese women to wear make-up
- Make-up and colour cosmetics are used minimally and not commonly
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- Figure 9: Agreement with statement “Make-up and colour cosmetics are considered a daily essential/necessity for me”, May 2012
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- Figure 10: Attitudes towards make-up and colour cosmetics statements, May 2012
- The future trend for make-up and colour cosmetics brands
- What it means?
Make-up With Skincare Functions is the Way to Go
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- Issues at a glance
- Effectiveness and functionalities of ingredients a top consideration factor
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- Figure 11: Three most important factors when purchasing make-up and colour cosmetics products, May 2012
- Significant gaps exist between demands and supply
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- Figure 12: Most important product functions when purchasing make-up and colour cosmetics products, May 2012
- Figure 13: Top eight claims on make-up and colour cosmetics products development in China, 2008-11
- All-natural and natural ingredients are clear favourites mainly due to safety issues
- Safety issues in make-up and colour cosmetics products are not emphasised enough
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- Figure 14: Three most important factors when purchasing make-up and colour cosmetics products, May 2012
- Cosmetics and cosmetic ingredient law
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- Figure 15: Cosmetics and Cosmetic Ingredient Law
- Requirements of ingredients in cosmetics
- Ingredient labelling increases product transparency
- Naturalness is in demand as chemical ingredients are a concern for product safety
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- Figure 16: Agreement with statement “I've become more interested in the ingredients in my make-up products”, May 2012
- Figure 17: Expected all-natural ingredients and natural ingredients product functions when purchasing make-up and colour cosmetics products, May 2012
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- Figure 18: Agreement with statement “I prefer to buy all-natural haircare products”, February 2012
- Skin type and problems contribute to demand for all-natural and natural ingredients
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- Figure 19: Types of skin problems/irritation currently experienced, May 2012
- Air and water pollution factors
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- Figure 20: Top ten cities with worst air pollution based on PM10* index, 2011
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- Figure 21: Using skincare to protect skin from the environment, by types of skin problems, May 2012
- Lifestyle factor
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- Figure 22: Reasons for purchasing skin and bodycare products, May 2012
- Skincare elements into make-up and colour cosmetics products can help remove psychological barriers
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- Figure 23: Agreement with statement “I care more about skincare products (such as moisturisers) than make-up”, May 2012
- Figure 24: Frequency of using make-up and colour cosmetics products, May 2012
- Increasing chemical-free claims of make-up and colour cosmetics
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- Figure 25: Make-up and colour cosmetics products launched with various chemical-free claims, 2008-11
- Natural products and products associated with nature
- Pure natural mineral make-up boom
- Chinese herbs inspire make-up and colour cosmetics products
- Food inspiration into make-up and colour cosmetics products
- Anti-ageing and suitable for sensitive skin/skin allergies
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- Figure 26: Anti-ageing and sensitive skin product functions claims when purchasing make-up and colour cosmetics products, May 2012
- Figure 27: Dermatologically tested, ophthalmologically tested, allergy-tested, anti-ageing, firming and reduces fine lines/wrinkles claims on make-up and colour cosmetics products development in China, 2008-11
- Products for anti-ageing
- Products for sensitive skin
- Multifunctional products have potential widespread appeal
- BB cream
- What it means?
Brand Loyalty is a Real Challenge
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- Issues at a glance
- Brand loyalty is low
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- Figure 28: Brand preferences in each of the make-up and colour cosmetics product categories, May 2012
- Figure 29: Repertoire of brands of make-up and colour products bought, June 2012
- Low brand loyalty ratio, indicates shifting sand for many brands
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- Figure 30: Brands of make-up and colour cosmetics products bought in the past 12 months and bought most often in the past 12 months, May 2012
- High brand similarities cause low loyalty
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- Figure 31: Attitudes towards make-up and colour cosmetics statements, May 2012
- Constant marketing stimulus contributes to high brand switch
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- Figure 32: Brand preferences in each of the make-up and colour cosmetics product categories, May 2012
- Needs-based brand positioning will enhance brand loyalty
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- Figure 33: Agreement with make-up and colour cosmetics statements, May 2012
- Brand portfolio via merging and acquisition (M&A) can lift brand loyalty and brand share
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- Figure 34: L’Oréal “pyramid of brands”
- Brand acquisitions for geographic expansion
- Differentiated marketing is the key for local companies to stand out
- What it means?
