Table of Contents
Introduction
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- Report structure
- Definition
- Consumer research methodology
Executive Summary
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- The market
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- Figure 1: Chocolate confectionery market size – volume and value sales, 2006-11
- Market share
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- Figure 2: Company market share, 2010
- The Future
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- Figure 3: Total market volume and value size 2006-15
- The Issues
- Brazilian chocolate brands feel the pressure of cocoa price increases
- Specialist retailers edge into the mass market
- Changing retail environment provides opportunities
- Development of North and North East remains focus of market
- Better-for-you chocolate has mixed impact
- Sustainability is gaining momentum
Brazilian Chocolate Brands Feel the Pressure of Cocoa Price Increases
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- Cocoa production in Brazil faces short- and long-term challenges
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- Figure 4: Total volume and value of salty snacks market, 2006-11
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- Figure 5: Cocoa imports to Brazil, by country, 2004/05-2009/10
- Figure 6: Global production of cocoa beans, by country, 2008/09-2010/11
- Global price fluctuations put emphasis on local production
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- Figure 7: Monthly cocoa prices, 2011
- Rising chocolate prices will influence purchasing habits
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- Figure 8: CAGR, chocolate confectionery per kilo, by selected countries, 2006-10
- Figure 9: Reaction to increased price of favourite chocolate bar, August 2011
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- Figure 10: Reaction to increased price of favourite chocolate bar (%), by region, August 2011
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- Figure 11: Reaction to increased price of favourite chocolate bar, by frequency of chocolate consumption, August 2011
- Chocolate brands innovate to avoid passing on price rises
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- Figure 12: Purchase of chocolate confectionery, by social class, August 2011
- What it means
Specialist Retailers Edge into the Mass Market
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- Specialist stores cast their net wider
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- Figure 13: Volume and value sales of individually wrapped chocolates (Bonbons), 2006-15
- CRM launches brands into retail
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- Figure 14: Location of chocolate purchase (%), by social class, August 2011
- Gift market still offers opportunities for specialists
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- Figure 15: Consumers who buy chocolate confectionery at specialist shops, by economic class, August 2011
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- Figure 16: Consumers who often buy chocolate as a gift, by demographics and economic class, August 2011
- Figure 17: Consumer who often buy chocolate as a gift, by economic class, August 2011
- Innovation looks to widen exposure
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- Figure 18: Chocolate market innovation, by brand, 2008-11
- What it means?
Changing Retail Environment Provides Opportunities
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- Evolving Brazilian society turns to smaller retailers
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- Figure 19: Brazilian chocolate market, retail sales, 2006-15
- Figure 20: Revenue of Brazilian resale, per distribution channel, 2007-10
- Consumer behavior is dictated by location and income
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- Figure 21: Purchasing locations for chocolate (%), by region, August 2011
- What it means
Development of North and North East Remains Focus of Market
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- Recent growth in consumption is driving interest and investment
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- Figure 22: Economic class (%), by region, 2010
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- Figure 23: Purchase of chocolates in kilograms, by region, 2002 and 2008
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- Figure 24: Frequency of eating chocolate (%), by social class, August 2011
- Manufacturer investment attracted by market opportunity
- Nestlé invests in distribution capability
- Innovation tackles major heat problem
- What it means
Better-for-you Chocolate Has Mixed Impact
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- Obesity levels have little impact on chocolate market
- Consumers not concerned about health
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- Figure 25: Attitudes toward chocolate, by age, August 2011
- Figure 26: Consumer who buy dark chocolate, by age and economic class, August 2011
- Dark chocolate provides palatable solution
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- Figure 27: Dark chocolate launches, 2008-10
- Figure 28: Launches of dark chocolate, by chocolate, 2008-11
- ‘Low in’ products remain uninspiring
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- Figure 29: Percentage of csd new product launches with reduced fat/sugar or gluten-free claims, 2008-10
- Figure 30: Launches of chocolate confectionery with low/no/reduced sugar, by company, 2008-11
- Aerated products offer an attractive alternative
- Portion-controlled chocolate is a different concept in Brazil
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- Figure 31: Launches of chocolate tablets, by weight, 2008-11
- What it means
Sustainability is Gaining Momentum
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- Company action growing but consumer expectations are high
- Sustainable packaging is the first step
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- Figure 32: Percentage of new launches with an ethical claim, 2008-10
- Organic and fair trade products are limited despite consumer appeal
- Fair trade yet to make impact in chocolate market
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- Figure 33: Consumers who are interested in natural, organic or fair trade chocolate confectionery, by age, August 2011
- What it means
The Future
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- Figure 34: Total market volume and value size 2006-15
