Table of Contents
Introduction
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- Definition
- Consumer research
- Report structure
Executive Summary
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- The market
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- Figure 1: Chocolate confectionery sector volume sales, by subsector, 2006-11
- Figure 2: Chocolate confectionery sector value sales, by subsector, 2006-11
- The forecast
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- Figure 3: Forecast – volume sales of chocolate in China, 2006-16
- Figure 4: Forecast – value sales of chocolate in China, 2006-16
- International brands dominate the market
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- Figure 5: Chocolate brand value share, 2009-11
- Acquisition of Hsu Fu Chi by Nestlé
Issues in the Market
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- Innovation Can Overcome Cocoa Pricing and Supply Fluctuations
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- Figure 6: Attitudes towards chocolate, January 2012
- Premium Gifting Stimulates Market Growth
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- Figure 7: Average spend per purchase on chocolate, January 2012
- The Influence of Health Remains Peripheral
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- Figure 8: Types of chocolate bought for themselves, January 2012
- Diversification Important in Competitive Context
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- Figure 9: Confectionery and snacking sector total market size, by volume, 2007-11
- Different channels drive consumer engagement
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- Figure 10: Attitudes towards food and drink in general, January 2012
- China’s chocolate target consumer groups
Innovation Can Overcome Cocoa Pricing and Supply Fluctuations
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- Issues at a glance
- Instability in cocoa-growing countries fuels price hikes
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- Figure 11: Cocoa pricing (US$ per tonne), 2007-11
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- Figure 12: Chocolate companies with WCF
- Figure 13: World cocoa production, 2009/10-2012/13
- Price rises challenge regular consumption
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- Figure 14: Attitudes towards chocolate, by target groups, January 2012
- Figure 15: Chocolate confectionery clusters, by personal income and tier groups, January 2012
- Production of most chocolate resides in China
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- Figure 16: Average pricing for the respective chocolate brands in China
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- Figure 17: Brands of chocolate bought in the last 12 months, by tier groups and target groups, January 2012
- Are cocoa butter substitutes a viable option?
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- Figure 18: Percentage of chocolate made by cocoa butter and cocoa butter substitute launched in the market, 2007-11
- Figure 19: Attitudes towards chocolate, by target groups, January 2012
- Innovative ingredients in the fight against price hikes
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- Figure 20: Brands of chocolate bought most often, by tier groups, January 2012
- What does it mean?
Premium Gifting Stimulates Market Growth
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- Issues at a glance
- Gifting choices are critical in developing relationships
- Festive seasons boost spending on chocolates
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- Figure 21: Top ten occasions of buying chocolate for other people, by marital status, January 2012
- Figure 22: Other minor potential holidays where Chinese either visit or gather with friends
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- Figure 23: Average spending per purchase on chocolate, January 2012
- Premium image essential in the wedding sector
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- Figure 24: Number of weddings registered in China, 2004-10
- Imported chocolate gifts broaden taste and spend
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- Figure 25: Retail sales volume for fully imported chocolates, 2006-11
- Figure 26: Attitudes towards chocolate, by target groups January 2012
- What does it mean?
The Influence of Health Remains Peripheral
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- Issues at a glance
- Indulgence and satisfaction have bigger pull than health concerns
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- Figure 27: Occasions for buying chocolate for oneself, by gender, January 2012
- Dark chocolate popularity due to bitter taste
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- Figure 28: Types of chocolate that consumers bought for themselves, January 2012
- Figure 29: Types of chocolate bought, by region, January 2012
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- Figure 30: Types of chocolate bought, by region, January 2012 (continued)
- Education creates more sophisticated consumers
- Specific health issues can be tackled
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- Figure 31: The top five claims of sugar and gum confectionery launches, 2008-11
- Figure 32: New chocolate product launch with health claims, 2008-11
- Chocolates that offers beauty, weight control and health
- Products target specific needs
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- Figure 33: New product launch for special group of consumers, 2008-11
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- Figure 34: Use of stevia in soft drinks in China, 2008-11
- Figure 35: Diabetic-friendly chocolates launched in Asia, 2008-11
- ‘Lighter’ implies healthier
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- Figure 36: Types of chocolate bought for themselves, January 2012
- Potential to exploit chocolate as light snack
- TV snack or lunchbox snack
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- Figure 37: Occasions of buying chocolate for oneself, January 2012
- Figure 38: Time of day savoury snacks are typically eaten, December 2011
- What does it mean?