High-end Segment Has Greater Growth Potential
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- Issues at a glance
- Growing consumer affluence drives high-end make-up and colour cosmetics
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- Figure 35: Number of brands of make-up and colour cosmetics bought, by monthly personal income, May 2012
- Emerging middle class craze for luxury shopping spree
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- Figure 36: Discretionary spending, April 2012
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- Figure 37: Top five luxury items buying intention, by gender, April 2012
- Purchases in duty-free stores or overseas due to high taxes in China
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- Figure 38: Top five purchases of luxury items abroad, by gender, April 2012
- Cultivating affluent Chinese users through make-up and colour cosmetics specialty outlets
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- Figure 39: Agreement with statements “I am always looking for the latest release of make-up and colour cosmetics to stay ahead of the trend” and “I am very sensitive to the trends in the make-up market”, May 2012
- Beauty salons use elements of exclusivity to boost premium credentials and uniqueness
- Gifting to build a premium image and capture more new customers
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- Figure 40: Agreement with statement “Make-up and colour cosmetics products make a good gift”, May 2012
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- Figure 41: Brand preferences in each of the make-up and colour cosmetics product categories based on agreement with statement “I often buy a product because of its nice packaging in this category”, May 2012
- Figure 42: Various holidays celebrated by the Chinese
- To connect with affluent and tech-savvy consumers online
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- Figure 43: Technology ownership – household, April 2012
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- Figure 44: Online shopping, April 2012
- To create an image of luxury online
- What it means?
The Future of the Market
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- Figure 45: Forecast for China’s make-up and colour cosmetics market, by value, 2007-17
- Figure 46: Value sales for make-up and colour cosmetics, 2007-17
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- Figure 47: Value sales of make-up and colour cosmetics, by segment, 2007-17
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Appendix – Usage Frequency of Make-Up and Colour Cosmetics Products
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- Figure 48: Usage frequency of make-up and colour cosmetics products, May 2012
- Figure 49: Usage frequency of make-up and colour cosmetics products, May 2012
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- Figure 50: Most popular usage frequency of lip (this comprises colour/gloss and liners) products, by demographics, May 2012
- Figure 51: Next most popular usage frequency of lip (this comprises colour/gloss and liners) products, by demographics, May 2012
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- Figure 52: Most popular usage frequency of face (this comprises blushes, bronzers, concealers, foundation, powder and primers) products, by demographics, May 2012
- Figure 53: Next most popular usage frequency of face (this comprises blushes, bronzers, concealers, foundation, powder and primers) products, by demographics, May 2012
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- Figure 54: Most popular usage frequency of eye (this comprises brow, lash/mascaras, liner/pencils and shadow products) products, by demographics, May 2012
- Figure 55: Next most popular usage frequency of eye (this comprises brow, lash/mascaras, liner/pencils and shadow products) products, by demographics, May 2012
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- Figure 56: Most popular usage frequency of nail (this comprises nail polish/varnish) products, by demographics, May 2012
- Figure 57: Next most popular usage frequency of nail (this comprises nail polish/varnish) products, by demographics, May 2012
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- Figure 58: Most popular usage frequency of other make-up and colour cosmetics products, by demographics, May 2012
- Figure 59: Next most popular usage frequency of other make-up and colour cosmetics products, by demographics, May 2012
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Appendix – Brands of Make-Up and Colour Cosmetics Products Bought in the Past 12 Months
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- Figure 60: Brands of make-up and colour cosmetics products bought in the past 12 months, May 2012
- Figure 61: Most popular brands of make-up and colour cosmetics products bought in the past 12 months, by demographics, May 2012
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- Figure 62: Next most popular brands of make-up and colour cosmetics products bought in the past 12 months, by demographics, May 2012
- Figure 63: Other brands of make-up and colour cosmetics products bought in the past 12 months, by demographics, May 2012
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Appendix – Number of Brands Bought
