Table of Contents
Introduction
-
- Definition
- Abbreviations
Executive Summary
-
- Market factors
-
- Figure 1: Forecast adult population trends, by lifestage, 2007-17
-
- Figure 2: Trends in consumer sentiment for the coming year, by presence of own children, June 2012
- Families: General food shopping habits
- Companies, brands and innovation
- Who’s innovating
- The consumer
- Frequency of eating out as a family
-
- Figure 3: Frequency of eating out as a family, June 2012
- Reassurance of a good experience affects family dining venue choice the most
-
- Figure 4: Factors affecting family dining venue choice, June 2012
- Pester power plays a key role in choice of dish
-
- Figure 5: Families’ attitudes towards ordering, June 2012
- Natural and low salt are key menu enticements
-
- Figure 6: Factors affecting family dining dish choices, June 2012
- What we think
Issues in the Market
-
- How can operators target consumers who have been cutting back?
- How can operators emphasise brand values to curb discounting?
- What can foodservice operators learn from other food/drink markets?
- How can operators balance demands for health and indulgence?
Trend Application
-
- Kids as connoisseurs
- Proving it to parents
- Access Anything Anywhere – 2015 trend prediction
Market Environment
-
- Key points
- Who are the Joneses?
-
- Figure 7: Forecast adult population trends, by lifestage, 2007-17
- Figure 8: Trends in the age structure of the UK 0-14 population, 2012 and 2017
- Consumer confidence remains subdued
-
- Figure 9: GfK NOP Consumer Confidence Index, monthly, January 2007 -June 2012
- Figure 10: Trends in consumer sentiment for the coming year, January 2009 and June 2012
-
- Figure 11: Trends in consumer sentiment for the coming year, by presence of own children, June 2012
-
- Figure 12: ‘I treat myself to indulgent food at home more, instead of eating out at restaurants’, by presence of own children, June 2012
- Healthy eating remains on the agenda
-
- Figure 13: ‘I would like restaurant menus to display the calorie content of each dish’, March-June 2012
-
- Figure 14: ‘I would like restaurant menus to display the calorie content of each dish’, by presence of own children, June 2012
Families: General Food Shopping Habits
-
- Key points
- Cost sensitive families are on constant lookout for promotions
-
- Figure 15: Tendency to look out for sales promotions on food and drink, by presence of children in the household, 2011
-
- Figure 16: Selected types of sales promotions on food and drink which lead to making a purchase, by presence of children in the household, 2011
- Families purchase budget rather than ethical ranges
-
- Figure 17: Selected types of food and drink regularly bought, by presence of children in the household, 2011
- Potential to target families with more convenient products/services
-
- Figure 18: Agreement with the lifestyle statements on convenience, by presence of children in the household, 2011
- Parents still concerned with their children’s diets when eating out
-
- Figure 19: Agreement with the lifestyle statements on health, by presence of children in the household, 2011
-
- Figure 20: Agreement with the lifestyle statements on children, by presence of children in the household, 2011
- Families receptive to entertaining advertising
-
- Figure 21: Agreement with lifestyle statements on advertising, by presence of children in the household, 2011
Competitive Context
-
- Key points
- Child-free households the most committed to eating out
-
- Figure 22: Consumer spending priorities (after bills), June 2012
- Figure 23: Consumer spending priorities (after bills), ‘eating out’, by presence of own children, June 2012
- In-home competition
- Stealth health
- Food to play with
- World flavours
- Teen appeal
- …including through social media
Who’s Innovating
-
- Key points
- Product launches
- Character promotions
- ‘Gamification’ and other engagement techniques
- Schools
Venues Visited
-
- Key points
- Families looking for casual escapism, whilst teenagers are looking for engagement
-
- Figure 24: Most popular venues visited (eat in), by presence of own children, April 2012
-
- Figure 25: Next popular venues visited (eat in), by presence of own children, April 2012
-
- Figure 26: Other popular venues visited (eat in), by presence of own children, April 2012
Frequency of Eating Out as a Family
-
- Key points
- Frequency of family dining dips as children become teenagers
-
- Figure 27: Frequency of eating out as a family/with children, June 2012
-
- Figure 28: Frequency of eating out as a family, by age of children, June 2012
Factors Affecting Family Dining Venue Choice
-
- Key points
- Recommendations from friends/family driving venue choice for family diners
-
- Figure 29: Factors affecting family dining venue choice, June 2012
- Potential power of Mumsnet
- Risks and opportunities of special offers
- Those with 5-9s are looking for separate children’s menus, but also for improvements
-
- Figure 30: Factors affecting family dining venue choice, ‘separate children’s menu’, by age of children, June 2012
Families’ Attitudes Towards Ordering
-
- Key points
- Pester power and flexibility key drivers in the family dining market
-
- Figure 31: Families’ attitudes towards ordering, June 2012
- Not forgetting parent appeal
- The big issue
