“Although consumers are keen to make the right choices when it comes to their own health and the wellbeing of the planet, they find the natural and organic toiletries market difficult terrain to negotiate, causing many to revert to making their product choices based on the tried and tested values of price or brand name. Manufactures need to work at making it easier for consumers to make informed choices about ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market Drivers
Strengths and Weaknesses in the Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Lifestyles
Consumer Purchase of Natural or Organic Toiletries
Consumer Perceptions of Natural
Consumer Reasons for Buying Natural and Organic Toiletries
Consumer Reasons for Not Buying Natural and Organic Toiletries
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumer Lifestyles
Appendix – Consumer Purchase of Natural and Organic Toiletries
Appendix – Consumer Perceptions of Natural
Appendix – Consumer Reasons for Buying Natural and Organic Toiletries
Appendix – Consumer Reasons for Not Buying Natural and Organic Toiletries
13th November 2014
“The announcement of further restrictions on preservatives in BPC products has bought the issue of skin irritants back into headlines, and brands are focussing on developing natural alternatives, as well as simple and clear product formulations.” 
27th June 2014
“The interest in natural and organic toiletries has increased as the mass media reports on the recent banning of preservatives found in BPC products. The new Good Bubble range is enriched with superfruits which appeal to both parents and children alike.”
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How can the natural and organic market gain consumer confidence?
