“The suncare segment has been a star performer in the skincare market for the past few years with sales growth consistently outstripping the beauty and personal market as a whole. As they get richer and are increasingly exposed to Western technology and ideas, Chinese people are paying more attention to their health and appearance, and they are using their newfound financial clout to pursue and fulfil their needs in these ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Potential For Further Growth in the Seasonal Consumer Market
Growth Opportunities in Market Segmentation
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
China’s Suncare Target Consumer Groups
What Consumers Want From Product Formulations
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brand Positioning Not Fully Meeting Consumer Requirements
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix Market Size, Market Segmentation and Market Share
Appendix – Market Forecast
Appendix – Seasonality of Using Suncare Products
Appendix – Reasons for Not Using Suncare Products
Appendix – SPF level of Suncare Products by Season
Appendix – Frequency of Using Suncare Products in Summer
Appendix – Occasions of Using Suncare Products by Season
Appendix – Suncare Buyers in Household
Appendix – Top Three Factors to Consider When Buying Suncare Products
Appendix – Important Product Properties When Buying Suncare Products
Appendix – Expenditure on Suncare Products
Appendix – Suncare Brands Bought
Appendix – Repertoire Analysis
Appendix – Suncare Brands Bought Most Often
Appendix – Location of Buying Suncare Products
Appendix – Attitudes Towards Suncare
Appendix – Cluster Analysis
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In a market characterised by a significant difference in sales between peak and off seasons, how can manufacturers reduce the influence of seasonality and spur sales?