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Appendix: Market Data
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- Figure 35: Total market volume and value size, 2006-15
- Figure 36: Market segmentation ,by value, 2006-15
- Figure 37: Market size, by volume, 2006-15
- Figure 38: Market segmentation, by volume 2006-15
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- Figure 39: Boxed chocolates market size, 2006-15
- Figure 40: Individually wrapped sweets market size by volume and value, 2006-15
- Figure 41: Bagged selflines market size by value and volume, 2006-15
- Figure 42: Tablets market size by volume and value, 2006-15
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- Figure 43: Chocolate SNACK market size by volume and value, 2006-15
- Figure 44: Market share by volume and value, 2006-15
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Appendix – Consumer Data
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- Figure 45: Frequency of eating chocolate, by region, August 2011
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- Figure 46: Frequency of eating chocolate, by gender and age, August 2011
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- Figure 47: Frequency of eating chocolate, by socio-economic class, August 2011
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- Figure 48: Frequency of eating chocolate, by education, August 2011
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- Figure 49: Frequency of children eating chocolate, by region, August 2012
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- Figure 50: Frequency of children eating chocolate, by gender and age, August 2011
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- Figure 51: Frequency of children eating chocolate, by socio-economic status, August 2011
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- Figure 52: Frequency of children eating chocolate, by education, August 2011
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- Figure 53: Type of chocolate usually bought for self or someone else, August 2011
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- Figure 54: Type of chocolate usually bought for self or someone else, by region, August 2011
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- Figure 55: Type of chocolate usually bought for self or someone else, by gender and age, August 2011
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- Figure 56: Type of chocolate usually bought for self or someone else, by socio-economic class, August 2011
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- Figure 57: Type of chocolate usually bought for self or someone else, by education, August 2011
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- Figure 58: Type of chocolate bought (self), by frequency of consumption, August 2011
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- Figure 59: Location chocolate is usually bought, by region, August 2011
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- Figure 60: Location chocolate is usually bought, by age, August 2011
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- Figure 61: Location chocolate is usually bought, by socio economic group, August 2011
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- Figure 62: Location chocolate is usually bought, by education, August 2011
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- Figure 63: Location chocolate is usually bought, by frequency of eating chocolate, August 2011
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- Figure 64: Reaction to increased price of favourite chocolate bar, by region, August 2011
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- Figure 65: Reaction to increased price of favourite chocolate bar, by gender and age, August 2011
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- Figure 66: Reaction to increased price of favourite chocolate bar, by socio-economic group, August 2011
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- Figure 67: Reaction to increased price of favourite chocolate bar, by education, August 2011
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- Figure 68: Reaction to increased price of favourite chocolate bar, by frequency of eating, August 2011
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- Figure 69: Attitudes toward chocolate, by region, August 2011
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- Figure 70: Attitudes toward chocolate, by gender and age, August 2011
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- Figure 71: Attitudes toward chocolate, by socio-economic group, August 2011
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- Figure 72: Attitudes toward chocolate, by education, August 2011
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- Figure 73: Attitudes towards chocolate, by frequency of eating chocolate, August 2011
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Appendix – GNPD Data
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- Figure 74: Chocolate launches, by segment, 2008-10
- Figure 75: Launches, by company, 2008-10
- Figure 76: Top 10 claims in new launches, 2008-10
- Figure 77: New launches, by claim category, 2008-10
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- Figure 78: Chocolate launches, by private label and brand, 2008-10
- Figure 79: Chocolate launches, by flavour, 2008-11
- Figure 80: Chocolate launches, by packaging size, 2008-10
- Figure 81: Type of new product launch, 2008-10
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- Figure 82: % of Chocolate launches for children, by company, 2008-11
- Figure 83: Low/no/reduced sugar, by half year, 2008-11
- Figure 84: Low/no/reduced sugar, by company, 2008-11
- Figure 85: Launches, by brand, 2008-11
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- Figure 86: Private label launches, by company, 2008-11
- Figure 87: Private label launches, by segment, 2008-11
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Appendix – Demographics
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- Figure 88: Number of adults, by social grade, 2003-11
- Figure 89: Proportion of consumers in each region, by social grade, 2011
- Figure 90: Individually wrapped chocolate and tablet consumption per consumer in KG per annum, by region, 2002-08
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Appendix – Companies and Brands
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- Figure 91: Company brand portfolios, 2011
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