Table of Contents
Introduction
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- Report structure
- Definition and market coverage
- Consumer research methodology
Executive Summary
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- The market
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- Figure 1: Salty snacks market volume and value, 2006-11
- Market share
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- Figure 2: Company volume shares of sales for salty snacks in (000) tonnes, 2009-10
- Figure 3: Company value shares of sales for salty snacks in million BRL, 2009-10
- The future
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- Figure 4: Salty snacks volume and value sales, 2006-15
- Issues in the market
- The influence of C class consumers gathers pace
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- Figure 5: Purchase of salty snacks, by social class, August 2011
- Innovation is driving market growth, but opportunities remain
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- Figure 6: Frequency of consumption of salty snacks in the past year, August 2011
- The retail environment is adapting to changing consumer needs
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- Figure 7: Location where salty snacks are purchased, by socioeconomic class, August 2011
- Better-for-you snacks are not yet hitting the right mark
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- Figure 8: New products with less/no fat and sodium in Brazil, 2008-10
- Corporate social responsibility drives category forward
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- Figure 9: Environmentally friendly packaging launches, 2008-10
The Influence of C Class Consumers Gathers Pace
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- Issues at a glance
- C class consumers are eating more salty snacks
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- Figure 10: Total volume and value of salty snacks market, 2006-11
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- Figure 11: Purchase of salty snacks, by social class, August 2011
- C class consumers migrating from extruded snacks to premium varieties
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- Figure 12: Price per kilogram of salty snacks, by type, 2010
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- Figure 13: Salty snacks market segmentation, 2009-10
- C1 and C2 differ in attitudes toward premium snacks
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- Figure 14: Attitudes toward purchasing salty snacks, percentage agreeing by social class, August 2011
- Small number of premium lines all offer different benefits
- What it means?
Innovation Has a Major Role to Play in Future of the Market
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- Issues at a glance
- Innovation will grow user base
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- Figure 15: Frequency of consumption of salty snacks in the past year, August 2011
- Low penetration among older consumers can be improved
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- Figure 16: Consumers who buy light/low- fat or healthy salty snacks, by age, August 2011
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- Figure 17: Percentage of consumers agreeing with the following statements, August 2011
- Healthier snacks can appeal to older consumers
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- Figure 18: Consumers who usually eat peanuts or other nuts, percentage by age group, August 2011
- Lack of innovation in private label limits category expansion
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- Figure 19: Private label launches split by category, 2008-10
- Figure 20: Branded and private label product launches, 2008-10
- Build frequency of consumption by leveraging consumer interest in flavors
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- Figure 21: Private label launches, percentage per segment, 2008-10
- Limited-edition ranges drive consumer engagement
- What it means?
Retail Environment is Adapting to Changing Consumer Needs
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- Issues at a glance
- Smaller store formats are growing in appeal
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- Figure 22: Location where salty snacks are purchased, by socioeconomic class, August 2011
- Popularity of on-the-go purchases changes retail PoS
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- Figure 23: Snack types eaten when on the go, August 2011
- Regional consumption gap is decreasing despite different retail environment
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- Figure 24: Purchase of salty snacks, independent shops, August 2011
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- Figure 25: Consumers who buy salty snacks, by region, August 2011
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- Figure 26: Annual household per capita acquisition of snacks (volume in kilos), 2002-09
- What it means?
Better-for-you Snacks Have Unmet Potential
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- Issues at a glance
- Healthy snacks are failing to meet demand
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- Figure 27: Overweight and obesity in adult population, percentage by gender, 2008-09
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- Figure 28: New products with less/no fat and sodium in Brazil, 2008-10
- Figure 29: Consumers agreeing with the following statements, by age, August 2011
- Bold flavors make attractive alternative to salt
- PepsiCo shifts focus to sunflower oil
- Saturated fat remains industry’s major barrier
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- Figure 30: New salty snacks product launches, by type of oil, 2008-11
- Cholesterol-free attribute boosts nuts sector
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- Figure 31: Cholesterol-free peanut/nut product releases, 2008-10
- What it means?
