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Food Retailing - Germany - November 2011

EXECUTIVE SUMMARY
REPORT SCOPE
 TECHNICAL NOTES
Definitions
Store definitions
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2010/11
Other abbreviations
THE MARKET: ECONOMIC BACKGROUND
Demographics
Implications for food retailers
The economy
Implications for food retailers
Consumer prices inflation
Figure 3: Germany: Consumer prices inflation, Jan 2006 -Oct 2011
THE MARKET: CONSUMER SPENDING
Figure 4: Germany: Households’ consumer spending on food and selected categories, 2006-10
Figure 5: Germany: Spending on food and restaurants as % of total households’ consumption expenditure, 2006-10
Figure 6: Spending on food and non-alcoholic beverages as % of total households’ consumption expenditure in Germany, France, and Spain, 2006-10
THE MARKET: THE FOOD RETAILERS
Economic outlook
Retail sales and forecasts
Figure 7: Germany: Food retailers’ sales, 2006-10
Figure 8: Germany: Food retailers’ sales forecasts. 2011-16
Outlet and enterprise data
Figure 9: Germany: Retail enterprises, 2006-09
THE RETAILERS: ONLINE
Figure 10: Germany: Online shopping penetration, 2006-10
Figure 11: Germany: % of consumers shopping online for groceries regularly/occasionally, 2010
THE RETAILERS: LEADING RETAILERS
Discounters continue to grow share
Figure 12: Germany: Leading discounters’ aggregate share of grocers’ retail sales, 2006-10
Discounters’ performance
Improved product offers to drive footfall
Expansion and contraction
Limited potential for online
Unconventional retail structures
Figure 13: Germany: Leading food retailers, 2010/11
THE RETAILERS: MARKET SHARES
Figure 14: Germany: Food retailers’ market shares, 2010/11
THE CONSUMER: WHAT THEY LOOK FOR
Figure 15: Germany: Ten most important deciding factors in shopping for food, drink and household products, 2010
Figure 16: Germany: Deciding factors in shopping for food, drink and household products, 2006-10
THE CONSUMER: WHERE THEY SHOP
Figure 17: Germany: Shops used regularly/occasionally, 2008-10
ALDI (EUROPE)
Strategic evaluation
Challenges at home
Mature markets provide robust growth
Still much scope for growth
Figure 19: Aldi: Stores per million capita in selected European countries, 2010
Downturn favours discounters in the UK?
Background
Company performance
Figure 20: Aldi (Europe): Group sales performance, 2006-10
Figure 21: Aldi (Europe): Outlet data, 2006-10
Figure 22: Aldi (Austria): Sales as share of all food retailers' sales in Austria, 2006-10
Figure 23: Aldi (Belgium): Sales as share of all food retailers' sales in Belgium, 2006-10
Figure 24: Aldi (Denmark): Sales as share of all food retailers' sales in Denmark, 2006-10
Figure 25: Aldi (France): Sales as share of all food retailers' sales in France, 2006-10
Figure 26: Aldi (Germany): Sales as share of all food retailers' sales in Germany, 2006-10
Figure 27: Aldi (Ireland): Sales as share of all food retailers' sales in Ireland, 2006-10
Figure 28: Aldi (Netherlands): Sales as share of all food retailers' sales in The Netherlands, 2006-10
Figure 29: Aldi (Portugal): Sales as share of all food retailers' sales in Portugal, 2006-10
Figure 30: Aldi (Spain): Sales as share of all food retailers' sales in Spain, 2006-10
Figure 31: Aldi (Switzerland): Sales as share of all food retailers' sales in Switzerland, 2006-10
Figure 32: Aldi (UK): Sales as share of all food retailers' sales in the UK, 2006-10
Store format
Retail offering
E-commerce and home shopping
EDEKA GROUP
Strategic evaluation
Points of difference
Own brand
Expansion to continue
Cuckoo in the nest?
Non-food potential
Background
Co-operative structure
Company performance
Figure 34: Edeka Group Germany: Group financial performance, 2006-10
Figure 35: Edeka Group Germany: Outlet data, 2006-10
Retail offering
Netto
Edeka/Marktkauf
E-commerce and home shopping
REAL (METRO)
Strategic evaluation
Profitability improving but only slowly
Eastern Europe shows signs of life
Could Metro dispose of Real?
