Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- Performing arts market shows strong growth
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- Figure 1: UK performing arts market, by value, 2007-17
- Market factors
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- Figure 2: Trends in performing arts attendance, 2005/06-2010/11
- Companies, products and innovation
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- Figure 3: revenues of leading performing arts organisations/companies, 2010/11
- The consumer
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- Figure 4: Types of performing arts attended, may 2012
- Figure 5: Secondary spending and the performing arts, May 2012
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- Figure 6: Attitudes towards the performing arts, May 2012
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- Figure 7: Attitudes towards potential innovations in performing arts, May 2012
- Figure 8: Performing arts target groups, May 2012
- What we think
Issues in the Market
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- How can the performing arts generally increase their appeal to new audiences?
- How can operators increase their appeal to young people?
- How can operators increase their coverage of people living in rural areas?
- How can operators generate additional revenues from new media?
- What opportunities exist for increasing secondary spend?
Future Opportunities
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- Trend: Carnivore, Herbivore…Locavore
- Trend: Premiumization and Indulgence
- 2015 Inspire prediction: Access Anything, Anywhere
Internal Market Environment
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- Key points
- Performing arts hold their own
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- Figure 9: Trends in performing arts attendance, 2006/07-2010/11
- Theatre-going declines most among occasional visitors
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- Figure 10: Theatre visiting, 2007-11
- Access all areas
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- Figure 11: Key statistics or A Night Less Ordinary scheme, 2009-11
- Funding continues to be an issue
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- Figure 12: Source of income for Arts Council England’s regularly funded organisations, 2009/10 and 2010/11
- Figure 13: Arts Council England funding, 2010/11-2014/15
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- Figure 14: Arts Council England funding for the five English national performing arts companies*, 2008/09-2011/12
- Figure 15: Number of performances, by selected leading subsidised operators, 2009/10 and 2010/11
- The tourist spend counts
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- Figure 16: Trends in domestic and overseas holiday visits, 2007-11
- Figure 17: Trends in domestic and overseas holiday expenditure, 2007-11
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- Figure 18: Trends in domestic and overseas holiday average expenditure per visit, 2007-11
- Figure 19: Trends in Sterling exchange rates, 2006-11
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- Figure 20: Trends in visits by overseas residents to the UK, by purpose of visit, 2007-11
- Figure 21: Trends in holiday visits to the UK by overseas residents, by area of residence, 2007-11
Broader Market Environment
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- Key points
- Economic woes weigh heavily on consumers
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- Figure 22: GDP, PDI, consumer expenditure and savings, at constant 2012 prices, 2007-17
- Figure 23: GDP quarterly percentage change, Q1 2007-Q1 2012
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- Figure 24: Trends in inflation and average weekly earnings, 2008-12
- Figure 25: Trends in UK consumer confidence, January 2008-May 2012
- Age group trends positive for performing arts
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- Figure 26: Trends in the age structure of the UK population, 2007-17
- AB growth set to slow
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- Figure 27: Forecast adult population trends, by socio-economic group, 2007-17
- Retired growth dwarfs all other lifestages
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- Figure 28: Forecast adult population trends, by lifestage, 2007-17
- Female workforce predicted to grow slightly faster than men
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- Figure 29: Employment and unemployment, by gender, 2007-16
- Leisure spending trends
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- Figure 30: Leisure spending trends in the past 12 months, by sector, October 2011
- Figure 31: Spending intentions towards leisure activities in the coming year, October 2011
- Home entertainment offers growing challenge to out of home
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- Figure 32: Household ownership of consumer technology products, December 2011 and January 2012
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- Figure 33: Personal ownership of smartphones, basic mobile phones and/or portable media players, December 2011 and January 2012
Competitive Context
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- Key points
- Leisure moves away from wet-led offers
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- Figure 34: Consumer expenditure in selected leisure* markets, 2006-11
- Going out takes a hit
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- Figure 35: Trends in what extra money is spent on, November 2009-March 2012
- More than six in ten attend live entertainment
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- Figure 36: Participation in leisure activities, 2011
Who’s Innovating?
