“Growing levels of ownership of digital devices are offering opportunities to a great many leisure businesses and the performing arts sector is no exception. The biggest opportunity lies in using this technology to bring performances to audiences that otherwise wouldn’t have been able to see them.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Types of Performing Arts Attended
Secondary Spending and the Performing Arts
Attitudes towards the Performing Arts
Attitudes Towards Potential Innovations in Performing Arts
Performing Arts Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Types of Performing Arts Visited
Appendix – Secondary Spending and the Performing Arts
Appendix – Attitudes towards the Performing Arts
Appendix – Attitudes towards Potential Innovations in Performing Arts
Appendix – Performing Arts Targeting Opportunities
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How can the performing arts generally increase their appeal to new audiences?
