Strong growth in the $12 billion home baking industry at FDMx in 2008 and 2009 slowed to a halt in 2010 and 2011. Similarly, strong growth in consumer interest in home baking waned slightly in the period, having been driven in recent years in part by a desire to save money during the economic downturn. A rebounding economy that frees consumers from the need to prepare food at home, competition ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer—Home Baking Frequency
The Consumer—Baking Ingredients Purchased
The Consumer—What’s in the Oven?
The Consumer—Reasons for Home Baking
The Consumer—Home Baking Habits
The Consumer—Home Baking Motivations
The Consumer—Importance of Health Claims
The Consumer—Where Ingredients Are Purchased
The Consumer—Reasons for Not Baking
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
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The size of the market, and explanations for its movement.
