Car Purchasing Process - UK - April 2014
Car Purchasing Process - UK - April 2014

“The new car market, while on the path to recovery, is not immune from challenges. Competition from those within and outside of the market is ever present and is likely to grow if recent trends towards consumer individuality continue. Getting closer to the buyer offers clear advantages for manufacturers and retailers not only in achieving future sales but also in understanding how cars are to develop a future role in ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Car Ownership
The Consumer – Amount Paid For Last Car
The Consumer – Where Was Your Last Car Purchased?
The Consumer – Timescale for Future Car Purchasing
The Consumer – Factors Important When Purchasing
The Consumer – Statements Associated with Car Purchasing

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Brand Communication and Promotion
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Environment
Appendix – Brand Research
Appendix – The Consumer – Car Ownership
Appendix – The Consumer – Amount Paid For Last Car
Appendix – The Consumer – Where Was Your Last Car Purchased?
Appendix – The Consumer – Timescale for Future Car Purchasing
Appendix – The Consumer – Factors Important When Purchasing
Appendix – The Consumer – Statements Associated with Car Purchasing