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- Figure 64: Number of brands of make-up and colour cosmetics products bought in the past 12 months, June 2012
- Figure 65: Number of brands of make-up and colour cosmetics products bought in the past 12 months, by demographics, June 2012
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Appendix – Brands of Make-Up and Colour Cosmetics Products Bought Most Often
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- Figure 66: Brands of make-up and colour cosmetics products bought most often, May 2012
- Figure 67: Most popular brands of make-up and colour cosmetics products bought most often, by demographics, May 2012
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- Figure 68: Next most popular brands of make-up and colour cosmetics products bought most often, by demographics, May 2012
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Appendix – Brand Preferences in Each of The Make-Up and Colour Cosmetics Product Categories
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- Figure 69: Brand preferences in each of the eye (this comprises brow, lash/mascaras, liner/pencils and shadow products) product categories, May 2012
- Figure 70: Most popular brand preferences in each of the eye (this comprises brow, lash/mascaras, liner/pencils and shadow products) product categories, by demographics, May 2012
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- Figure 71: Next most popular brand preferences in each of the eye (this comprises brow, lash/mascaras, liner/pencils and shadow products) product categories, by demographics, May 2012
- Figure 72: Other brand preferences in each of the eye (this comprises brow, lash/mascaras, liner/pencils and shadow products) product categories, by demographics, May 2012
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- Figure 73: Brand preferences in each of the face (this comprises blushes, bronzers, concealers, foundation, powder and primers) product categories, May 2012
- Figure 74: Most popular brand preferences in each of the face (this comprises blushes, bronzers, concealers, foundation, powder and primers) product categories, by demographics, May 2012
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- Figure 75: Next most popular brand preferences in each of the face (this comprises blushes, bronzers, concealers, foundation, powder and primers) product categories, by demographics, May 2012
- Figure 76: Other brand preferences in each of the face (this comprises blushes, bronzers, concealers, foundation, powder and primers) product categories, by demographics, May 2012
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- Figure 77: Brand preferences in each of the lip (this comprises colour/gloss and liners) product categories, May 2012
- Figure 78: Most popular brand preferences in each of the lip (this comprises colour/gloss and liners) product categories, by demographics, May 2012
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- Figure 79: Next most popular brand preferences in each of the lip (this comprises colour/gloss and liners) product categories, by demographics, May 2012
- Figure 80: Other brand preferences in each of the lip (this comprises colour/gloss and liners) product categories, by demographics, May 2012
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- Figure 81: Brand preferences in each of the nail (this comprises nail polish/varnish) product categories, May 2012
- Figure 82: Most popular brand preferences in each of the nail (this comprises nail polish/varnish) product categories, by demographics, May 2012
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- Figure 83: Next most popular brand preferences in each of the nail (this comprises nail polish/varnish) product categories, by demographics, May 2012
- Figure 84: Other brand preferences in each of the nail (this comprises nail polish/varnish) product categories, by demographics, May 2012
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Appendix – Per-purchase Spending on Make-Up and Colour Cosmetics Products
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- Figure 85: Per-purchase spending on make-up and colour cosmetics products, May 2012
- Figure 86: Per-purchase spending on make-up and colour cosmetics products, May 2012
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- Figure 87: Per-purchase spending on eye (this comprises brow, lash/mascaras, liner/pencils and shadow products) products, by demographics, May 2012
- Figure 88: Per-purchase spending on face (this comprises blushes, bronzers, concealers, foundation, powder and primers) products, by demographics, May 2012
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- Figure 89: Per-purchase spending on lip (this comprises colour/gloss and liners) products, by demographics, May 2012
- Figure 90: Per-purchase spending on nail (this comprises nail polish/varnish) products, by demographics, May 2012
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Appendix – Top Three Consideration Factors When Purchasing Make-Up and Colour Cosmetics Products
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- Figure 91: Top three consideration factors when purchasing make-up and colour cosmetics products, May 2012
- Figure 92: Top rank consideration factors when purchasing make-up and colour cosmetics products, by demographics, May 2012
