Table of Contents
Introduction
-
- Report structure
- Definition
- Consumer research methodology
Executive Summary
-
- The market
-
- Figure 1: CSD market size by flavor—volume and value sales, 2010
- Market share
-
- Figure 2: CSD market share by company, 2010-11
- The future
- Issues in the market
- Mature Brazilian CSD market seeks range of solutions to challenging environment
-
- Figure 3: Non-alcoholic drinks consumption frequency, by category, August 2011
- Competition between national brands and regional brands intensifies
-
- Figure 4: CSD market share by company, 2010-11
- The National Solid Waste Policy: Implications for CSDs
-
- Figure 5: CSD product launches with environmentally friendly packaging, 2008-11*
- North and Northeast remain a focus of attention
-
- Figure 6: Socioeconomic groups by region (%), 2010
Mature Brazilian CSD Market Seeks Range of Solutions to Challenging Environment
-
- Issues at a glance
- Rising costs threaten CSD market growth
-
- Figure 7: Consumer attitudes toward price of carbonated soft drinks, by socioeconomic group, August 2011
- Competition within soft drinks causes further pressure on brands
-
- Figure 8: Consumption frequency of non-alcoholic drinks, by category, august 2011
- Health issues begin to influence behavior
-
- Figure 9: Attitudes toward CSDs, August 2011
- The launch of new flavors can promote consumption
-
- Figure 10: Purchase of CSDs by flavor, by socioeconomic group, August 2011
-
- Figure 11: Agreement with the statement “I like trying new flavors and varieties of soft drinks” by socioeconomic group, August 2011
-
- Figure 12: Attitudes toward CSD, August 2011
- Figure 13: New product launches in the CSD market in Brazil by claim, 2008-11
- Health concerns drive down predicted consumption
-
- Figure 14: Consumers’ usage of standard carbonated soft drinks compared to last year, by age, August 2011
- Figure 15: Consumers’ usage of diet/light carbonated soft drinks compared to last year, by age, August 2011
- Cost barriers hampering usage among C2 and DE consumers are being addressed
-
- Figure 16: Frequency of CSD consumption, by socioeconomic group, August 2011
- Figure 17: Agreement with the statement “carbonated soft drinks are good value compared to other soft drinks,” by income, August 2011
-
- Figure 18: Attitudes toward cost of CSDs, by socioeconomic group, August 2011
- Brand engagement requires longer-term planning
- Returnable packaging is back at Brazilians’ homes
-
- Figure 19: CSD market share by company, 2010 and 2011
- Future signs for the market are worrisome
-
- Figure 20: Changes in consumption of CSDs over the last 12 months, August 2011
-
- Figure 21: Attitudes toward health and consumption of CSDs, August 2011
- What it means
Competition Intensifies Between National Brands and Regional Brands
-
- Issues at a glance
- Four companies dominate the market
-
- Figure 22: CSD market share by volume, by company, 2009 and 2010
- Regional brands look to consolidate presence
- Ice Cola brand sets benchmark for regional brands to follow
-
- Figure 23: CSDs bought, by flavor, August 2011
- New international players further intensifies competition in the category
- Coca-Cola dominates the market
-
- Figure 24: CSD market share by company, 2010 and 2011
- Figure 25: Carbonated soft drinks product launches, by company, 2008-11*
-
- Figure 26: Coca-Cola’s new product launches in the Brazil CSD market, by launch type, percentage, 2008-11*
- What it means
The National Solid Waste Policy: Implications for CSDs
-
- Issues at a glance
- Recycling and “reverse logistics” key to loyalty and sales of CSDs
-
- Figure 27: Total number of PET bottles produced and percentage recycled, 2006-10
- Figure 28: PET market segmentation, percentage, 2005-08
-
- Figure 29: CSD launches in Brazil, by package type, 2009 and 2010
- Figure 30: Sources of acquiring PET bottles
- Major brands will lead the way
- Recycled PET becomes a battleground in Brazil
-
- Figure 31: Application of recycled PET
- Eco-friendly bottles: Seeking alternatives to PET packaging
-
- Figure 32: Launches of carbonated soft drinks with environmentally ethical packaging, percentage, 2008-11*
- “Nostalgic appeal” brings back glass bottles to CSD market
- Environmental issue takes on wider meaning
-