Background
Company performance
2010
Figure 37: Real: Group financial performance, 2006-10
Figure 38: Real: Outlet data, 2006-10
Store formats
Retail offering
e-commerce and home shopping
REWE (FOOD)
Strategic evaluation
Convenience and kiosks
Figure 40: Rewe To Go store in Cologne
Online deficiencies
Penny losses in Germany
Strengthening Billa’s offer
Background
Company performance
Figure 41: Rewe (food): Group sales performance, 2006-2010
Figure 43: Rewe (food): Sales by country, 2006-10
Figure 44: Rewe (food): Company-operated outlet data by segment, 2008-10
Figure 45: Rewe (food): Company-operated outlet data by country, 2008-10
Store formats
Figure 47: Rewe: Food retail formats in Germany, 2011
Figure 48: Rewe: International food formats, 2011
Retail offering
Rewe
Penny
Billa
E-commerce and home shopping
SCHWARZ GROUP (EUROPE)
Strategic evaluation
Good progress in 2010
Avoiding risk
Opportunities closer to home
Investing in product…
…and vertical integration
Background
Company performance
Figure 50: Schwarz Group: Estimated group sales performance, 2006/07-2010/11
Figure 51: Schwarz Group: Estimated outlet numbers, 2006/07-2010/11
Store formats
Figure 52: Schwarz Group: Store formats, 2011
Retail offering
e-commerce
SPAR INTERNATIONAL
Strategic evaluation
Rationalisation and the recovery
Background
Figure 54: SPAR International: Year of entry, by country
Company performance
Figure 55: SPAR International: Retail sales by country, 2006-10
Figure 56: SPAR International: Estimated European sales exclusive of sales tax, 2010
Figure 57: SPAR International: Outlet data, 2006-10
Figure 58: SPAR International: Sales per m², by country (Europe), 2010
Figure 59: SPAR (Austria): Sales as share of Austrian food retailers’ sales, 2006-10
Figure 60: SPAR (Belgium): Sales as share of all Belgian food retailers’ sales, 2006-10
Figure 61: SPAR (Croatia): Sales as share of all Croatian food retailers’ sales, 2006-10
Figure 62: SPAR (Czech Republic): Sales as share of all Czech food retailers’ sales, 2006-10
Figure 63: SPAR (Denmark): Sales as share of all Danish food retailers’ sales, 2006-10
Figure 64: SPAR (France): Sales as share of all French food retailers’ sales, 2006-10
Figure 65: SPAR (Germany): Sales as share of all German food retailers’ sales, 2006-10
Figure 66: SPAR (Greece): Sales as share of all Greek food retailers’ sales, 2006-10
Figure 67: SPAR (Hungary): Sales as share of all Hungarian food retailers’ sales, 2006-10
Figure 68: SPAR (Ireland): Sales as share of all Irish food retailers’ sales, 2006-10
Figure 69: SPAR (Italy): Sales as share of all Italian food retailers’ sales, 2006-10
Figure 70: SPAR (Netherlands): Sales as share of all Dutch food retailers’ sales, 2006-10
Figure 71: SPAR (Norway): Sales as share of all Norwegian food retailers’ sales, 2006-10
Figure 72: SPAR (Poland): Sales as share of all Polish food retailers’ sales, 2006-10
Figure 73: SPAR (Romania): Sales as share of all Romanian food retailers’ sales, 2006-10
Figure 74: SPAR (Russia): Sales as share of all Russian food retailers’ sales, 2006-10
Figure 75: SPAR (Slovenia): Sales as share of all Slovenian food retailers’ sales, 2006-10
Figure 76: SPAR (Spain): Sales as share of all Spanish food retailers’ sales, 2006-10
Figure 77: SPAR (Switzerland): Sales as share of all Swiss food retailers’ sales, 2006-10
Figure 78: SPAR (UK): Sales as share of all UK food retailers’ sales, 2006-10
Figure 79: SPAR International: Sales and outlets, by country outside Europe, 2007-10
Store formats
Figure 80: SPAR International: Store formats, 2010
Retail offering
e-commerce and home shopping
APPENDIX – BROADER MARKET ENVIRONMENT
Population
Figure 81: Europe: Population, by age group, 2005
Figure 82: Europe: Population, by age group, 2010
Figure 83: Europe: Population, by age group, 2015
Figure 84: Europe: Population, by age group, 2020
GDP
Figure 85: Europe: GDP (current prices), 2010
Figure 86: Europe: GDP growth rates (current prices), 2001-Q3 2011
Figure 87: Europe: GDP growth rates (constant prices), 2001 – Q3 2011
Consumer spending
Figure 88: Europe: Households’ consumer spending (current prices), 2010
Figure 89: Europe: Households’ consumer spending growth rates (current prices), 2001- Q3 2011
Figure 90: Europe: Households’ consumer spending growth rates (constant prices), 2001-Q3 2011
Consumer prices
Figure 91: Europe: Harmonised index of consumer prices, 2001-10
Unemployment
Figure 92: Europe: Average rate of unemployment, 2001-10
Interest rates
Figure 93: Europe: Interest rates, 2005 -Q3 2011
Consumer confidence
Figure 94: Europe: Consumer confidence, Sep 2010 -Aug 2011
APPENDIX – TGI EUROPE
Figure 445: Deciding factors in shopping for food, drink and household products, Germany, 2009-10
Figure 446: Shops used regularly/occasionally, Germany, 2010

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