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- Figure 93: Second rank consideration factors when purchasing make-up and colour cosmetics products, by demographics, May 2012
- Figure 94: Most popular third rank consideration factors when purchasing make-up and colour cosmetics products, by demographics, May 2012
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- Figure 95: Next most popular third rank consideration factors when purchasing make-up and colour cosmetics products, by demographics, May 2012
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Appendix – Top Three Product Functions to Consider When Purchasing Make-Up and Colour Cosmetics Products
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- Figure 96: Top three product functions to consider when purchasing make-up and colour cosmetics products, May 2012
- Figure 97: Most popular top rank product functions to consider when purchasing make-up and colour cosmetics products, by demographics, May 2012
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- Figure 98: Next most popular top rank product functions to consider when purchasing make-up and colour cosmetics products, by demographics, May 2012
- Figure 99: Most popular second rank product functions to consider when purchasing make-up and colour cosmetics products, by demographics, May 2012
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- Figure 100: Next most popular second rank product functions to consider when purchasing make-up and colour cosmetics products, by demographics, May 2012
- Figure 101: Most popular third rank product functions to consider when purchasing make-up and colour cosmetics products, by demographics, May 2012
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- Figure 102: Next most popular third rank product functions to consider when purchasing make-up and colour cosmetics products, by demographics, May 2012
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Appendix – Location to Purchase Make-Up and Colour Cosmetics Products
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- Figure 103: Location to purchase make-up and colour cosmetics products, May 2012
- Figure 104: Most popular location to purchase make-up and colour cosmetics products, by demographics, May 2012
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- Figure 105: Next most popular location to purchase make-up and colour cosmetics products, by demographics, May 2012
- Figure 106: Other location to purchase make-up and colour cosmetics products, by demographics, May 2012
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Appendix – Attitude towards Make-Up and Colour Cosmetics Products
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- Figure 107: Attitude towards make-up and colour cosmetics products, May 2012
- Figure 108: Agreement with the statements ‘Make-up and colour cosmetics products can help me improve my appearance’ and ‘I care more about skincare products (such as moisturisers) than make-up’, by demographics, May 2012
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- Figure 109: Agreement with the statements ‘Make-up and colour cosmetics help to complement what I’m wearing’ and ‘Make-up and colour cosmetics products make a good gift’, by demographics, May 2012
- Figure 110: Agreement with the statements ‘I've become more interested in the ingredients in my make-up products’ and ‘I prefer to buy make-up and colour cosmetics products with specific functions’, by demographics, May 2012
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- Figure 111: Agreement with the statements ‘Make-up and colour cosmetics can help me attract attention of the opposite sex’ and ‘Make-up and colour cosmetics are considered a daily essential/necessity for me’, by demographics, May 2012
- Figure 112: Agreement with the statements ‘I express my individuality by wearing make-up’ and ‘I am always looking for the latest release of make-up and colour cosmetics to stay ahead of the trend’, by demographics, May 2012
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- Figure 113: Agreement with the statements ‘There is a big difference in quality between local and international make-up and colour cosmetics brands’ and ‘There are too many make-up and colour cosmetic brands and products and it is hard to make a good choice’, by demographics, May 2012
- Figure 114: Agreement with the statements ‘Trying to find the right make-up and colour cosmetics product is very difficult’ and ‘I am very sensitive to the trends in the make-up market’, by demographics, May 2012
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- Figure 115: Agreement with the statements ‘I tend to choose brands endorsed by celebrities’ and ‘I always look for promotions when buying make-up and colour cosmetics’, by demographics, May 2012
- Figure 116: Most popular attitude towards make-up and colour cosmetics products (any agree), by demographics, May 2012
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- Figure 117: Next most popular attitude towards make-up and colour cosmetics products (any agree), by demographics, May 2012
- Figure 118: Other attitude towards make-up and colour cosmetics products (any agree), by demographics, May 2012
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