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- Key points
- Adding value through apps
- Smartphone ownership growth drives ticket apps launches
- A new take on theatre formats
- Catch ‘em young
Market Size and Forecast
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- Key points
- Staycation and weak euro help to boost market
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- Figure 37: UK performing arts market size and forecast, 2007-17
- Forecast
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- Figure 38: Forecast UK performing arts market value, 2007-17
Segment Performance
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- Key points
- London admissions fall away but revenues grow
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- Figure 39: Trends in theatre admissions and box office revenue in Central London, 2007-12
- Figure 40: London theatre admissions, by genre, 2010 and 2011
- Figure 41: London theatre revenue, by genre, 2010 and 2011
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- Figure 42: London theatre average ticket prices, by genre, 2010 and 2011
- London accounts for nearly one in five theatres
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- Figure 43: Numbers of theatres in England & Wales, by region, 2010
Companies and Products
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- Key points
- Overview
- Subsidised theatre
- English National Opera
- Background
- Financial performance
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- Figure 44: English National Opera financial results, 2007-11
- Recent activity
- Birmingham Royal Ballet
- Background
- Financial performance
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- Figure 45: Birmingham Royal Ballet financial results, 2007-11
- Recent activity
- National Theatre
- Background
- Financial performance
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- Figure 46: National Theatre financial results, 2007-11
- Figure 47: Trends in attendance at National Theatre Performances, by theatre, 2007-11
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- Figure 48: Trends in box office revenue and average ticket price for National Theatre, by theatre, 2009-11
- Recent activity
- Royal Opera House
- Background
- Financial performance
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- Figure 49: Royal Opera House financial results, 2007-11
- Figure 50: Royal Opera House analysis of incoming resources from charitable activities, 2010 and 2011
- Recent activity
- Royal Shakespeare Company
- Background
- Financial performance
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- Figure 51: Royal Shakespeare Company financial results, 2007-11
- Recent activity
- Commercial theatre
- The Ambassador Entertainment Group Ltd
- Background
- Financial performance
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- Figure 52: The Ambassador Entertainment Group Ltd financial results, 2007-11
- Recent activity
- Delfont Mackintosh Theatres Ltd
- Background
- Financial performance
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- Figure 53: Delfont Mackintosh Theatres Ltd financial results, 2007-11
- Recent activity
- Really Useful Theatres Ltd
- Background
- Financial performance
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- Figure 54: Really Useful Theatres Ltd financial results, 2007-11
- Recent activity
Brand Communication and Promotion
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- Key points
- Performing arts spend up nearly 70% as competition intensifies
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- Figure 55: Advertising expenditure for selected leading performing arts companies, 2008-11
- Figure 56: Advertising expenditure for selected leading performing arts companies, by media type, June 2007-May 2011
- ATG is the web winner
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- Figure 57: Trends in numbers of unique visitors to leading performing arts companies/organisations’ websites, June 2009-May 2012
- Industry proactive in pushing theatre promotions
Types of Performing Arts Attended
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- Key points
- Three quarters attended but mostly infrequently
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- Figure 58: Types of performing arts attended, May 2012
- Attendance crossover most evident between ballet/dance and opera
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- Figure 59: Types of performing arts visited, by types of performing arts ever visited, May 2012
- Figure 60: Types of performing arts visited, by types of performing arts regularly* visited, May 2012
Secondary Spending and the Performing Arts
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- Key points
- Secondary spend is an important part of the experience
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- Figure 61: Secondary spending and the performing arts, May 2012
- Diners can also drive drinks sales
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- Figure 62: Secondary spending and the performing arts, by most popular secondary spending and the performing arts, May 2012
- Figure 63: Secondary spending and the performing arts, by next most popular secondary spending and the performing arts, May 2012
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- Figure 64: Secondary spending and the performing arts, by most popular secondary spending and the performing arts, May 2012
- Ballet/dance-, panto- and opera-goers biggest snack and drink buyers in venues
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- Figure 65: Secondary spending and the performing arts, by regular visitors on secondary spending and the performing arts, May 2012
Attitudes towards the Performing Arts
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- Key points
- Performing arts still seen as important despite austere environment
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- Figure 66: Attitudes towards the performing arts, May 2012
- Habits established in childhood continue through to adulthood
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- Figure 67: Attitudes towards the performing arts, by visiting attitudes towards the performing arts, May 2012
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- Figure 68: Attitudes towards the performing arts, by type of performing art visited regularly, May 2012
Attitudes Towards Potential Innovations in Performing Arts
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- Key points
- Do performing arts need to move out of their comfort zone?
