“The spirits market in Brazil has seen mixed performances across different segments. While lower priced alcoholic beverages, such as cachaça, have seen volume retail sales fall, higher priced segments, like whiskey and vodka, are enjoying robust growth.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Cachaça Category, the Most Typically Brazilian Spirit, Poses Challenges and Opportunities
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
In the Wake of Economic Development, the Vodka Category has Strong Potential in Brazil
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
A New Kind of Consumer is Boosting the Whiskey Category in Brazil
Ready-to-drink Cocktails (RTDs) in Brazil are Ready for New Developments
Appendix – The Market
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumption of Spirits by Type
Appendix – Consumption of Spirits by Usage of Mixers
Appendix – Typical Consumption Occasions for Drinking Spirits
Appendix – Spirits Purchasing Channels
Appendix – Attitudes Toward Spirits
Appendix – GNPD Data
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How can the whiskey segment reinforce its premium image and what new consumption occasions can it mine to reach younger consumers?
