“New car sales have failed to fully recover from their recent slump and there is need for more proactive action by manufacturers to boost sales. Progress has already by made in stimulating interest although to push sales on from current levels, both manufacturers and dealers need to do more to understand the real needs of buyers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Applications
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Car Ownership
The Consumer – Amount Paid for Last Car
The Consumer – Where was Your Last Car Purchased?
The Consumer – The Purchasing Process
The Consumer – Key Considerations When Car Buying
The Consumer – Attitudes Towards Car Purchasing
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Shares
Who’s Innovating
Retailing Trends
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Brand Research
Appendix – The Consumer: Car Ownership
Appendix – Consumer: Amount Spent on Last Car Purchased
Appendix – Consumer: Where was Your Last Car Purchased?
Appendix – The Consumer: The Purchasing Process
Appendix – The Consumer: Key Considerations When Buying a Car
Appendix – Consumer: Attitudes Towards Car Purchasing
27th November 2014
"37% of women find the car buying process stressful. FOXY Lady Drivers Club plans to make car shopping a more enjoyable experience for women with its 'female-friendly' approved car dealer network" 
30th October 2014
"Car buyers' use of technology during the purchasing process is turning the traditional car retailing model upside down, and with it, the function of car showroom sales staff. Dealers are adopting a more hands-off approach to selling in-store, and even experimenting with sales people-free outlets."
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Where next for new car sales?