Corporate Social Responsibility Drives Category Forward
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- Issues at a glance
- Charitable claims are important to consumers
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- Figure 32: Ethical charity claims in salty snack launches, 2008-10
- Enhancing provenance supports local growers
- Keeping the price of eco-friendly products low
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- Figure 33: Environmentally friendly packaging launches, 2008-10
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- Figure 34: Percentage of nuts launched with environmentally friendly packaging, 2009-11*
- What it means?
Appendix—Market Sizes and Forecast
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- Figure 35: Volume sales of total and extruded salty snacks in (000) tonnes, 2006-15
- Figure 36: Volume sales of potato and corn salty snacks in (000) tonnes, 2006-15
- Figure 37: Volume sales of almond and peanut salty snacks in (000) tonnes, 2006-15
- Figure 38: Volume sales of pretzels and pellets of bacon salty snacks in (000) tonnes, 2006-15
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- Figure 39: Volume sales of microwave popcorn and ready-to-eat popcorn salty snacks in (000) tonnes, 2006-15
- Figure 40: Value sales of total and extruded salty snacks in million BRL, 2006-15
- Figure 41: Value sales of potato and corn salty snacks in million BRL, 2006-15
- Figure 42: Value sales of almond and peanut salty snacks in million BRL, 2006-15
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- Figure 43: Value sales of pretzels and pellets of bacon salty snacks in million BRL, 2006-15
- Figure 44: Value sales of microwave popcorn and ready-to-eat popcorn in million BRL, 2006-15
- Figure 45: Company volume shares of sales for salty snacks in (000) tonnes, 2009-10
- Figure 46: Company value shares of sales for salty snacks in million BRL, 2009-10
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Appendix – Consumer
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- Trends in usage of salty snacks
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- Figure 47: Frequency of adults eating salty snacks by demographics, August 2011
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- Figure 48: Frequency of children eating salty snacks by demographics, August 2011
- Usage by type
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- Figure 49: Most popular types of salty snacks bought, by demographics, August 2011
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- Figure 50: Other types of salty snacks bought, by demographics, August 2011
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- Figure 51: Types of salty snacks bought by frequency of eating, August 2011
- Places of purchase
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- Figure 52: Location salty snacks are usually bought, by demographics, August 2011
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- Figure 53: Location salty snacks are usually bought by frequency of eating, August 2011
- Occasion
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- Figure 54: Occasions for eating salty snacks, by demographics, August 2011
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- Figure 55: Occasions for eating salty snacks by frequency of eating, August 2011
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- Figure 56: Types of salty snacks bought by occasions for eating, August 2011
- Attitudes toward salty snacks
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- Figure 57: Attitudes towards salty snacks, August 2011
Appendix – GNPD Data
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- Figure 58: New product launch trends in the salty snacks category, by subcategory, 2008-11*
- Figure 59: New product launch trends in the salty snacks category, by launch type, 2008-11*
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- Figure 60: New product launch trends in the salty snacks category, by claims, 2008-11*
- Figure 61: New product launch trends in the salty snacks category, by claim category, 2008-11*
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- Figure 62: New product launch trends in the salty snacks category, by flavor (including blend), 2008-11*
- Figure 63: New product launch trends in the salty snacks category, by company, 2008-11*
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- Figure 64: New product launch trends in the salty snacks category, by pack size, 2008-11*
- Figure 65: New product launch trends in the salty snacks category, by private label vs. branded products, 2008-11*
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- Figure 66: New product launch trends in the salty snacks category, by branded products subcategory, 2008-11*
- Figure 67: New product launch trends in the salty snacks category, by branded products company, 2008-11*
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- Figure 68: New product launch trends in the salty snacks category, by private label products subcategory, 2008-11*
- Figure 69: New product launch trends in the salty snacks category, by private label products company, 2008-11*
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Appendix – Demographics
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- Figure 70: Brazil population, by age and gender, 2010
- Figure 71: Population, by GDP and region, 2010
- Figure 72: Leading salty snack brands, 2011
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