Salty Snacks - Brazil - April 2012
Salty Snacks - Brazil - April 2012

"The Brazilian Salty snack market is experiencing growth, yet comparatively low penetration and frequency of consumption indicates significant opportunities for further growth in the future. The market’s success is dependent on continued economic prosperity, improved distribution, and the ability to attract older users into the category."

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Innovation Has a Major Role to Play in Future of the Market
Better-for-you Snacks Have Unmet Potential

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Influence of C Class Consumers Gathers Pace
Retail Environment is Adapting to Changing Consumer Needs

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Corporate Social Responsibility Drives Category Forward

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix—Market Sizes and Forecast
Appendix – Consumer
Appendix – GNPD Data
Appendix – Demographics