“Make-up for women has a long history in China, tracing back to thousands of years ago. The traditional style of Chinese make-up for women is best exemplified in classic Beijing Opera, where both actors and actresses wear heavy make-up when they perform. However, since 1949, especially during the Cultural Revolution period between 1966 and 1976, make-up for women was condemned as decadent capitalism. It was not until 1978 when China ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
High-end Segment Has Greater Growth Potential
The Future of the Market
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Drivers and Barriers to Make-up Usage in China
Make-up With Skincare Functions is the Way to Go
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Loyalty is a Real Challenge
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Usage Frequency of Make-Up and Colour Cosmetics Products
Appendix – Brands of Make-Up and Colour Cosmetics Products Bought in the Past 12 Months
Appendix – Number of Brands Bought
Appendix – Brands of Make-Up and Colour Cosmetics Products Bought Most Often
Appendix – Brand Preferences in Each of The Make-Up and Colour Cosmetics Product Categories
Appendix – Per-purchase Spending on Make-Up and Colour Cosmetics Products
Appendix – Top Three Consideration Factors When Purchasing Make-Up and Colour Cosmetics Products
Appendix – Top Three Product Functions to Consider When Purchasing Make-Up and Colour Cosmetics Products
Appendix – Location to Purchase Make-Up and Colour Cosmetics Products
Appendix – Attitude towards Make-Up and Colour Cosmetics Products
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How do consumers transition from traditional make-up and colour cosmetics to Western, Korean and Japanese make-up and colour cosmetics application? How important is personal image and will cultural perceptions convert consumers to using Western, Korean and Japanese brands and products?
