Chocolate Confectionery - China - May 2012
Chocolate Confectionery - China - May 2012

"Chocolates are still very much regarded as a foreign product to Chinese consumers, despite the fact that chocolates have existed in China for many years. There are still people in the country that have not tasted a real chocolate, let alone gourmet chocolate. Average consumer incomes have risen in recent years, increasing the consumer base for more premium and foreign products, which are of particular interest to the younger generation ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Premium Gifting Stimulates Market Growth
The Future of the Market

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Influence of Health Remains Peripheral
Different Channels Drive Consumer Engagement

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Innovation Can Overcome Cocoa Pricing and Supply Fluctuations
Diversification Important in Competitive Context

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Segmentation
Appendix – Companies and Brands
Appendix – Market Forecast
Appendix – Consumer Purchasing and Consumption Habits
Appendix – Consumer Brand Preference
Appendix – Consumer Attitudes
Appendix – Further Analysis
Appendix – Repertoire Analysis