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- Figure 69: Attitudes towards potential innovations in performing arts, May 2012
- Regular play- and musical-goers most interested in non-traditional venues
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- Figure 70: Attitudes towards potential innovations in performing arts, by types of performing arts visiting regularly, May 2012
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- Figure 71: Attitudes towards potential innovations in performing arts, by types of any performing arts visited, May 2012
Performing Arts Targeting Opportunities
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- Key points
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- Figure 72: Performing arts target groups, May 2012
- Connoisseurs
- Critics
- Disengaged
Appendix – Internal Market Environment
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- Figure 73: Theatre visiting, by demographics, 2011
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Appendix – Broader Market Environment
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- Figure 74: Broadband penetration, by demographics, 2007 and 2011
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Appendix – Market Size and Forecast
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- Figure 75: Performing arts market size forecast scenarios, 2012-17
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Appendix – Types of Performing Arts Visited
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- Figure 76: Frequency of visiting any type of performing arts, by demographics, May 2012
- Figure 77: Frequency of visiting ballet/dance, by demographics, May 2012
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- Figure 78: Frequency of visiting musicals, by demographics, May 2012
- Figure 79: Frequency of visiting opera, by demographics, May 2012
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- Figure 80: Frequency of visiting pantomime, by demographics, May 2012
- Figure 81: Frequency of visiting plays, by demographics, May 2012
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- Figure 82: Frequency of visiting other types of performing arts, by demographics, May 2012
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Appendix – Secondary Spending and the Performing Arts
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- Figure 83: Most popular secondary spending and the performing arts, by demographics, May 2012
- Figure 84: Next most popular secondary spending and the performing arts, by demographics, May 2012
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- Figure 85: Other secondary spending and the performing arts, by demographics, May 2012
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Appendix – Attitudes towards the Performing Arts
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- Figure 86: Most popular attitudes towards the performing arts, by demographics, May 2012
- Figure 87: Next most popular attitudes towards the performing arts, by demographics, May 2012
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- Figure 88: Other attitudes towards the performing arts, by demographics, May 2012
- Figure 89: Attitudes towards the performing arts, by most popular attitudes towards the performing arts, May 2012
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- Figure 90: Attitudes towards the performing arts, by next most popular attitudes towards the performing arts, May 2012
- Figure 91: Attitudes towards the performing arts, by other attitudes towards the performing arts, May 2012
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Appendix – Attitudes towards Potential Innovations in Performing Arts
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- Figure 92: Most popular attitudes towards potential innovations in performing arts, by demographics, May 2012
- Figure 93: Next most popular attitudes towards potential innovations in performing arts, by demographics, May 2012
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- Figure 94: Other attitudes towards potential innovations in performing arts, by demographics, May 2012
- Figure 95: Attitudes towards potential innovations in performing arts, by most popular attitudes towards the performing arts, May 2012
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- Figure 96: Attitudes towards potential innovations in performing arts, by next most popular attitudes towards the performing arts, May 2012
- Figure 97: Attitudes towards potential innovations in performing arts, by other attitudes towards the performing arts, May 2012
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- Figure 98: Attitudes towards potential innovations in performing arts, by most popular secondary spending and the performing arts, May 2012
- Figure 99: Attitudes towards potential innovations in performing arts, by next most popular secondary spending and the performing arts, May 2012
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- Figure 100: Attitudes towards potential innovations in performing arts, by other secondary spending and the performing arts, May 2012
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Appendix – Performing Arts Targeting Opportunities
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- Figure 101: Target groups, by demographics, May 2012
- Figure 102: Attitudes towards the performing arts, by target groups, May 2012
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- Figure 103: Types of performing arts visited, by target groups, May 2012
- Figure 104: Secondary spending and the performing arts, by target groups, May 2012
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- Figure 105: Attitudes towards potential innovations in performing arts, by target groups, May 2012
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