Table of Contents
Executive Summary
Report Scope
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- Technical notes
- Definitions
- Store definitions
- Financial definitions
- Currencies
- Country codes
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- Figure 1: Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2010/11
- Other abbreviations
The Market: Economic Background
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- Demographics
- Implications for food retailers
- The economy
- Implications for food retailers
- Consumer prices inflation
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- Figure 3: Germany: Consumer prices inflation, Jan 2006 -Oct 2011
The Market: Consumer Spending
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- Figure 4: Germany: Households’ consumer spending on food and selected categories, 2006-10
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- Figure 5: Germany: Spending on food and restaurants as % of total households’ consumption expenditure, 2006-10
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- Figure 6: Spending on food and non-alcoholic beverages as % of total households’ consumption expenditure in Germany, France, and Spain, 2006-10
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The Market: The Food Retailers
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- Economic outlook
- Retail sales and forecasts
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- Figure 7: Germany: Food retailers’ sales, 2006-10
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- Figure 8: Germany: Food retailers’ sales forecasts. 2011-16
- Outlet and enterprise data
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- Figure 9: Germany: Retail enterprises, 2006-09
The Retailers: Online
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- Figure 10: Germany: Online shopping penetration, 2006-10
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- Figure 11: Germany: % of consumers shopping online for groceries regularly/occasionally, 2010
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The Retailers: Leading Retailers
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- Discounters continue to grow share
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- Figure 12: Germany: Leading discounters’ aggregate share of grocers’ retail sales, 2006-10
- Discounters’ performance
- Improved product offers to drive footfall
- Expansion and contraction
- Limited potential for online
- Unconventional retail structures
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- Figure 13: Germany: Leading food retailers, 2010/11
The Retailers: Market Shares
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- Figure 14: Germany: Food retailers’ market shares, 2010/11
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The Consumer: What They Look For
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- Figure 15: Germany: Ten most important deciding factors in shopping for food, drink and household products, 2010
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- Figure 16: Germany: Deciding factors in shopping for food, drink and household products, 2006-10
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The Consumer: Where They Shop
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- Figure 17: Germany: Shops used regularly/occasionally, 2008-10
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Aldi (Europe)
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- Strategic evaluation
- Challenges at home
- Mature markets provide robust growth
- Still much scope for growth
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- Figure 19: Aldi: Stores per million capita in selected European countries, 2010
- Downturn favours discounters in the UK?
- Background
- Company performance
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- Figure 20: Aldi (Europe): Group sales performance, 2006-10
- Figure 21: Aldi (Europe): Outlet data, 2006-10
- Figure 22: Aldi (Austria): Sales as share of all food retailers' sales in Austria, 2006-10
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- Figure 23: Aldi (Belgium): Sales as share of all food retailers' sales in Belgium, 2006-10
- Figure 24: Aldi (Denmark): Sales as share of all food retailers' sales in Denmark, 2006-10
- Figure 25: Aldi (France): Sales as share of all food retailers' sales in France, 2006-10
- Figure 26: Aldi (Germany): Sales as share of all food retailers' sales in Germany, 2006-10
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- Figure 27: Aldi (Ireland): Sales as share of all food retailers' sales in Ireland, 2006-10
- Figure 28: Aldi (Netherlands): Sales as share of all food retailers' sales in The Netherlands, 2006-10
- Figure 29: Aldi (Portugal): Sales as share of all food retailers' sales in Portugal, 2006-10
- Figure 30: Aldi (Spain): Sales as share of all food retailers' sales in Spain, 2006-10
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- Figure 31: Aldi (Switzerland): Sales as share of all food retailers' sales in Switzerland, 2006-10
- Figure 32: Aldi (UK): Sales as share of all food retailers' sales in the UK, 2006-10
- Store format
- Retail offering
- E-commerce and home shopping
Edeka Group
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- Strategic evaluation
- Points of difference
- Own brand
- Expansion to continue
- Cuckoo in the nest?
- Non-food potential
- Background
- Co-operative structure
- Company performance
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- Figure 34: Edeka Group Germany: Group financial performance, 2006-10
- Figure 35: Edeka Group Germany: Outlet data, 2006-10
- Retail offering
- Netto
- Edeka/Marktkauf
- E-commerce and home shopping
Real (METRO)
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- Strategic evaluation
- Profitability improving but only slowly
- Eastern Europe shows signs of life
- Could Metro dispose of Real?