Diversification Important in Competitive Context
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- Issues at a glance
- Competitive environment is challenging
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- Figure 39: Frequency of buying chocolates, sweets, gums and snacks for oneself, January 2012
- Diversification into other categories can extend consumption
- Chocolate flavouring most popular in sugar confectionery
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- Figure 40: Top ten flavours of sweets or chewing gum/bubblegum usually bought for oneself, by demographics, January 2012
- Package changes can improve experience and extend usage
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- Figure 41: New product launch, by type of chocolate, 2008-11
- Portable packaging is badly situated in retail
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- Figure 42: Location of buying chocolate for oneself, by target groups, January 2012
- What does it mean?
Different Channels Drive Consumer Engagement
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- Issues at a glance
- Both visual and virtual SKUs attract more buying interest
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- Figure 43: New product launched by top ten companies, 2008-11
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- Figure 44: Chocolate retail value share, 2009-11
- Online B2C platforms and websites attract younger generations
- Emotional communications wooing consumers with chocolate
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- Figure 45: Attitudes towards food and drink in general, January 2012.
- Ferrero expands reach via sponsorship
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- Figure 46: Brands of chocolate bought most often, by tier groups, January 2012
- Speciality stores begin to make their mark
- What does it mean?
The Future of the Market
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- Figure 47: Forecast – volume sales of chocolate in China, 2006-16
- Figure 48: Forecast – value sales of chocolate in China, 2006-16
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Appendix – Market Size and Segmentation
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- Figure 49: Chocolate confectionery sector volume sales, by subsector, 2006-11
- Figure 50: Chocolate confectionery sector value sales, by subsector, 2006-11
- Figure 51: Chocolate confectionery sector volume sales, by segment, 2006-11
- Figure 52: Chocolate confectionery sector value sales, by segment, 2006-11
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Appendix – Companies and Brands
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- Figure 53: Chocolate brand value share, 2009-11
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Appendix – Market Forecast
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- Figure 54: Chocolate confectionery total forecast volume sales, 2006-11
- Figure 55: Chocolate confectionery total forecast value sales, 2006-11
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Appendix – Consumer Purchasing and Consumption Habits
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- Figure 56: Types of chocolate packages bought for oneself or other people, January 2012
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- Figure 57: Types of chocolate packages bought for oneself or other people, January 2012
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- Figure 58: Types of chocolate packages bought for oneself or other people, by demographics, January 2012
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- Figure 59: Most popular types of chocolate packages bought for oneself, by demographics, January 2012
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- Figure 60: Next most popular types of chocolate packages bought for oneself, by demographics, January 2012
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- Figure 61: Most popular types of chocolate packages bought for other people, by demographics, January 2012
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- Figure 62: Next most popular types of chocolate packages bought for other people, by demographics, January 2012
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- Figure 63: Types of chocolate bought, January 2012
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- Figure 64: Most popular types of chocolate bought, by demographics, January 2012
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- Figure 65: Next most popular types of chocolate bought, by demographics, January 2012
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- Figure 66: Other types of chocolate bought, by demographics, January 2012
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- Figure 67: Frequency of buying chocolate for oneself, January 2012
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- Figure 68: Most popular frequency of buying chocolate for oneself, by demographics, January 2012
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- Figure 69: Next most popular frequency of buying chocolate for oneself, by demographics, January 2012
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- Figure 70: Other frequency of buying chocolate for oneself, by demographics, January 2012
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- Figure 71: Occasions of buying chocolate for oneself, January 2012
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- Figure 72: Most popular occasions of buying chocolate for oneself, by demographics, January 2012
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- Figure 73: Next most popular occasions of buying chocolate for oneself, by demographics, January 2012
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- Figure 74: Other occasions of buying chocolate for oneself, by demographics, January 2012
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- Figure 75: Buying chocolate for other people, January 2012
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- Figure 76: Buying chocolate for other people, by demographics, January 2012
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- Figure 77: Most popular occasions of buying chocolate for other people, by demographics, January 2012
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- Figure 78: Occasions of buying chocolate for other people, January 2012
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- Figure 79: Next most popular occasions of buying chocolate for other people, by demographics, January 2012
