Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- Admissions and spend per head growth buoy market
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- Figure 1: UK cinema market, by value, 2007-17
- Market factors
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- Figure 2: Trends in combined box office value of top 20 films released in the UK and RoI, 2010 and 2011
- Figure 3: Digital and 3D digital screens in the UK, 2007-11
- Figure 4: Trends in share of UK cinema box office, by film type, 2010 and 2011
- Companies, brands and innovation
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- Figure 5: Leading cinema operators in the UK, by number of screens, December 2011
- The consumer
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- Figure 6: Frequency of cinema-going, March 2012
- Figure 7: Cinema visiting and booking behaviour, March 2012
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- Figure 8: Attitudes towards cinema, among cinema-goers, March 2012
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- Figure 9: Interest in potential improvements or innovations to cinema experience, March 2012
- What we think
Issues in the Market
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- What can cinema operators learn from other leisure markets?
- What other areas can cinemas look to for additional revenues in the future?
- How might operators capitalise more on the impulse nature of the cinema-going experience?
- How much more upwards price movement can consumers withstand?
Future Opportunities
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- Trend: Brand Review
- Trend: Access All Areas
- 2015 Inspire Prediction: Access Anything, Anywhere
Internal Market Environment
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- Key points
- Greater product consistency pays off in 2011
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- Figure 10: Box office results for the top 20 films released in the UK and Republic of Ireland, 2010
- Figure 11: Box office results for the top 20 films released in the UK and Republic of Ireland, 2011
- Digital and 3D capability grows…
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- Figure 12: Digital and 3D digital screens in the UK, 2007-11
- …but box office falters
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- Figure 13: Top ten 3D releases, 2010
- Figure 14: Top ten 3D releases, 2011
Broader Market Environment
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- Key points
- Cinema proves to be resistant to economic weakness…
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- Figure 15: GDP, PDI, consumer expenditure and savings, at constant 2012 prices, 2007-17
- …as UK falls back into recession
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- Figure 16: GDP quarterly percentage change, Q1 2007-Q1 2012
- Consumers remain wary
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- Figure 17: Trends in consumer confidence, January 2008-April 2012
- Youth unemployment still growing
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- Figure 18: Unemployment rate, by age group, November 2010-January 2012
- Age trends to impact on programming?
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- Figure 19: Trends in the age structure of the UK population, 2007-17
- AB growth could be positive for industry
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- Figure 20: Forecast adult population trends, by socio-economic group, 2007-17
- Retired only lifestage group set to grow significantly
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- Figure 21: Forecast adult population trends, by lifestage, 2007-17
- People get connected
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- Figure 22: Ownership of consumer technology products, December 2011 and January 2012
- Extremes of weather prove frustrating for cinema industry
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- Figure 23: UK weather trends, 2007-11
Competitive Context
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- Key points
- Other youth-oriented leisure sectors feel the pinch
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- Figure 24: Value of the UK leisure* industry, by segment, 2006-11
Who’s Innovating?