- Figure 33: Launches of carbonated soft drinks with environmentally friendly packaging by company, percentage, 2008-11*
- What it means
North and Northeast Remain a Focus of Attention
-
- Issues at a glance
- Rise in minimum wage changes regional potential
-
- Figure 34: Carbonated soft drinks consumption, by region (%), August 2011
-
- Figure 35: Monthly average salary per person older than 10, by region, 2009
- Figure 36: Carbonated soft drinks consumption, by socio-economic group (%), August 2011
-
- Figure 37: Economic classes by region, (%), 2010
- Figure 38: Consumer attitudes toward price of carbonated soft drinks, by region, August 2011
- Other factors contribute to growth
-
- Figure 39: Daily bottled water and CSD consumption, by region, August 2011
-
- Figure 40: Type of shop consumers usually buy carbonated soft drinks from, by region, August 2011
- Major companies look to exploit regional potential
- What it means
Appendix – Carbonated Soft Drinks: The Consumer
-
-
- Figure 41: Frequency of drinking soft drinks, by category, August 2011
-
- Figure 42: Frequency of drinking soft drinks, by category, by region, August 2011
-
- Figure 43: Frequency of drinking soft drinks, by category, by gender and age group, August 2011
-
- Figure 44: Frequency of drinking soft drinks, by category, by socioeconomic group, August 2011
-
- Figure 45: Frequency of drinking soft drinks, by category, by education, August 2011
-
- Figure 46: Changes in Consumption of carbonated soft drinks, August 2011
-
- Figure 47: Changes in Consumption of carbonated soft drinks, by region, August 2011
-
- Figure 48: Changes in consumption of carbonated soft drinks, by gender and age group, August 2011
-
- Figure 49: Changes in consumption of carbonated soft drinks, by socio-economic group, August 2011
-
- Figure 50: Changes in consumption of carbonated soft drinks, by education, August 2011
-
- Figure 51: Purchasing of Carbonated soft drinks, by region, August 2011
-
- Figure 52: Purchasing of carbonated soft drinks, by gender and age group, August 2011
-
- Figure 53: Purchasing of Carbonated soft drinks, by socioeconomic group, August 2011
-
- Figure 54: Purchasing of Carbonated soft drinks, by education, August 2011
-
- Figure 55: Carbonated soft drinks bought, by flavor, by region, August 2011
-
- Figure 56: Carbonated soft drinks bought, by flavor, by gender and age group, August 2011
-
- Figure 57: Carbonated soft drinks bought, by flavor, by socioeconomic group, August 2011
-
- Figure 58: Carbonated soft drinks bought, by flavor, by education, August 2011
-
- Figure 59: Open text response—Other flavors of carbonated soft drinks bought, August 2011
-
- Figure 60: Location of purchase for carbonated soft drinks, by region, August 2011
-
- Figure 61: Location of purchase for carbonated soft drinks, by gender and age group, August 2011
-
- Figure 62: Location of purchase for carbonated soft drinks, by socioeconomic group, August 2011
-
- Figure 63: Location of purchase for carbonated soft drinks, by education, August 2011
-
- Figure 64: Location of purchase, by type of soft drink bought, August 2011
-
- Figure 65: Attitudes toward carbonated soft drinks, by region, August 2011
-
- Figure 66: Attitudes toward carbonated soft drinks, by gender and age group, August 2011
-
- Figure 67: Attitudes toward carbonated soft drinks, by socioeconomic group, August 2011
-
- Figure 68: Attitudes toward carbonated soft drinks, by education, August 2011
-
Appendix—GNPD Data
-
-
- Figure 69: Top claims of new CSD product launches, 2008-11*
- Figure 70: Branded and private label share of new CSD product launches, 2008-11*
-
- Figure 71: CSD new product launches, by company, 2008-11*
- Figure 72: CSD new product launches, by flavor, 2008-11*
-
- Figure 73: CSD new product launches, by package size, 2008-11*
- Figure 74: Share of launches featuring environmentally friendly packaging by subcategory of soft drinks, 2008-11*
-
- Figure 75: Top Claims of new product launches in non-alcoholic drinks, 2008-11
- Figure 76: Non-alcoholic soft drink launches, by package type, 2008-11
- Figure 77: Launches of low-calorie/sugar-free carbonated soft drinks, by company, percentage, 2008-11
- Figure 78: Non-alcoholic soft drink launches, by flavor, 2011
-
- Figure 79: Coca-Cola Brazil new product launches, by type, 2008-11
-
Appendix—Companies and Brands
Back to top