Cinemas - UK - June 2012
Cinemas - UK - June 2012

“The dynamic pricing model is one which could transfer well to cinema, since the planning and cash flow advantages of encouraging early booking to operators are clear.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Cinema Visiting Frequency
Cinema Visiting and Booking Behaviour
Attitudes Towards Cinema
CHAID Analysis
Interest in Potential Improvements or Innovations
Cinema Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Brand Communication and Promotion
Appendix – Market Size and Forecast
Appendix – Cinema Visiting Frequency
Appendix – Cinema Visiting and Booking Behaviour
Appendix – Attitudes Towards Cinema
Appendix – Attitudes Towards Potential Improvements or Innovations
Appendix – Cinema Targeting Opportunities