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- Figure 80: Other occasions of buying chocolate for other people, by demographics, January 2012
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- Figure 81: Location of buying chocolate – For oneself, January 2012
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- Figure 82: Most popular location of buying chocolate – for oneself, by demographics, January 2012
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- Figure 83: Next most popular location of buying chocolate – for oneself, by demographics, January 2012
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- Figure 84: Other location of buying chocolate – for oneself, by demographics, January 2012
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- Figure 85: Location of buying chocolate – For other people, January 2012
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- Figure 86: Most popular location of buying chocolate – For other people, by demographics, January 2012
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- Figure 87: Next most popular location of buying chocolate – For other people, by demographics, January 2012
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- Figure 88: Other location of buying chocolate – For other people, by demographics, January 2012
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Appendix – Consumer Brand Preference
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- Figure 89: Brands of chocolate bought in the last 12 months, January 2012
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- Figure 90: Most popular brands of chocolate bought in the last 12 months by demographics, January 2012
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- Figure 91: Next most popular brands of chocolate bought in the last 12 months by demographics, January 2012
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- Figure 92: Popular brands of chocolate bought in the last 12 months by demographics, January 2012
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- Figure 93: Other brands of chocolate bought in the last 12 months by demographics, January 2012
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- Figure 94: Least popular brands of chocolate bought in the last 12 months by demographics, January 2012
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Appendix – Consumer Attitudes
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- Figure 95: Attitudes towards food and drink, January 2012
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- Figure 96: Most popular attitudes towards chocolate, by demographics, January 2012
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- Figure 97: Next most popular attitudes towards chocolate, by demographics, January 2012
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- Figure 98: Attitudes towards chocolate, January 2012
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- Figure 99: Agreement with the statements ‘I like to try new types (or flavors/varieties) of chocolate’ and ‘Chocolate is not as bad as sweets’, by demographics, January 2012
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- Figure 100: Agreement with the statements ‘Usually end up sharing my chocolate’ and ‘Tend to buy chocolate based on the colour and shape of its package’, by demographics, January 2012
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- Figure 101: Agreement with the statements ‘Eating chocolate is a fashionable things to do’ and ‘My kids tend to eat a lot of chocolate’, by demographics, January 2012
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- Figure 102: Agreement with the statements ‘I believe chocolate is more popular among female than male’ and ‘I have no problem eating chocolates made from cocoa butter alternatives’, by demographics, January 2012
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- Figure 103: Agreement with the statements ‘I prefer local chocolate brands than chocolate of foreign brands’ and ‘I eat much less chocolate today than before’, by demographics, January 2012
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- Figure 104: Agreement with the statements ‘I tend to buy chocolate of foreign-sourced brands’ and ‘I buy less chocolate today than before because of the rise in price’, by demographics, January 2012
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Appendix – Further Analysis
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- Figure 105: Target groups, by demographics, January 2012
- Figure 106: Attitudes toward food and drink, by target groups, January 2012
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- Figure 107: Types of chocolate packages bought for oneself or other people, by target groups, January 2012
- Figure 108: Types of chocolate bought, by target groups, January 2012
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- Figure 109: Occasions of buying chocolate for oneself, by target groups, January 2012
- Figure 110: Occasions of buying chocolate for other people, by target groups, January 2012
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- Figure 111: Brands of chocolate bought in the last 12 months, by target groups, January 2012
- Figure 112: Brands of chocolate bought most often, by target groups, January 2012
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- Figure 113: Attitude towards chocolate, by target groups, January 2012
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Appendix – Repertoire Analysis
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- Figure 114: Repertoire of occasions of buying chocolate for other people, January 2012
- Figure 115: Repertoire of occasions of buying chocolate for other people, by demographics, January 2012
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- Figure 116: Repertoire of locations of buying chocolate - for oneself, January 2012
- Figure 117: Repertoire of location of buying chocolate - for oneself, by demographics, January 2012
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- Figure 118: Repertoire of location of buying chocolate – For other people, January 2012
- Figure 119: Repertoire of location of buying chocolate – For other people, by demographics, January 2012
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- Figure 120: Repertoire of brands of chocolate bought in the last 12 months, January 2012
- Figure 121: Repertoire of brands of chocolate bought in the last 12 months by demographics, January 2012
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