- Injecting fun into children’s menus can act as a point of difference and ‘added value’ element
- Catering to fussy eaters
- CHAID analysis
- Methodology
- C12DEs more likely than ABs to let their children choose what to eat in restaurants
-
- Figure 32: Family dining – CHAID – tree output, June 2012
-
- Figure 33: Family dining – CHAID – table output, June 2012
Factors Affecting Family Dining Dish Choices
-
- Key points
- Parents looking for nutritional tweaks
-
- Figure 34: Factors affecting family dining dish choices, June 2012
-
- Figure 35: Selected factors relating to health that affect family dining dish choices, by age of own children, June 2012
- Parents looking for tried & tested meals
-
- Figure 36: Selected factors relating to choice that affect family dining dish choices, by age of children, June 2012
Appendix – Families: General Food Shopping Habits
-
-
- Figure 37: Look out for sales promotions on food and drink, by presence and age of children in the household, 2011
- Figure 38: Type of sales promotions on food and drink which lead to making a purchase, by presence and age of children in the household, 2011
-
- Figure 39: Type of food and drink regularly bought, by presence and age of children in the household, 2011
- Figure 40: Agreement with the lifestyle statements on advertising, by presence and age of children in the household, 2011
-
- Figure 41: Agreement with the lifestyle statements on children, by presence and age of children in the household, 2011
- Figure 42: Agreement with the lifestyle statements on home, by presence and age of children in the household, 2011
-
- Figure 43: Agreement with the lifestyle statements on attitudes to money, by presence and age of children in the household, 2011
- Figure 44: Agreement with the lifestyle statements on convenience, by presence and age of children in the household, 2011
-
- Figure 45: Agreement with the lifestyle statements on ethics, by presence and age of children in the household, 2011
- Figure 46: Agreement with the lifestyle statements on health, by presence and age of children in the household, 2011
-
Appendix – Frequency of Eating Out as a Family
-
-
- Figure 47: Frequency of eating out as a family, June 2012
- Figure 48: Frequency of eating out as a family, by detailed demographics, June 2012
-
- Figure 49: Factors affecting family dining venue choice, by frequency of eating out as a family, June 2012
- Figure 50: Families’ attitudes towards ordering, by frequency of eating out as a family, June 2012
-
- Figure 51: Factors affecting family dining dish choices, by frequency of eating out as a family, June 2012
-
Appendix – Factors Affecting Family Dining Venue Choice
-
-
- Figure 52: Factors affecting family dining venue choice, June 2012
- Figure 53: Most popular factors affecting family dining venue choice, by detailed demographics, June 2012
-
- Figure 54: Next most popular factors affecting family dining venue choice, by detailed demographics, June 2012
- Figure 55: Other factors affecting family dining venue choice, by detailed demographics, June 2012
-
- Figure 56: Factors affecting family dining dish choices, by most popular factors affecting family dining venue choice, June 2012
- Figure 57: Factors affecting family dining dish choices, by next most popular factors affecting family dining venue choice, June 2012
-
- Figure 58: Factors affecting family dining dish choices, by other factors affecting family dining venue choice, June 2012
- Figure 59: Factors affecting family dining venue choice, by most popular factors affecting family dining venue choice, June 2012
-
- Figure 60: Factors affecting family dining venue choice, by next most popular factors affecting family dining venue choice, June 2012
- Figure 61: Factors affecting family dining venue choice, by other factors affecting family dining venue choice, June 2012
-
Appendix – Families Attitudes Towards Ordering
-
-
- Figure 62: Families’ attitudes towards ordering, June 2012
- Figure 63: families’ Most popular attitudes towards ordering, by detailed demographics, June 2012
-
- Figure 64: Families’ Next most popular attitudes towards ordering, by detailed demographics, June 2012
- Figure 65: Factors affecting family dining dish choices, by families ‘most popular attitudes towards ordering, June 2012
-
- Figure 66: Factors affecting family dining dish choices, by families’ next most popular attitudes towards ordering, June 2012
- Figure 67: Families’ attitudes towards ordering, by families’ most popular attitudes towards ordering, June 2012
-
- Figure 68: Families’ attitudes towards ordering, by families’ next most popular attitudes towards ordering, June 2012
-
Appendix – Factors Affecting Family Dining Dish Choices
-
-
- Figure 69: Factors affecting family dining dish choices, June 2012
- Figure 70: Most popular factors affecting family dining dish choices, by detailed demographics, June 2012
-
- Figure 71: Next most popular factors affecting family dining dish choices, by detailed demographics, June 2012
- Figure 72: Factors affecting family dining dish choices, by most popular factors affecting family dining dish choices, June 2012
-
- Figure 73: Factors affecting family dining dish choices, by next most popular factors affecting family dining dish choices, June 2012
-
Back to top