- Background
- Company performance
- 2010
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- Figure 37: Real: Group financial performance, 2006-10
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- Figure 38: Real: Outlet data, 2006-10
- Store formats
- Retail offering
- e-commerce and home shopping
Rewe (food)
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- Strategic evaluation
- Convenience and kiosks
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- Figure 40: Rewe To Go store in Cologne
- Online deficiencies
- Penny losses in Germany
- Strengthening Billa’s offer
- Background
- Company performance
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- Figure 41: Rewe (food): Group sales performance, 2006-2010
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- Figure 43: Rewe (food): Sales by country, 2006-10
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- Figure 44: Rewe (food): Company-operated outlet data by segment, 2008-10
- Figure 45: Rewe (food): Company-operated outlet data by country, 2008-10
- Store formats
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- Figure 47: Rewe: Food retail formats in Germany, 2011
- Figure 48: Rewe: International food formats, 2011
- Retail offering
- Rewe
- Penny
- Billa
- E-commerce and home shopping
Schwarz Group (Europe)
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- Strategic evaluation
- Good progress in 2010
- Avoiding risk
- Opportunities closer to home
- Investing in product…
- …and vertical integration
- Background
- Company performance
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- Figure 50: Schwarz Group: Estimated group sales performance, 2006/07-2010/11
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- Figure 51: Schwarz Group: Estimated outlet numbers, 2006/07-2010/11
- Store formats
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- Figure 52: Schwarz Group: Store formats, 2011
- Retail offering
- e-commerce
SPAR International
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- Strategic evaluation
- Rationalisation and the recovery
- Background
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- Figure 54: SPAR International: Year of entry, by country
- Company performance
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- Figure 55: SPAR International: Retail sales by country, 2006-10
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- Figure 56: SPAR International: Estimated European sales exclusive of sales tax, 2010
- Figure 57: SPAR International: Outlet data, 2006-10
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- Figure 58: SPAR International: Sales per m², by country (Europe), 2010
- Figure 59: SPAR (Austria): Sales as share of Austrian food retailers’ sales, 2006-10
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- Figure 60: SPAR (Belgium): Sales as share of all Belgian food retailers’ sales, 2006-10
- Figure 61: SPAR (Croatia): Sales as share of all Croatian food retailers’ sales, 2006-10
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- Figure 62: SPAR (Czech Republic): Sales as share of all Czech food retailers’ sales, 2006-10
- Figure 63: SPAR (Denmark): Sales as share of all Danish food retailers’ sales, 2006-10
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- Figure 64: SPAR (France): Sales as share of all French food retailers’ sales, 2006-10
- Figure 65: SPAR (Germany): Sales as share of all German food retailers’ sales, 2006-10
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- Figure 66: SPAR (Greece): Sales as share of all Greek food retailers’ sales, 2006-10
- Figure 67: SPAR (Hungary): Sales as share of all Hungarian food retailers’ sales, 2006-10
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- Figure 68: SPAR (Ireland): Sales as share of all Irish food retailers’ sales, 2006-10
- Figure 69: SPAR (Italy): Sales as share of all Italian food retailers’ sales, 2006-10
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- Figure 70: SPAR (Netherlands): Sales as share of all Dutch food retailers’ sales, 2006-10
- Figure 71: SPAR (Norway): Sales as share of all Norwegian food retailers’ sales, 2006-10
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- Figure 72: SPAR (Poland): Sales as share of all Polish food retailers’ sales, 2006-10
- Figure 73: SPAR (Romania): Sales as share of all Romanian food retailers’ sales, 2006-10
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- Figure 74: SPAR (Russia): Sales as share of all Russian food retailers’ sales, 2006-10
- Figure 75: SPAR (Slovenia): Sales as share of all Slovenian food retailers’ sales, 2006-10
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- Figure 76: SPAR (Spain): Sales as share of all Spanish food retailers’ sales, 2006-10
- Figure 77: SPAR (Switzerland): Sales as share of all Swiss food retailers’ sales, 2006-10
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- Figure 78: SPAR (UK): Sales as share of all UK food retailers’ sales, 2006-10
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- Figure 79: SPAR International: Sales and outlets, by country outside Europe, 2007-10
- Store formats
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- Figure 80: SPAR International: Store formats, 2010
- Retail offering
- e-commerce and home shopping
Appendix – Broader Market Environment
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- Population
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- Figure 81: Europe: Population, by age group, 2005
- Figure 82: Europe: Population, by age group, 2010
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- Figure 83: Europe: Population, by age group, 2015
- Figure 84: Europe: Population, by age group, 2020
- GDP
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- Figure 85: Europe: GDP (current prices), 2010
- Figure 86: Europe: GDP growth rates (current prices), 2001-Q3 2011
- Figure 87: Europe: GDP growth rates (constant prices), 2001 – Q3 2011
- Consumer spending
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- Figure 88: Europe: Households’ consumer spending (current prices), 2010
- Figure 89: Europe: Households’ consumer spending growth rates (current prices), 2001- Q3 2011
- Figure 90: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
- Consumer prices
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- Figure 91: Europe: Harmonised index of consumer prices, 2001-10
- Unemployment
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- Figure 92: Europe: Average rate of unemployment, 2001-10
- Interest rates
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- Figure 93: Europe: Interest rates, 2005 -Q3 2011
- Consumer confidence
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- Figure 94: Europe: Consumer confidence, Sep 2010 -Aug 2011
Appendix – TGI Europe
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- Figure 445: Deciding factors in shopping for food, drink and household products, Germany, 2009-10
- Figure 446: Shops used regularly/occasionally, Germany, 2010
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