Report Summary
“Brazilians have been more careful when it comes to alcohol consumption, which has boosted the interest in beers with healthier attributes. Money-saving is another key factor that has made more than half of beer consumers change their drinking habits.”
– Laura Menegon – Food and Drink Analyst
Key issues covered in this Report
- How consumers perceive the beer category compared to other alcoholic segments, considering value, taste and consumption occasions
- Changes in consumer behavior considering the economic crisis and the easing of COVID-19 restrictions
- Consumer interest in innovation
- Opinions toward flavors, packaging and sustainability
- Attitudes toward beer consumption
Table of Contents
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Overview
- What you need to know
- Key issues covered in this Report
- Definition
- What you need to know
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Executive Summary
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- Market overview
- Analyst outlook
- Figure 1: Analyst outlook for the beer category, 2022
- Challenges
- At-home beer consumption grows as a way to save money
- Brands must take responsibility and help Gen Zs control alcohol consumption
- Opportunities
- Resumption of social events may offer an opportunity for high-alcohol beers
- Sustainability must permeate the entire production process, including the origin of ingredients
- Premium beers can gain space in the foodservice
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Market Drivers
- High inflation pushes beer prices up
- Conflict in Ukraine should make the supply chain more expensive
- Consumption of non-alcoholic beers booms during the pandemic
- High inflation pushes beer prices up
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Key Players
- Companies and brands
- Partnership between Heineken and BNDES allocates R$30 million to sustainable initiatives
- Heineken resumes the “Inside the Star” experience
- Colorado launches new beer in recycled bottles made with broken glass
- Zé Delivery launches beer in partnership with CUFA and reverts sales to regions affected by the rains
- Brahma and Wessel launch special meat cut for barbecue
- Eisenbahn launches Unfiltered, its unfiltered Pilsen, to celebrate its 20-year history
- Case Study
- Corona beer stands out with sustainability actions and has become the most valuable brand in Latin America
- Companies and brands
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Beer and other Alcoholic Beverages
- Premium beers can gain space in the foodservice
- Figure 2: Beer and other alcoholic beverages, by socioeconomic group, 2022
- Beer drinks can help the category gain popularity among younger consumers
- Figure 3: Beer and other alcoholic beverages – Selected items, by age group, 2022
- Resumption of social events may offer an opportunity for high-alcohol beers
- Figure 4: Opinions about beer, by beer and other alcoholic beverages, 2022
- Premium beers can gain space in the foodservice
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Behaviors toward Beer Consumption
- Beers can offer different at-home experiences
- Figure 5: Behaviors toward beer consumption, 2022
- Prepaid systems can offer savings for beer drinkers out of home
- Figure 6: Behaviors towards beer consumption – Any saving money, 2022
- Beers can offer different at-home experiences
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Interest in innovation
- Consumers on diets that restrict animal protein have a significant interest in allergen-free beers
- Figure 7: Interest in innovation – Selected item, by type of diet, 2022
- Less carbonated beers can appeal to women
- Figure 8: Interest in innovation – Selected item, by gender, 2022
- Consumers on diets that restrict animal protein have a significant interest in allergen-free beers
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Opinions about Beer
- Beers in glass bottles offer a better perception of quality and economy
- Figure 9: Opinions about beer, 2022
- Consumers relate strong bitter taste to higher quality
- Figure 10: Beer consumption, by opinion about beer, 2022
- Sustainability must permeate the entire production process, including the origin of ingredients
- Figure 11: Opinions about beer, by attitudes about beer, 2022
- Beers in glass bottles offer a better perception of quality and economy
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Attitudes about Beer
- Beers with healthy attributes can highlight their claims in the central part of the packaging
- Figure 12: Attitudes about beer – Selected item, 2022
- Brands must take responsibility and help Gen Zs control alcohol consumption
- Figure 13: Attitudes about beer – Selected item, by generation, 2022
- Low/no alcohol beers can appeal to men as an isotonic beverage
- Figure 14: Attitudes about beer – Selected item, by gender, 2022
- Abbreviations
- Beers with healthy attributes can highlight their claims in the central part of the packaging
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Appendix – Market Size and Market Share
- Market size
- Figure 15: Retail sales of beer, by value – Brazil, 2014-21
- Figure 16: Retails sales of beer, by volume – Brazil, 2014-21
- Market share
- Figure 17: Leading companies’ market share in the retail sales of beer, by value – Brazil, 2019-20
- Figure 18: Leading companies’ market share in the retail sales of beer, by volume – Brazil, 2019-20
- Market size
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
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