“The next generation of laundry appliances will use increasingly clever automation to improve convenience and performance, but consumers will need some time to adjust their thinking and trust their appliances to take decisions and get things right for them. Imagine trusting the machines to take the right choices about that brand new pair of jeans! Although technology is the main driver of innovation today, we believe that style, colour and ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Trend Applications
Executive Summary
Issues in the Market
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Ownership and Purchasing Patterns
The Consumer – Who does the Washing?
The Consumer – Factors Influencing the Choice of Next Laundry Appliance
The Consumer – Features Influencing Choice of Next Washing Machine
The Consumer – Factors Influencing Choice of Next Tumble Dryer
The Consumer – Attitudes to Doing the Laundry
Customer Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Brand Research
Companies and Products
Channels to Market
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Brand Research
Appendix – Ownership and Purchasing Patterns
Appendix – Consumer – Who does the Washing?
Appendix – Consumer – Factors Influencing the Choice of Next Laundry Appliance
Appendix – Consumer – Features Influencing Choice of Next Washing Machine
Appendix – Consumer – Features Influencing Choice of Next Tumble Dryer
Appendix – Consumer – Attitudes to Doing the Laundry
Appendix – Customer Target Groups
15th September 2014
A third of Brits say they only buy new home appliances if their old ones are broken and only 16% agree their electrical appliances are up to date. 
30th April 2014
"In a multichannel world, stores are not simply a sales channel - they are a marketing and brand-building tool. So an impressive store experience is more important than ever." |
As energy prices stay high, will consumers alter their laundry habits?