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- Key points
- There’s an app for that
- Live, 3D broadcasts hit the big screen
- The 4D revolution
- Premium offerings abound
Market Size and Forecast
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- Key points
- Industry stays buoyant through admissions and spend per head growth
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- Figure 25: UK cinema market, 2007-17
- Forecast
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- Figure 26: Forecast UK cinema revenues, 2007-17
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- Figure 27: Forecast UK cinema admissions, 2007-17
Segment Performance
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- Key points
- Box office continues to drive growth as secondary spend remains flat
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- Figure 28: Breakdown of UK cinema market, 2007-11
- Seasonality a factor but dictated by product
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- Figure 29: UK cinema monthly admissions, 2007-11
- Figure 30: UK cinema monthly admissions, 2007-12
- Key metrics on the increase
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- Figure 31: Trends in UK cinema sites and screens, 2007-11
- March of the multiplex
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- Figure 32: UK multiplex cinema development, 1985-2011
- London biggest region but Northern Ireland sees strongest growth
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- Figure 33: Trends in UK cinema screens, by region, 2007-11
Market Share
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- Key points
- Odeon biggest player by sites, screens…
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- Figure 34: Leading cinema operators in the UK, by sites and screens, December 2011
- …but Cineworld leads box office
Companies and Products
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- Key points
- Major circuits
- Cineworld Group PLC
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- Figure 35: Financial performance of Cineworld Group plc, 2007-11
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- Figure 36: Breakdown of Cineworld Group plc’s revenue, by segment, 2008-11
- Odeon & UCI Cinemas Group Limited
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- Figure 37: Financial performance of Odeon & UCI Cinemas Group Ltd, 2007-11
- Vue Holdings (UK) Limited
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- Figure 38: Financial performance of Vue Entertainment Holdings (UK) Ltd, 2007-11
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- Figure 39: Financial performance of Apollo Cinemas Limited, 2007-11
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- Figure 40: Breakdown of Apollo Cinemas Ltd’s revenue, by segment, 2009-11
- NATL Amusements (UK) Limited
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- Figure 41: Financial performance of NATL Amusements (UK) Ltd, 2006-10
- City Screen Limited
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- Figure 42: Financial performance of City Screen Ltd, 2006-10
Brand Communication and Promotion
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- Key points
- Film and cinema adspend close to breaking through the £200 million barrier
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- Figure 43: Main media expenditure by UK film distributors and cinema exhibitors, by type of film certificate, 2008-11
- TV tops but outdoor closing gap
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- Figure 44: UK film distributors' media expenditure, by channel, 2008-11
- Spending big no guarantee – but it helps
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- Figure 45: UK film distributors, top ten advertisers, 2008-11
- A few companies try to break the mould
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- Figure 46: UK film distributors – top ten advertisers, by channel, 2011
- Cineworld dominates cinema spending
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- Figure 47: UK cinemas – top advertisers, 2008-11
- Figure 48: UK cinemas – top advertisers, by channel, 2011
- Digital activity continues to grow
- Cineworld pushes into lead in website unique visitors rankings
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- Figure 49: Trends in numbers of unique monthly visitors to UK cinema operators’ websites, May 2009-April 2012
Cinema Visiting Frequency
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- Key points
- Eight out of ten people visit the cinema
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- Figure 50: Frequency of cinema-going, March 2012
Cinema Visiting and Booking Behaviour
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- Key points
- More people taking in food and drink than buying it
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- Figure 51: Cinema visiting and booking behaviour, March 2012
- Cinema-going still an impulse activity
- Weekday winners
- 3D achieves near-40% penetration of cinema-goers
- Promotional days chime with consumers in the current economic environment
- Six in ten watch movies at home
- Getting social
- Spectacle wearers see red
- Frequent cinema-goers more likely to buy food and drink than bring it
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- Figure 52: Cinema visiting and booking behaviour, by highest frequency of cinema-going, March 2012
- Figure 53: Cinema visiting and booking behaviour, by lowest frequency of cinema-going, March 2012
Attitudes Towards Cinema
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- Key points
- Pricing continues to be an issue in the current economic environment
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- Figure 54: Attitudes towards cinema, March 2012
- Ticket troubles in prospect?
- 3D glasses: to pay or not to pay?
- No rush, watch it at home
- Home comforts hard to beat
- 3D divides opinion
- Cinema-goers even more irritated by pricing
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- Figure 55: Attitudes towards cinema, by highest frequency of cinema-going, March 2012
- Figure 56: Attitudes towards cinema, by lowest frequency of cinema-going, March 2012
- Even nine in ten buyers of food and drink at cinemas agree it is overpriced
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- Figure 57: Attitudes towards cinema, by most popular cinema visiting and booking behaviour, March 2012
- Figure 58: Attitudes towards cinema, by next most popular cinema visiting and booking behaviour, March 2012
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- Figure 59: Attitudes towards cinema, by other cinema visiting and booking behaviour, March 2012
- Figure 60: Attitudes towards cinema, by least popular cinema visiting and booking behaviour, March 2012
CHAID Analysis
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- Methodology
- Are ticket price increases hurting the family market?
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- Figure 61: ‘Cinema tickets are becoming too expensive’ – CHAID – Tree output, March 2012
- Figure 62: Cinemas – CHAID – Table output, march 2012
Interest in Potential Improvements or Innovations
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- Key points
- More imaginative pricing strategies required?
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- Figure 63: Interest in potential improvements or innovations in cinema experience, March 2012
- Less frequent cinema-goers favour booths
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- Figure 64: Interest in potential improvements or innovations in cinema experience, by highest frequency of cinema-going, March 2012
- Figure 65: Attitudes towards potential improvements or innovations in cinema experience, by lowest prevalent frequency of cinema-going, March 2012
- All-day ticket could be good for food and drink revenues?
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- Figure 66: Attitudes towards potential improvements or innovations in cinema experience, by most popular cinema visiting and booking behaviour, March 2012
- Figure 67: Attitudes towards potential improvements or innovations in cinema experience, by next most popular cinema visiting and booking behaviour, March 2012
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- Figure 68: Attitudes towards potential improvements or innovations in cinema experience, by other cinema visiting and booking behaviour, March 2012
- Figure 69: Attitudes towards potential improvements or innovations in cinema experience, by least popular cinema visiting and booking behaviour, March 2012
Cinema Targeting Opportunities
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- Key points
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- Figure 70: Cinema target groups, March 2012
- Buffs
- Disgruntled
- Home fans
- Buffs and Disgruntled equally likely to be regular cinema-goers
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- Figure 71: Frequency of cinema-going, by target groups, March 2012
- Disgruntled most likely to take food and drink into the cinema with them
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- Figure 72: Cinema visiting and booking behaviour, by target groups, March 2012
- Disgruntled most open to innovations, particularly on pricing
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- Figure 73: Attitudes towards potential improvements or innovations in cinema experience, by target groups, March 2012
Appendix – Brand Communication and Promotion
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- Figure 74: Trends in numbers of unique monthly visitors to UK cinema operators’ websites, May 2009-April 2012
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Appendix – Market Size and Forecast
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- Figure 75: UK cinema value market size forecast scenarios, 2012-17
- Figure 76: UK cinema admissions forecast scenarios, 2012-17
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Appendix – Cinema Visiting Frequency
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- Figure 77: Highest frequency of cinema-going, by demographics, March 2012
- Figure 78: Lowest frequency of cinema-going, by demographics, March 2012
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Appendix – Cinema Visiting and Booking Behaviour
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- Figure 79: Most popular cinema visiting and booking behaviour, by demographics, March 2012
- Figure 80: Next most popular cinema visiting and booking behaviour, by demographics, March 2012
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- Figure 81: Other cinema visiting and booking behaviour, by demographics, March 2012
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Appendix – Attitudes Towards Cinema
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- Figure 82: Most popular attitudes towards cinema (any agree), by demographics, March 2012
- Figure 83: Next most popular attitudes towards cinema (any agree), by demographics, March 2012
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- Figure 84: Attitudes towards cinema, by most popular attitudes towards cinema (any agree), March 2012
- Figure 85: Attitudes towards cinema, by next most popular attitudes towards cinema (any agree), March 2012
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Appendix – Attitudes Towards Potential Improvements or Innovations
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- Figure 86: Most popular attitudes towards potential improvements or innovations in cinema experience, by demographics, March 2012
- Figure 87: Next most popular attitudes towards potential improvements or innovations in cinema experience, by demographics, March 2012
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- Figure 88: Other attitudes towards potential improvements or innovations in cinema experience, by demographics, March 2012
- Figure 89: Attitudes towards potential improvements or innovations in cinema experience, by most popular attitudes towards cinema (any agree), March 2012
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- Figure 90: Attitudes towards potential improvements or innovations in cinema experience, by next most popular attitudes towards cinema (any agree), March 2012
- Figure 91: Attitudes towards potential improvements or innovations in cinema experience, by most popular attitudes towards potential improvements or innovations in cinema experience, March 2012
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- Figure 92: Attitudes towards potential improvements or innovations in cinema experience, by next most popular attitudes towards potential improvements or innovations in cinema experience, March 2012
- Figure 93: Attitudes towards potential improvements or innovations in cinema experience, by other attitudes towards potential improvements or innovations in cinema experience, March 2012
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Appendix – Cinema Targeting Opportunities
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- Figure 94: Target groups, by demographics, March 2012
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